Headline

Senior Graphic Design Manager @ Ericsson | Creative Direction | Brand Design | AI-Enabled Design & Workflows |

About

I transform complex business challenges into compelling visual experiences that inspire audiences and deliver measurable impact. As a Senior Design Leader at Ericsson, I lead a high-performing global creative team, driving creative strategy, campaign design, brand experience, creative direction, visual storytelling, and design excellence across digital, print, and global event communications. My expertise lies in connecting business strategy with design strategy—translating brand essence into impactful visual solutions while building scalable DesignOps frameworks that improve efficiency, consistency, quality, and collaboration. I am passionate about creating key visual concepts, integrated marketing campaigns, brand identity systems, and customer-centric design experiences that strengthen brand perception and business outcomes. Beyond creative leadership, I collaborate with cross-functional stakeholders and automation teams to optimise creative operations through workflow automation, process optimisation, and AI-powered design workflows. I actively explore and implement Generative AI, Adobe Firefly, ChatGPT, Midjourney, Adobe Creative Cloud, and prompt engineering to accelerate ideation, enhance creativity, streamline production, and enable smarter design decision-making. With a strong foundation in creative leadership, design management, art direction, brand governance, creative operations, stakeholder management, team mentoring, and innovation, I am committed to building future-ready design teams that deliver exceptional creative solutions at scale. Core Expertise: Creative Leadership • Design Strategy • Creative Direction • Campaign Design • Brand Experience • Brand Identity • Visual Storytelling • DesignOps • Creative Operations • Art Direction • Integrated Marketing Communications • Global Event Branding • Key Visual Development • Adobe Creative Cloud • Generative AI • AI-Powered Design • Prompt Engineering • Creative Workflow Automation • Process Optimisation • Cross-Functional Leadership • Team Management • Stakeholder Management • Design Systems • Innovation • Creative Excellence

Location

New Delhi

Work experience

Senior Graphic Design Manager at Ericsson, Jul 2025 - Present · 1 yr 3 mos, Gurugram, • Led a creative design team for enterprise-level communication initiatives across print, digital, and corporate channels. • Managed and mentored a team of designers, ensuring high-quality and timely delivery of projects. • AI-driven design workflows, reducing concept-to-delivery time. • Established scalable design systems to ensure brand governance and consistency across all platforms.

Sr. Design Project Lead at Ericsson, Apr 2022 - Jul 2025 · 3 yrs 4 mos, India, * Led creative strategy and execution for corporate communication initiatives across 4+ countries. * Delivered executive presentations and enterprise campaigns that enhanced stakeholder engagement. * Improved project delivery efficiency by 25% through workflow optimization and process standardization. * Partnered with cross-functional teams across marketing, communications, and business units. * Ensured compliance with global brand guidelines and governance frameworks.

Senior Marketing & Communications Design Professional at Ericsson, Oct 2013 - Apr 2022 · 8 yrs 7 mos, Greater Delhi Area, • Designed branding assets and communication materials for global teams, enhancing brand visibility. • Led design execution for Mobile World Congress, engaging over 100,000 attendees. • Developed infographics and data visualizations to simplify complex technical information. • Introduced reusable templates and design systems, boosting production efficiency by over 20%.

Art Director at Kaps Advertising, Nov 2012 - Sep 2013 · 11 mos, Greater Delhi Area, • Led artistic teams at Kaps Advertising, driving project goals through effective leadership. • Collaborated with diverse professionals to bring artistic visions to life, ensuring successful project execution. • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines and client expectations. • Engaged with clients to maintain high satisfaction rates, contributing to impactful customer-focused campaigns.

Associate Creative Director at Express KCS, Jun 2010 - Jul 2012 · 2 yrs 2 mos, • Directed art for all print, digital marketing, web, and mobile projects, ensuring brand consistency. • Developed comprehensive style and brand guidelines to support the company's new branding initiatives. • Led creative sessions for project kick-offs, fostering collaboration among teams to generate innovative concepts. • Supervised and inspired the creative team while managing multiple projects from concept through completion.

Sr. Art Director at Flags Communications, 2009 - 2010 · 1 yr, New Delhi Area, India, Art Direction of all Print, web. Develop and frame creative concepts according to creative brief requirements. Taking briefs from the Project Management team, briefing and managing design team. Lead creative sessions for project kick-offs. Managing and directing photo shoots on time and to budget. Involved in developing the clients culture and quality standards. Attending conferences, press releases, exhibitions and expos. Mentoring junior staff in project development and performance management. Organizing, initiating and lead brainstorms sessions.

Sr. Art Director at Concept Advertising, 2008 - 2009 · 1 yr, UAE, Dubai, • Executed comprehensive advertising activities, including campaign strategy development and brand management. • Oversaw the entire design process for assigned projects, ensuring high-quality visual output. • Led a multi-cultural team of designers, fostering collaboration and creativity in visual communication. • Established corporate identities and collaborated with photographers and illustrators to enhance client projects.

Education

Diploma in Multimedia, Multimedia, Arena-Multimedia

Diploma, 3D Max, Maya, After Effects, Premeiere, MAAC India