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Rushikesh B

Product Manager @ Flipkart — Login, Identity & Account Security | Ex-INDmoney, CRED | 0-to-1 Builds, Funnel Optimization | VNIT Nagpur

Bengaluru

5+ years of work experience

Flipkart
Jan 20268 mosPresent

Owning login, identity, and account security for Flipkart’s platform serving hundreds of millions of registered users. Redesigned login and onboarding flows across mobile, web, and app — mapped drop-off points via funnel analysis and shipped targeted fixes that significantly improved first-time login success rates. Built proactive Account Takeover (ATO) prevention system — detects and blocks fraudulent access attempts while maintaining zero added friction for genuine users. Simplified My Account experience end-to-end — collapsed settings depth by half, streamlined profile management, and meaningfully reduced account-related support escalations. Partnered with engineering to harden identity infrastructure — reduced login latency and improved uptime SLAs during peak traffic events including Big Billion Days.
Flipkart
Jan 20251 yrDec 2025

Bengaluru

Built Flipkart’s recommerce business from scratch — exchange, buyback, and trade-in across electronics, textiles, and quick commerce. Launched Any-to-Any Exchange by analyzing cross-category demand signals in drop-off data — removed same-category restrictions, driving significant unit growth across laptops, monitors, and desktops. Built SellBack from 0-to-1 and scaled to dozens of cities — designed user journeys, built vendor logistics app, automated payments, and added fraud protections (IMEI, Samsung Lock, Apple MRI). Delivered multi-fold YoY GMV growth with margin improvement. Rearchitected exchange into a platform capability across 25+ verticals — decoupled forward/reverse seller systems and resolved legal, tax, and accounting dependencies. Shipped ahead of Big Billion Days coordinating multiple teams under tight deadlines. System handled peak traffic with zero downtime. Expanded into textiles and Flipkart Minutes. Rated Exceeds Expectations; manager cited “fundamentally unlocking new growth levers.”
INDmoney
May 20248 mosDec 2024

Bengaluru

Led onboarding and CX across wealth products — drove conversion and deployed AI-powered support. Redesigned IND Stocks onboarding via funnel analysis and A/B experiments — nearly tripled conversion rates. Designed onboarding for Neo Bank and US Stocks — aligned user, compliance, and ops requirements, delivering meaningfully higher activation rates. Built AI chatbot with guided troubleshooting and automated routing — significantly reduced ticket volume and improved first-response SLA.
INDmoney
Jun 20222 yrsMay 2024

Bengaluru

Optimized US and IND Stocks onboarding end-to-end — KYC, document collection, and eligibility flows, reducing funnel drop-offs across segments. Built self-service help journeys and in-app Help Center — improved resolution rates and reduced response time materially. Created CX reporting structure to track sentiment at scale — transformed NPS from deeply negative to strongly positive.
INDmoney
Dec 20216 mosMay 2022

Gurugram

Designed engagement campaigns (nudges, rewards, retention loops) for wealth users and streamlined ops workflows, significantly reducing manual effort. INDisruptor Award 2022-2023 — Recognized for exceptional impact across product and CX.
CRED
Aug 20214 mosNov 2021

Bengaluru

Led campaigns that drove meaningful DAU growth month-over-month, automated workflows to cut ops time substantially, and shipped features that stabilized rewards usage at healthy weekly levels.
Trell
Jun 20213 mosAug 2021

Bengaluru

Built gamification systems (leaderboards, in-app currency, reward loops) that improved early retention and creator engagement on the platform.
Prepfully
Dec 20206 mosMay 2021

Remote

Managed lead generation and outreach workflows, coordinating with content and growth teams on user acquisition campaigns.

Rushikesh’s AI Stack

antigravity
antigravity
codex
codex

Education

Visvesvaraya National Institute of Technology

B.Tech, Bachelor of Technology

Visvesvaraya National Institute of Technology

20184 yrs2022
Montfort Secondary School

Montfort Secondary School

20162016

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Headline

Product Manager @ Flipkart — Login, Identity & Account Security | Ex-INDmoney, CRED | 0-to-1 Builds, Funnel Optimization | VNIT Nagpur

About

Product Manager with 4+ years across e-commerce, fintech, and platform infrastructure. Currently owning login, identity, and account security for Flipkart’s platform serving hundreds of millions of users. Previously built Flipkart’s recommerce business from 0-to-1 — exchange, buyback, and trade-in across electronics, textiles, and quick commerce — delivering multi-fold GMV growth. Before that, drove significant onboarding conversion improvements at INDmoney and transformed customer sentiment from deeply negative to industry-leading NPS. I thrive in ambiguous, high-stakes environments — whether it’s shipping fraud prevention systems that survive Big Billion Days or launching entirely new business lines across dozens of cities. I care about outcomes over output, and I build with data, user empathy, and cross-functional momentum. Open to product, strategy, or founder’s office roles where I can drive growth at scale.

