Rushin Ballu profile photo 1 on Tal

Rushin Ballu

GTM Engineer | Founder @ Heavn Media — we run signal & AI-based cold email outbound for Marketing Agencies.

Surat

6+ years of work experience

Heavn Media
Jan 20251 yr 8 mosPresent

Surat, Gujarat, India

Today: I help B2B teams get qualified calls using signal-driven, AI-personalized outbound. Why: After taking sites to 100M+ clicks/month, I learned that the biggest unlock isn’t “more send”—it’s right buyer, right moment, right message. At Heavn Media, I’m hands-on: I map ICPs, pick the data signals we’ll track, co-write the first waves of emails, and obsess over deliverability and reply quality. I join strategy calls, read the “no’s” with the same attention as the “yes,” and tune the campaign until it feels like a warm intro at scale. If you want meetings without adding headcount, that’s the game we play. Signals in → pipeline out.
Reflector Media
Jan 20232 yrsDec 2024

Remote

Managed high-traffic sites like windowsreport.com and themacobserver.com, generating 100M clicks/month and billions of impressions. Spearheaded the creation of AI-powered SEO tools to streamline processes and scale growth, including: AI-based schema generators for faster, scalable schema markup. Automated forum answers to enhance content generation and engagement. AI-driven keyword research tools, allowing for advanced trend analysis and content targeting. Optimized sites for core web vitals, addressing site speed, mobile performance, and accessibility—ensuring alignment with Google’s ranking factors. Developed and executed large-scale content strategies, including content audits, content repurposing, and strategic internal linking to boost site authority and ranking. Worked with cross-functional teams to implement advanced technical SEO fixes, including crawl budget optimization, site architecture redesigns, and advanced internal linking strategies to improve organic search visibility.
BlackBook Investments
Mar 20202 yrs 10 mosDec 2022

Gurugram, Haryana, India

Managed a portfolio of 7 sites, generating 1M pageviews/month and $30K/month in revenue. Led a team of 15, overseeing all SEO activities including keyword research, content strategy, technical SEO, and link-building. Created and executed growth strategies to scale sites, from finding high-potential content gaps to revamping underperforming pages. Specialized in affiliate marketing and display ad revenue strategies, ensuring sites were optimized for high-converting traffic and improving conversion rates. Implemented technical SEO audits to fix crawl issues, site speed, and mobile optimization, while ensuring best practices for structured data and site architecture. Oversaw a robust link-building strategy, focusing on relationship-building and high-quality, authoritative backlinks.

Rushin’s AI Stack

anthropic apis
anthropic apis
codex
codex
claudecode
claudecode

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Headline

GTM Engineer | Founder @ Heavn Media — we run signal & AI-based cold email outbound for Marketing Agencies.

About

We run signal- and AI-based outbound for B2B companies. In plain English: we spot buying moments, write 1-to-1 emails that feel human, and hand you qualified meetings so your reps can sell, not prospect. How we find the right people (and time): • Map your ICP with firmographic, technographic, and persona data (20+ sources). • Watch real-world triggers: funding, hiring spikes, tech-stack changes, product launches, PR, ad spend shifts, site updates, social buzz, traffic moves. • Score your market by fit + urgency so we contact the right accounts at the right moment. How we execute (without spam): • Clean, verified lists → signal-prioritised queues. • AI-assisted, human-edited emails that read like warm intros. • Deliverability first: domain strategy, warm-ups, list health, seed tests, continuous A/B/Cs. • Live reporting and CRM handoff → meetings on your calendar. What you can expect: • More replies and more booked calls—without adding headcount. • Clear visibility into what’s working (and why). • A partner obsessed with pipeline, not vanity metrics. Why trust us: I cut my teeth in SEO—built and sold my own site, led a 7-site portfolio to 1M pageviews/month, and helped operate WindowsReport/TheMacObserver at 100M+ clicks/month. That systems mindset now powers our outbound: measure, iterate, scale.

Location

Surat

AI stack

anthropic apis

codex

claudecode

Work experience

Founder at Heavn Media, Jan 2025 - Present · 1 yr 8 mos, Surat, Gujarat, India, Today: I help B2B teams get qualified calls using signal-driven, AI-personalized outbound. Why: After taking sites to 100M+ clicks/month, I learned that the biggest unlock isn’t “more send”—it’s right buyer, right moment, right message. At Heavn Media, I’m hands-on: I map ICPs, pick the data signals we’ll track, co-write the first waves of emails, and obsess over deliverability and reply quality. I join strategy calls, read the “no’s” with the same attention as the “yes,” and tune the campaign until it feels like a warm intro at scale. If you want meetings without adding headcount, that’s the game we play. Signals in → pipeline out.

Senior SEO Manager at Reflector Media, Jan 2023 - Dec 2024 · 2 yrs, Remote, Managed high-traffic sites like windowsreport.com and themacobserver.com, generating 100M clicks/month and billions of impressions. Spearheaded the creation of AI-powered SEO tools to streamline processes and scale growth, including: AI-based schema generators for faster, scalable schema markup. Automated forum answers to enhance content generation and engagement. AI-driven keyword research tools, allowing for advanced trend analysis and content targeting. Optimized sites for core web vitals, addressing site speed, mobile performance, and accessibility—ensuring alignment with Google’s ranking factors. Developed and executed large-scale content strategies, including content audits, content repurposing, and strategic internal linking to boost site authority and ranking. Worked with cross-functional teams to implement advanced technical SEO fixes, including crawl budget optimization, site architecture redesigns, and advanced internal linking strategies to improve organic search visibility.

Lead SEO at BlackBook Investments, Mar 2020 - Dec 2022 · 2 yrs 10 mos, Gurugram, Haryana, India, Managed a portfolio of 7 sites, generating 1M pageviews/month and $30K/month in revenue. Led a team of 15, overseeing all SEO activities including keyword research, content strategy, technical SEO, and link-building. Created and executed growth strategies to scale sites, from finding high-potential content gaps to revamping underperforming pages. Specialized in affiliate marketing and display ad revenue strategies, ensuring sites were optimized for high-converting traffic and improving conversion rates. Implemented technical SEO audits to fix crawl issues, site speed, and mobile optimization, while ensuring best practices for structured data and site architecture. Oversaw a robust link-building strategy, focusing on relationship-building and high-quality, authoritative backlinks.