---
title: "Rupali Gaur - Category Lead - Beauty & Personal Care in Greater Bengaluru Area | Tal"
description: "Meet Rupali Gaur, E-commerce & Digital Business Leader | Growth Strategy, Private Label, Marketplace & P&L management | ACC Coach-in-application based in Greater Bengaluru Area."
image: "https://tal.club/meet/rupali-gaur/share-image"
---

# Rupali Gaur on Tal

## Headline

E\-commerce & Digital Business Leader \| Growth Strategy, Private Label, Marketplace & P&L management \| ACC Coach\-in\-application

## About

I am a digital and e\-commerce business leader with over a decade of experience driving revenue growth and scaling marketplace\-led businesses\. My strength lies in bringing clarity to complex growth challenges — combining data\-driven insights, strong commercial judgment, and disciplined execution to deliver measurable business outcomes across revenue, profitability, and category performance\. I have led large business portfolios across leading e\-commerce platforms, working closely with cross\-functional teams to align strategy, accelerate growth, and build scalable operating models\. As a leader, I focus on enabling ownership, developing high\-performing teams, and creating sustainable growth engines rather than short\-term execution wins\. Core strengths • Growth strategy & P&L ownership • Marketplace & digital business scaling • Data\-led decision making • Cross\-functional stakeholder influence • Building empowered, accountable teams Alongside my core role, I enjoy supporting emerging brands and teams through strategic guidance and knowledge sharing in the areas of e\-commerce growth and marketplace strategy\.

## Location

Greater Bengaluru Area

## Work experience

Category Lead \- Beauty & Personal Care at AJIO\.com, Apr 2026 \- Present · 6 mos

Strategic Brand Manager \- ASOS at AJIO\.com, Apr 2025 \- Present · 1 yr 6 mos

Category Lead at AJIO\.com, Mar 2021 \- Mar 2025 · 4 y, Bengaluru, • Led digital scale\-up of value fashion wholesale, managed ₹150 Cr Men portfolio with 17 private labels across Casual, Ethnic, Formals & Inner wear sub\-categories • Owned category growth & PnL, competency spanning across product, packaging, margin\-cost optimisation, GTM planning & training and liaison with on\-ground sales team • Designed category growth experiments and launched new brands using platform demand trends, regional insights, and competitive benchmarking • Built and led a high\-performing buying, planning and regional merchandising team, driving accountability, capability development, and execution excellence

Category Manager at Meesho, Nov 2018 \- Mar 2021 · 2 yrs 5 mos, \- Built category and business development team and scaled Kids & International businesses to achieve 3–5x YoY growth through focused seller acquisition, funnel optimization, and conversion analytics \- Created platform\-wide taxonomy architecture for all categories to enable structured growth aspects for supply demand planning \- Led development of the Seller Recommendation Program to identify and bridge supply gaps using platform data, trend signals enabled with customer gamification \- Launched a Women Ethnic quasi private label for business sustenance during nationwide lockdown with virtual ops setup for on\-field sourcing, QC and cataloguing\. Owned launch GTM, product selection, pricing and visibility strategy & planning

Category Manager \- Private Label at Myntra, Aug 2017 \- Sep 2018 · 1 yr 2 mos, Bengaluru, Karnataka, India, \- Managed category growth and business for Moda Rapido and Here&Now \(\~250 Cr\+ business across Myntra & Jabong\) \- Setting up AOP plans and MOM revenue targets, OTB planning and inventory management \- Driving optimal product pricing and discounting to reduce provisioning \- Preparing seasonal\+monthly category mix and assortment plans for design team basis data analysis of Bestsellers, Inwards, ASP, Margin and Disc% with a target DOH \- Monitor merchandising operations, inbound planning, shoot & cataloging\. \- Co\-ordinating with internal teams, supply chain for drop schedule plan, sales, and marketing to drive visibility and promotion plan \- Identified emerging categories to grow market share

Category Planning Manager at Zivame\.com, Jan 2017 \- Jul 2017 · 7 mos, \- Planned and executed an entire inventory buying & merchandising module for offline Trade vertical, new initiative\. \- Established taxonomy structure in liasion with Tech team to support strategic decision making for product assortment planning

Category Planner at KOOVS, Feb 2015 \- Dec 2016 · 1 yr 11 mos, Gurgaon, India, \- Scaled platform Menswear branded business by introducing pseudo Private Labels with small scale vendors and sharing category specific insights around platform aligned designs in emerging categories \- Season OTB planning and control, planning sale and markdown events to maintain stock cover with optimized category margins \- Managed end to end category visibility planning at platform

Category Manager at Landmark Group, Jun 2012 \- Jan 2015 · 2 y 7 mo, Bengaluru, \- Managed \~100 Crs branded business across 45 doors pan India involving store\-level buying and merchandise planning \- Standardized a display to stock fill format to assess store supply health on a weekly basis and for actioning merchandise movement to maintain a steady stock cover

## Education

Bachelor of Fashion Technology, Merchandising & Production, National Institute of Fashion Technology, India

[View the original profile](https://tal.club/meet/rupali-gaur)

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