Location

Bengaluru

AI stack

antigravity

codex

Work experience

Platform Product Manager at Flipkart, Jan 2026 - Present · 8 mos, Owning login, identity, and account security for Flipkart’s platform serving hundreds of millions of registered users. Redesigned login and onboarding flows across mobile, web, and app — mapped drop-off points via funnel analysis and shipped targeted fixes that significantly improved first-time login success rates. Built proactive Account Takeover (ATO) prevention system — detects and blocks fraudulent access attempts while maintaining zero added friction for genuine users. Simplified My Account experience end-to-end — collapsed settings depth by half, streamlined profile management, and meaningfully reduced account-related support escalations. Partnered with engineering to harden identity infrastructure — reduced login latency and improved uptime SLAs during peak traffic events including Big Billion Days.

Product Manager at Flipkart, Jan 2025 - Dec 2025 · 1 yr, Bengaluru, Built Flipkart’s recommerce business from scratch — exchange, buyback, and trade-in across electronics, textiles, and quick commerce. Launched Any-to-Any Exchange by analyzing cross-category demand signals in drop-off data — removed same-category restrictions, driving significant unit growth across laptops, monitors, and desktops. Built SellBack from 0-to-1 and scaled to dozens of cities — designed user journeys, built vendor logistics app, automated payments, and added fraud protections (IMEI, Samsung Lock, Apple MRI). Delivered multi-fold YoY GMV growth with margin improvement. Rearchitected exchange into a platform capability across 25+ verticals — decoupled forward/reverse seller systems and resolved legal, tax, and accounting dependencies. Shipped ahead of Big Billion Days coordinating multiple teams under tight deadlines. System handled peak traffic with zero downtime. Expanded into textiles and Flipkart Minutes. Rated Exceeds Expectations; manager cited “fundamentally unlocking new growth levers.”

Product Manager at INDmoney, May 2024 - Dec 2024 · 8 mos, Bengaluru, Led onboarding and CX across wealth products — drove conversion and deployed AI-powered support. Redesigned IND Stocks onboarding via funnel analysis and A/B experiments — nearly tripled conversion rates. Designed onboarding for Neo Bank and US Stocks — aligned user, compliance, and ops requirements, delivering meaningfully higher activation rates. Built AI chatbot with guided troubleshooting and automated routing — significantly reduced ticket volume and improved first-response SLA.

Associate Product Manager at INDmoney, Jun 2022 - May 2024 · 2 yrs, Bengaluru, Optimized US and IND Stocks onboarding end-to-end — KYC, document collection, and eligibility flows, reducing funnel drop-offs across segments. Built self-service help journeys and in-app Help Center — improved resolution rates and reduced response time materially. Created CX reporting structure to track sentiment at scale — transformed NPS from deeply negative to strongly positive.

Product Management Intern at INDmoney, Dec 2021 - May 2022 · 6 mos, Gurugram, Designed engagement campaigns (nudges, rewards, retention loops) for wealth users and streamlined ops workflows, significantly reducing manual effort. INDisruptor Award 2022-2023 — Recognized for exceptional impact across product and CX.

Product Management Intern at CRED, Aug 2021 - Nov 2021 · 4 mos, Bengaluru, Led campaigns that drove meaningful DAU growth month-over-month, automated workflows to cut ops time substantially, and shipped features that stabilized rewards usage at healthy weekly levels.

Product Management Intern at Trell, Jun 2021 - Aug 2021 · 3 mos, Bengaluru, Built gamification systems (leaderboards, in-app currency, reward loops) that improved early retention and creator engagement on the platform.

Business Development & Marketing at Prepfully, Dec 2020 - May 2021 · 6 mos, Remote, Managed lead generation and outreach workflows, coordinating with content and growth teams on user acquisition campaigns.

Education

B.Tech, Bachelor of Technology, Visvesvaraya National Institute of Technology

Montfort Secondary School