Headline

E-commerce & Digital Business Leader | Growth Strategy, Private Label, Marketplace & P&L management | ACC Coach-in-application

About

I am a digital and e-commerce business leader with over a decade of experience driving revenue growth and scaling marketplace-led businesses. My strength lies in bringing clarity to complex growth challenges — combining data-driven insights, strong commercial judgment, and disciplined execution to deliver measurable business outcomes across revenue, profitability, and category performance. I have led large business portfolios across leading e-commerce platforms, working closely with cross-functional teams to align strategy, accelerate growth, and build scalable operating models. As a leader, I focus on enabling ownership, developing high-performing teams, and creating sustainable growth engines rather than short-term execution wins. Core strengths • Growth strategy & P&L ownership • Marketplace & digital business scaling • Data-led decision making • Cross-functional stakeholder influence • Building empowered, accountable teams Alongside my core role, I enjoy supporting emerging brands and teams through strategic guidance and knowledge sharing in the areas of e-commerce growth and marketplace strategy.

Location

Greater Bengaluru Area

Work experience

Category Lead - Beauty & Personal Care at AJIO.com, Apr 2026 - Present · 6 mos

Strategic Brand Manager - ASOS at AJIO.com, Apr 2025 - Present · 1 yr 6 mos

Category Lead at AJIO.com, Mar 2021 - Mar 2025 · 4 y, Bengaluru, • Led digital scale-up of value fashion wholesale, managed ₹150 Cr Men portfolio with 17 private labels across Casual, Ethnic, Formals & Inner wear sub-categories • Owned category growth & PnL, competency spanning across product, packaging, margin-cost optimisation, GTM planning & training and liaison with on-ground sales team • Designed category growth experiments and launched new brands using platform demand trends, regional insights, and competitive benchmarking • Built and led a high-performing buying, planning and regional merchandising team, driving accountability, capability development, and execution excellence

Category Manager at Meesho, Nov 2018 - Mar 2021 · 2 yrs 5 mos, - Built category and business development team and scaled Kids & International businesses to achieve 3–5x YoY growth through focused seller acquisition, funnel optimization, and conversion analytics - Created platform-wide taxonomy architecture for all categories to enable structured growth aspects for supply demand planning - Led development of the Seller Recommendation Program to identify and bridge supply gaps using platform data, trend signals enabled with customer gamification - Launched a Women Ethnic quasi private label for business sustenance during nationwide lockdown with virtual ops setup for on-field sourcing, QC and cataloguing. Owned launch GTM, product selection, pricing and visibility strategy & planning

Category Manager - Private Label at Myntra, Aug 2017 - Sep 2018 · 1 yr 2 mos, Bengaluru, Karnataka, India, - Managed category growth and business for Moda Rapido and Here&Now (~250 Cr+ business across Myntra & Jabong) - Setting up AOP plans and MOM revenue targets, OTB planning and inventory management - Driving optimal product pricing and discounting to reduce provisioning - Preparing seasonal+monthly category mix and assortment plans for design team basis data analysis of Bestsellers, Inwards, ASP, Margin and Disc% with a target DOH - Monitor merchandising operations, inbound planning, shoot & cataloging. - Co-ordinating with internal teams, supply chain for drop schedule plan, sales, and marketing to drive visibility and promotion plan - Identified emerging categories to grow market share

Category Planning Manager at Zivame.com, Jan 2017 - Jul 2017 · 7 mos, - Planned and executed an entire inventory buying & merchandising module for offline Trade vertical, new initiative. - Established taxonomy structure in liasion with Tech team to support strategic decision making for product assortment planning

Category Planner at KOOVS, Feb 2015 - Dec 2016 · 1 yr 11 mos, Gurgaon, India, - Scaled platform Menswear branded business by introducing pseudo Private Labels with small scale vendors and sharing category specific insights around platform aligned designs in emerging categories - Season OTB planning and control, planning sale and markdown events to maintain stock cover with optimized category margins - Managed end to end category visibility planning at platform

Category Manager at Landmark Group, Jun 2012 - Jan 2015 · 2 y 7 mo, Bengaluru, - Managed ~100 Crs branded business across 45 doors pan India involving store-level buying and merchandise planning - Standardized a display to stock fill format to assess store supply health on a weekly basis and for actioning merchandise movement to maintain a steady stock cover

Education

Bachelor of Fashion Technology, Merchandising & Production, National Institute of Fashion Technology, India