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Rutuja Arle

Building - Swaruchii (swaruchii.in) | IIM Jammu’25 | University of Bradford, UK | Delhivery | Signify | VIT Pune’21

Pune Division

3+ years of work experience

Swaruchii
Jul 20251 yr 4 mosPresent

Pune District, Maharashtra, India

- Built the brand’s digital presence from scratch by setting up Shopify storefront, complete product catalog, and structured sales funnels transforming traditionally offline business into a scalable online D2C brand. - Drove profitable performance marketing by creating and managing Meta Ads end-to-end achieving 4.5x ROAS within the first month, scaling daily ad spend and generating consistent orders. - Optimized campaigns for ROAS, CPA, CTR, and Cost-Per-Result, ensuring efficient ad spend. Improved conversion and customer experience by using Google Analytics, Shopify Analytics, and Meta performance data to analyze user behavior and make website/UI optimizations, which led to better engagement, improved conversions, and sustainable online growth. - Optimized HubSpot CRM, email automation, workflows, and customer segmentation, resulting in a 35–50% improvement in engagement, stronger funnel tracking, and increased conversions across D2C campaigns. - Launched 95+ SKUs within 2 months, managing both design and production workflows. - Handled complete operations: sourcing raw materials, coordinating in-house production, quality checks, packaging, and PAN-India shipping. Managed inventory, SKU planning, and production timelines for smooth order fulfilment.
Delhivery
Apr 20243 mosJun 2024

Bengaluru, Karnataka, India

Signify
Aug 20211 yr 11 mosJun 2023

Pune City, Maharashtra, India

Filed 4 INNOVATION DISCLOSURES for PATENT while working on various mechanism to enhance functionality in lightning fixtures used in residential area. Worked on an advanced development in-house project for developing lightning fixtures with 100+ design combinations for application in residential areas. • Involved in designing from scratch, considering manufacturing processes, selecting suitable materials, ensuring easy assembly, and optimizing structural, thermal, and optical efficiency. • Ensured compliance with UL regulations and met all design requirements, including design features like rotation and tilt capability. • Created tooling drawings, conducted prototype testing, and built Bills of Materials (BOM). • Conducted DFMEA (Design Failure Mode and Effects Analysis) and PFMEA (Process Failure Mode and Effects Analysis).

Rutuja’s AI Stack

claude code
claude code
claude
claude
lovable
lovable
openai
openai
perplexity
perplexity
replit
replit

Education

Nextleap

Product Management Fellowship

Nextleap

20262026
Indian Institute of Management Jammu

Master of Business Administration - MBA

Indian Institute of Management Jammu

20232 yrs2025

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Headline

Building - Swaruchii (swaruchii.in) | IIM Jammu’25 | University of Bradford, UK | Delhivery | Signify | VIT Pune’21

Location

Pune Division

AI stack

claude code

claude

lovable

openai

perplexity

replit

Work experience

Growth & Performance Marketing Specialist at Swaruchii, Jul 2025 - Present · 1 yr 4 mos, Pune District, Maharashtra, India, - Built the brand’s digital presence from scratch by setting up Shopify storefront, complete product catalog, and structured sales funnels transforming traditionally offline business into a scalable online D2C brand. - Drove profitable performance marketing by creating and managing Meta Ads end-to-end achieving 4.5x ROAS within the first month, scaling daily ad spend and generating consistent orders. - Optimized campaigns for ROAS, CPA, CTR, and Cost-Per-Result, ensuring efficient ad spend. Improved conversion and customer experience by using Google Analytics, Shopify Analytics, and Meta performance data to analyze user behavior and make website/UI optimizations, which led to better engagement, improved conversions, and sustainable online growth. - Optimized HubSpot CRM, email automation, workflows, and customer segmentation, resulting in a 35–50% improvement in engagement, stronger funnel tracking, and increased conversions across D2C campaigns. - Launched 95+ SKUs within 2 months, managing both design and production workflows. - Handled complete operations: sourcing raw materials, coordinating in-house production, quality checks, packaging, and PAN-India shipping. Managed inventory, SKU planning, and production timelines for smooth order fulfilment.

Summer Intern at Delhivery, Apr 2024 - Jun 2024 · 3 mos, Bengaluru, Karnataka, India

Assistant development engineer at Signify, Aug 2021 - Jun 2023 · 1 yr 11 mos, Pune City, Maharashtra, India, Filed 4 INNOVATION DISCLOSURES for PATENT while working on various mechanism to enhance functionality in lightning fixtures used in residential area. Worked on an advanced development in-house project for developing lightning fixtures with 100+ design combinations for application in residential areas. • Involved in designing from scratch, considering manufacturing processes, selecting suitable materials, ensuring easy assembly, and optimizing structural, thermal, and optical efficiency. • Ensured compliance with UL regulations and met all design requirements, including design features like rotation and tilt capability. • Created tooling drawings, conducted prototype testing, and built Bills of Materials (BOM). • Conducted DFMEA (Design Failure Mode and Effects Analysis) and PFMEA (Process Failure Mode and Effects Analysis).

Education

Product Management Fellowship, Nextleap

Master of Business Administration - MBA, Indian Institute of Management Jammu

Rutuja Arle - Growth & Performance Marketing Specialist in Pune Division | Tal