Headline

Senior Graphic Design Manager @ Ericsson | Design Management, AI

About

Results-driven Senior Graphic Design Manager and Design Operations leader with 20+ years of experience in creative direction, brand governance, enterprise communications, and AI-enabled design workflows. Currently leading high-performing creative teams at Ericsson, delivering end-to-end communication solutions across print, digital, events, and corporate platforms for a global audience. Proven ability to align design strategy with OKRs and business objectives, manage cross-functional stakeholders at all levels, and build scalable DesignOps frameworks that improve efficiency, reduce time-to-market, and ensure brand consistency at scale. Expert in Adobe Creative Cloud and AI-powered creative tools, with a track record of integrating generative AI into production workflows to accelerate concept development and measurably reduce costs.

Location

New Delhi

AI stack

gemini

github copilot

midjourney

openai

Work experience

Senior Graphic Design Manager at Ericsson, Jul 2025 - Present · 1 yr, Gurugram, Haryana, India, • Led a creative design team for enterprise-level communication initiatives across print, digital, and corporate channels. • Managed and mentored a team of designers, ensuring high-quality and timely delivery of projects. • AI-driven design workflows, reducing concept-to-delivery time. • Established scalable design systems to ensure brand governance and consistency across all platforms.

Sr. Design Project Lead at Ericsson, Apr 2022 - Jul 2025 · 3 yrs 4 mos, India, * Led creative strategy and execution for corporate communication initiatives across 4+ countries. * Delivered executive presentations and enterprise campaigns that enhanced stakeholder engagement. * Improved project delivery efficiency by 25% through workflow optimization and process standardization. * Partnered with cross-functional teams across marketing, communications, and business units. * Ensured compliance with global brand guidelines and governance frameworks.

Senior Marketing & Communications Design Professional at Ericsson, Oct 2013 - Apr 2022 · 8 yrs 7 mos, Greater Delhi Area, • Designed branding assets and communication materials for global teams, enhancing brand visibility. • Led design execution for Mobile World Congress, engaging over 100,000 attendees. • Developed infographics and data visualizations to simplify complex technical information. • Introduced reusable templates and design systems, boosting production efficiency by over 20%.

Art Director at Kaps Advertising, Nov 2012 - Sep 2013 · 11 mos, Greater Delhi Area, • Led artistic teams at Kaps Advertising, driving project goals through effective leadership. • Collaborated with diverse professionals to bring artistic visions to life, ensuring successful project execution. • Managed multiple projects simultaneously, prioritizing tasks to meet deadlines and client expectations. • Engaged with clients to maintain high satisfaction rates, contributing to impactful customer-focused campaigns.

Associate Creative Director at Express KCS, Jun 2010 - Jul 2012 · 2 yrs 2 mos, • Directed art for all print, digital marketing, web, and mobile projects, ensuring brand consistency. • Developed comprehensive style and brand guidelines to support the company's new branding initiatives. • Led creative sessions for project kick-offs, fostering collaboration among teams to generate innovative concepts. • Supervised and inspired the creative team while managing multiple projects from concept through completion.

Sr. Art Director at Flags Communications, 2009 - 2010 · 1 yr, Greater Delhi Area, Art Direction of all Print, web. Develop and frame creative concepts according to creative brief requirements. Taking briefs from the Project Management team, briefing and managing design team. Lead creative sessions for project kick-offs. Managing and directing photo shoots on time and to budget. Involved in developing the clients culture and quality standards. Attending conferences, press releases, exhibitions and expos. Mentoring junior staff in project development and performance management. Organizing, initiating and lead brainstorms sessions.

Sr. Art Director at Concept Advertising, 2008 - 2009 · 1 yr, UAE, Dubai, • Executed comprehensive advertising activities, including campaign strategy development and brand management. • Oversaw the entire design process for assigned projects, ensuring high-quality visual output. • Led a multi-cultural team of designers, fostering collaboration and creativity in visual communication. • Established corporate identities and collaborated with photographers and illustrators to enhance client projects.

Education

Diploma in Multimedia, Multimedia, Arena-Multimedia

Diploma, 3D Max, Maya, After Effects, Premeiere, MAAC India