Headline

Brand manager at Uplers. Mostly trying to make LinkedIn 1% less boring.

About

I'm a brand person who writes things. What I think about: marketing that doesn't sound like marketing. AI vs. people. How to be funny on a platform that punishes it. What I'm learning: how to invest as a woman in my mid-20s without joining a finance bro Discord. How to use AI without becoming AI. What I currently do: I do content & brand at Uplers, which mostly means I find early-stage founders who deserve a real story and write the version they wish someone would. (and some more) Why mine reads different from the 9 other "feature your story" pitches in your inbox: I've spent 4 years inside startup chaos, worked with founders at DePINed, Labyrinth, Gloroots, and others across Web3 and SaaS. Before that, market intelligence at Wavteq, where I wrote 20+ reports that moved $500M in global investments (WITHOUT AI). I know what signal looks like inside noise. When I reach out to a founder, I've already done the homework. I do not use AI to draft these. I do not pad them with "5 lessons" at the bottom DM open. I read every one. I will not use the word "leverage."

Location

Ahmedabad

AI stack

claude

grok

notion

openai

perplexity

Suno

Work experience

Brand Manager at Uplers, Jan 2026 - Present · 9 mos, India, Leading brand positioning and strategic campaigns to establish Uplers as the go-to talent partner for early-stage startups. Brand Strategy & Positioning: • Driving Uplers' brand narrative in the startup ecosystem, positioning us not as a staffing agency, but as a strategic hiring partner who understands founder challenges. • Building the Uplers Hiring Index: a content-led initiative showcasing promising startups and market hiring insights, establishing thought leadership in the Indian talent space. • Crafting messaging and outreach strategies that resonate with founders: research-backed, specific, and value-first. Focus: Brand building through founder relationships | Indian startup ecosystem | Bengaluru & NCR markets

Content and Marketing Manager at Asva Capital, Sep 2025 - Nov 2025 · 3 mos

Head of Content at DePINed, Jan 2025 - Mar 2026 · 1 yr 3 mos, Remote, 1. Developed a full-scale content strategy (0→1) covering PR, Twitter, and blogs, ensuring a cohesive brand narrative aligned with Solana’s ecosystem. 2. Executed founder-led marketing, shaping thought leadership and refining product messaging to boost credibility among investors and early adopters. 3. Led competitive analysis to position DePINed uniquely in the DePIN sector, identifying content gaps and leveraging insights to craft high-impact storytelling. 4. Built structured workflows across teams, collaborating with the CEO, CMO, ChainGPT, and community managers to streamline execution and maximize efficiency. 5. Amplified market visibility, securing early traction by aligning content strategies with audience behavior and Web3 trends, laying the groundwork for a strong launch..

Marketing Manager at Labyrinth, Sep 2024 - Jul 2025 · 11 mos, Switzerland, 1. Built the 0→1 marketing strategy from scratch, working directly with the founder and product team to define positioning, messaging, and go-to-market approach. 2. Secured key partnerships with Ethereum-aligned privacy projects, driving ecosystem adoption of Labyrinth’s zk-framework. 3. Led Devcon 2024 presence, managing logistics, branding, pitch writing and networking—boosting community engagement.. 4. Scored 3+ high-profile speaking slots for the founder at ETH Denver and industry events, increasing 5. Labyrinth’s visibility among 10K+ attendees. 5. Drove a 50% increase in developer interest through targeted content and ecosystem engagement, aligning with Ethereum’s privacy-first ethos. 6. Built a strategic outreach pipeline, connecting with 20+ privacy advocates and zk researchers as power users to position Labyrinth as a critical Ethereum infrastructure.

Social Media and Marketing Consultant at Asva Capital, Aug 2024 - Nov 2025 · 1 yr 4 mos, Bengaluru, Karnataka, India, Asva Capital is a venture studio that co-builds, advises, and launches disruptive Web3 companies. 1. Steered Asva’s own rebrand – co-created the new brand concept, wrote the origin-story narrative, and delivered naming short-lists that reposition the firm as a multi-chain “venture-builder” rather than a traditional fund. 2. Zero to One launch support for three stealth portfolio projects a. Monad DEX: Built a pre-launch social & content playbook that grew the Twitter wait-list by 50% in 3 weeks and defined a paid-ads test budget that hit sign-ups. b. Sui AI agent: Wrote the investor one-pager, 10-slide deck, and crafted a “human-in-the-loop agents” narrative that unlocked intro calls with two seed funds. c. Solana DePIN network: Authored a 10-page whitepaper (tech, token, and flywheel), plus elevator pitches used in demo-day slots; doubled waitlist sign-ups month-over-month ahead of MVP release. 3. Fractional marketing lead – embedded in founder stand-ups while reporting to Asva partners; synced product, design, and BD inputs into marketing sprints, keeping delivery velocity at 90 %+ of planned story-points. 4. Cross-functional glue:collaborated with C-suite, engineers, and external designers to tighten feedback loops, unblock creative assets, and jump in wherever GTM gaps appeared.

Marketing and Growth at Gloroots AI, Nov 2023 - Aug 2024 · 9 mo, Remote

Content Marketing Manager at The dapp list, Oct 2022 - Sep 2023 · 11 mo, Remote

Independent Content Writer and Researcher: Web3 & Crypto at Self-Employed, Sep 2022 - Aug 2025 · 3 yrs, Remote, 1. I specialize in delivering thought-provoking, research-backed articles that educate and inform. 2. With a passion for simplifying complex ideas, I publish engaging and easily digestible content on Medium. 3. I am dedicated to producing high-quality, fact-based pieces that help readers gain a deeper understanding of their industry and market. 4. Whether it's simplifying technical whitepapers or producing in-depth articles, I have a keen eye for detail and an unwavering commitment to accuracy. 5.DM for any content enquiries

Market research analyst at Wavteq (acq by FT), Jul 2021 - Oct 2022 · 1 y 3 mo, Bengaluru

Junior research analyst at STMicroelectronics, Feb 2021 - Jun 2021 · 4 mo, Noida

Business Development at BYJU'S, Oct 2020 - Jan 2021 · 3 mo, Remote

Education

Mastering Product Marketing, Marketing, GrowthSchool

Nights and Weekends S4, Entrepreneurship/Entrepreneurial Studies, buildspace

Public links

medium: https://medium.com/@0xrubin