Rumana Sheikh profile photo 3 on Tal
Rumana Sheikh profile photo 1 on Tal
Rumana Sheikh profile photo 2 on Tal
Rumana Sheikh profile photo 3 on Tal
Rumana Sheikh profile photo 1 on Tal

Rumana Sheikh

Digital ads Strategist@ Accenture | Performance Marketing Specialist

Bengaluru

4+ years of work experience

Accenture
Jul 20233 yrs 5 mosPresent

Bengaluru, Karnataka, India

• Managed advertiser accounts across various platforms, including ecommerce and social media. • Designed and executed performance-driven campaigns, optimizing for CTR, ROAS, and acquisition costs. • Collaborated with cross-functional teams and clients to implement comprehensive marketing strategies. • Conducted detailed ad performance reviews, providing data-driven insights to enhance campaign results.
Accenture
Jul 20233 yrs 5 mosPresent

Bengaluru, Karnataka, India

Accenture
Jul 20233 yrs 5 mosPresent

Manage 250+ advertiser accounts, including top spenders, mid-spenders, and new businesses across ecommerce Ads ecosystem. Partner with brands and internal teams to strategize, structure, and execute high-performing digital campaigns. Identify business opportunities and present compelling sales propositions using internal data and market insights. Drive 90–100% monthly target achievements with a consultative sales approach. Analyze campaign metrics, share actionable insights, and recommend enhancements to improve performance. Educate clients on best practices and new product updates within the platform ecosystem.
Dec 20211 yr 4 mosMar 2023

Collaborated with marketing on lead funnel analysis and audience segmentation to improve paid campaign outcomes.
Simplilearn
Dec 20213 mosFeb 2022

Bengaluru, Karnataka, India

• Partnered with marketing to analyze lead funnels, enhancing paid strategy outcomes. • Utilized Salesforce CRM to track conversion KPIs, optimizing lead quality effectively. • Consistently achieved monthly sales targets through a performance-focused approach. • Provided actionable feedback on ad communication and landing page experience, improving customer acquisition cost (CAC).

Rumana’s AI Stack

claude code
claude code
openai
openai
ChatGPT
ChatGPT

Education

Visvesvaraya Technological University

Bachelor's Degree, Computer Science

Visvesvaraya Technological University

20164 yrs2020
Visvesvaraya Technological University

Bachelor of Engineering - BE, Computer Science

Visvesvaraya Technological University

20164 yrs2020

Join Rumana and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Rumana Sheikh on Tal

Headline

Digital ads Strategist@ Accenture | Performance Marketing Specialist

About

A data-driven Performance Marketer with 4+ years of experience managing over 250 digital advertising accounts across Meta, Google Ads, Snapchat, and Flipkart platforms. I specialize in crafting full-funnel strategies, A/B testing, and ROAS-focused optimization for both top-tier brands and emerging businesses. At Accenture, I currently lead large-scale performance campaigns, leveraging analytics and storytelling to drive paid media efficiency. I’ve successfully improved ROAS by 35% and reduced CAC by 22% through audience segmentation, funnel refinement, and strategic ad placements. Passionate about scaling impact through paid digital ecosystems, I’m always exploring innovative ways to blend creativity with performance metrics. Let’s connect if you’re hiring for performance marketing, digital ads, or eCommerce growth roles.

Location

Bengaluru

AI stack

claude code

openai

ChatGPT

Work experience

Advertising Analyst at Accenture, Jul 2023 - Present · 3 yrs 5 mos, Bengaluru, Karnataka, India, • Managed advertiser accounts across various platforms, including ecommerce and social media. • Designed and executed performance-driven campaigns, optimizing for CTR, ROAS, and acquisition costs. • Collaborated with cross-functional teams and clients to implement comprehensive marketing strategies. • Conducted detailed ad performance reviews, providing data-driven insights to enhance campaign results.

Digital Marketing Specialist at Accenture, Jul 2023 - Present · 3 yrs 5 mos, Bengaluru, Karnataka, India

Account Manager at Accenture, Jul 2023 - Present · 3 yrs 5 mos, Manage 250+ advertiser accounts, including top spenders, mid-spenders, and new businesses across ecommerce Ads ecosystem. Partner with brands and internal teams to strategize, structure, and execute high-performing digital campaigns. Identify business opportunities and present compelling sales propositions using internal data and market insights. Drive 90–100% monthly target achievements with a consultative sales approach. Analyze campaign metrics, share actionable insights, and recommend enhancements to improve performance. Educate clients on best practices and new product updates within the platform ecosystem.

Senior Sales Executive at Simplilearn (EdTech), Dec 2021 - Mar 2023 · 1 yr 4 mos, Collaborated with marketing on lead funnel analysis and audience segmentation to improve paid campaign outcomes.

Inside Sales Manager at Simplilearn, Dec 2021 - Feb 2022 · 3 mos, Bengaluru, Karnataka, India, • Partnered with marketing to analyze lead funnels, enhancing paid strategy outcomes. • Utilized Salesforce CRM to track conversion KPIs, optimizing lead quality effectively. • Consistently achieved monthly sales targets through a performance-focused approach. • Provided actionable feedback on ad communication and landing page experience, improving customer acquisition cost (CAC).

Education

Bachelor's Degree, Computer Science, Visvesvaraya Technological University

Bachelor of Engineering - BE, Computer Science, Visvesvaraya Technological University