Headline

Director of Product, Nykaa | AI, Personalization & Growth | Scaling Revenue, Retention & Customer Experience | Ex - Flipkart

About

I build products that shape how consumers discover, decide and return — spanning AI-driven personalization, recommendation systems, lifecycle management, growth and customer experience. Over the last 12+ years across consumer tech, including leadership roles at Nykaa and Flipkart, I’ve worked at the intersection of product, data science and business, building systems that drive measurable outcomes across discovery, retention, monetization and customer engagement. Some areas I’ve worked on: • Recommendation systems and personalization at scale • Customer Lifecycle Management (CLM) and retention strategies • AI & GenAI applications in commerce and shopping experiences • Growth, activation and conversion optimization • Martech, customer engagement and decisioning systems • Consumer platforms and commerce experiences I enjoy solving ambiguous, high-impact problems, especially where consumer behavior, AI and business outcomes intersect. Outside of work, I’m increasingly curious about how AI will reshape consumer products, discovery and digital experiences — and I share perspectives on product strategy, growth, experimentation and lessons from building in fast-moving environments. Recognized among Inc42’s Top 50 Game Changer PMs, I’m always open to conversations around product, AI, growth and consumer technology. Let’s connect. https://topmate.io/rupali_jain/

Location

Bengaluru

Work experience

Director of Product Management at Nykaa, May 2018 - Present · 8 yrs 5 mos, Bengaluru, Karnataka, India, Currently leading Recommendations and Personalization charter for Nykaa Beauty and Fashion. Have worked on defining the customer's pre-order experience at Nykaa, with projects spanning across personalization, user profiling, conversion optimization, funnel metrics, setting up UGC, delivery date and order allocation platforms Led mweb CRO for Beauty Platform, a study published on the same was awarded the ET Retail Award for Best Technology Initiative Have been championing best product practices in Nykaa be it hiring, experimentation and analytics frameworks, metric reviews, roadmap building and overall growth-focused high ownership culture.

Senior Business Analyst at Flipkart, Jul 2016 - Apr 2017 · 10 mos, Bengaluru Area, India, Contact Prediction Model - Conceptualized and designed an analytical contact prediction model to forecast expected monthly customer contacts - Reduced the error variation in predicted contacts from +/- 15% to +/- 7%

Business Analyst at Flipkart, Jul 2014 - Jun 2016 · 2 yrs, Bengaluru, Karnataka, India, 1) Incident Journey Scoring - Conceptualized and designed the score-based system of customer contact prioritization to move away from the FIFO model of handling customer contacts - Led to an improved customer experience as shown by an improvement of 2 points in company NPS (Base: 55) 2) Provided analytical support to Product Managers of Recommendations and In-App Notifications in various product launches such as Visual Image Search/Browse, Ping(Chat), Personalized recommendations on Home Page etc

Decision Scientist at Mu Sigma, Jul 2013 - Jun 2014 · 1 yr, Bengaluru Area, India

Education

PGP, Finance and Marketing, Indian School of Business

Bachelor of Technology (B.Tech.), Malaviya National Institute of Technology Jaipur