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Ruella Rodrigues

Media & Communication Student | Passionate About Ideas, Brands & Stories | Exploring the Advertising World With Curiosity.

Mumbai

1+ year of work experience

Yuvaa
Jan 20263 mosMar 2026

Goregaon

As a Social Media Intern at Yuvaa, I worked at the intersection of content creation, trend analysis, and brand storytelling, crafting engaging digital experiences for a Gen Z audience. My journey kicked off with a hands-on assessment in carousel design and reel critique, sharpening my creative instincts from day one. Using Slack, I thrived in a fast-paced environment managing tasks, feedback loops, and real-time execution. I contributed to Instagram marketing, editing reels with captions, transitions, and visual storytelling while maintaining a strong brand voice. A personal highlight was being featured in reels on Yuvaa's official Instagram page, a full-circle moment that made the work feel even more meaningful. At Yuvaa's Sisterhood Event, I managed the registration desk, promoted partner brands to attendees, and conducted a vox pop, capturing candid voices from the floor. I also contributed to the 2026 Sunsilk Galentine's Campaign, personally reaching out to and coordinating over 200 women for the #SwayLikeSilk aerial yoga activation, managing communication, follow-ups, and confirmations end-to-end. I also attended an interactive roundtable hosted by Yuvaa and Meta on parenting and online safety, an eye-opening conversation bridging the digital gap between parents and teens. But the people made this everything. My recruiters were boss ladies, brilliant, humble, and warm. The Gen Z energy just clicked, and Yuvaa felt less like a workplace and more like a community. I grew, connected, and learned from everyone around me. I'd recommend it to anyone wholeheartedly.
Madison World
May 20254 mosAug 2025

During my two-month internship at Madison World as a Client Servicing intern, I worked closely with cross-functional teams to support major brands including McDonald’s, RMHC, CCI, Oberoi and Sleek. The work culture was calm, structured and extremely collaborative, which helped me settle quickly into having my own workstation, official email ID and independent responsibilities. My role involved drafting and sending client emails, maintaining trackers and monthly calendars, preparing competitor-analysis decks and contributing to meetings by taking structured minutes and coordinating follow-ups. I also ran several McDonald’s blog update calls, which gave me hands-on experience in managing smaller process-driven discussions, while for larger all-round meetings, I participated as part of the servicing team. For RMHC, I assisted with posting reels and carousel creatives and kept track of scheduled content to ensure timely uploads. I also handled ORM for CCI by monitoring comments across platforms, identifying spam responses and organising detailed documentation for the team. Additionally, I tracked blog deliveries to ensure smooth circulation between internal teams and clients. One of the most valuable parts of this internship was receiving guidance on the content-writing workflow, which sparked an interest I genuinely want to explore further. My time at Madison World strengthened my communication, organisation and coordination skills while giving me practical insight into end-to-end agency operations.
Madison World
May 20254 mosAug 2025

Managed social media execution and ORM across 5 brands (McDonald's, RMHC, CCI, Oberoi, Sleek) - posting creatives, monitoring 200+ comments and maintaining platform documentation. Handled client communication, content calendars and trackers; independently led log-update calls and coordinated follow-ups. Conducted weekly competitor analysis, prepared client decks, took meeting minutes and tracked blog deliveries across all accounts.
Maverick India
Dec 20244 mosMar 2025

India

During my internship at Maverick Convergence, I gained my first exposure to a structured corporate environment and developed both professional communication and organizational skills. My role was primarily centered around business outreach and client engagement, which gave me a strong foundation in understanding how companies connect with potential partners and customers. I was responsible for identifying relevant companies, initiating conversations to introduce our products and services, and recording responses systematically in Excel sheets for further follow-up. This process taught me the importance of accurate data management and the role of organized information in supporting sales and marketing decisions. In addition to outbound calls, I also handled email correspondence with clients, which strengthened my written communication skills and gave me a deeper understanding of professional etiquette in business interactions. Beyond day-to-day outreach, I was introduced to ongoing projects within the organization, which helped me observe how different teams collaborated to execute campaigns and drive results. This exposure allowed me to see how strategy, research, and client communication fit together in a broader business development framework. Through this experience, I not only became proficient in tools such as Microsoft Excel but also gained confidence in interacting with professionals, improved my ability to adapt to client feedback, and learned the discipline required to work in a corporate setting. Most importantly, this internship helped me realize the value of effective communication, structured processes, and teamwork in building sustainable business relationships.
Maverick Convergence
Mar 202410 mosDec 2024

Executed business outreach by identifying prospects, initiating communication and maintaining detailed Excel records for accurate data management. Handled client email correspondence ensuring timely, professional responses and smooth communication across all ongoing projects. Contributed to live projects within a structured corporate environment, strengthening coordination, client servicing and data management skills.

Ruella’s AI Stack

anthropic apis
anthropic apis
deepseek
deepseek
hedra
hedra
minimax
minimax

Education

Wilson College Chowpatty Mumbai 400 007

Bachelor of Arts - BA, Multimedia and Mass Communication

Wilson College Chowpatty Mumbai 400 007

20233 yrs2026

12th (HSC), Commerce with Mathematics and French

St.Francis D'Assisi Jr College

20212 yrs2023

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Headline

Media & Communication Student | Passionate About Ideas, Brands & Stories | Exploring the Advertising World With Curiosity.

About

Hi, I’m Ruella! I’m currently a Media & Communication student with a creative foundation that started in drawing and graphic design. Over time, my curiosity shifted toward the dynamic world of digital marketing, and I’ve been exploring how brands tell their stories and connect with people online. Right now, I’m in my exploration phase, learning the ropes of creative strategy, copywriting and the ever-changing digital space. I enjoy connecting with people, sharing ideas and discovering new ways to create meaningful brand experiences. I’m here to grow, experiment and learn from industry professionals while building my network in the media and marketing space.

Location

Mumbai

AI stack

anthropic apis

deepseek

hedra

minimax

Work experience

Social Media Marketing Intern at Yuvaa, Jan 2026 - Mar 2026 · 3 mos, Goregaon, As a Social Media Intern at Yuvaa, I worked at the intersection of content creation, trend analysis, and brand storytelling, crafting engaging digital experiences for a Gen Z audience. My journey kicked off with a hands-on assessment in carousel design and reel critique, sharpening my creative instincts from day one. Using Slack, I thrived in a fast-paced environment managing tasks, feedback loops, and real-time execution. I contributed to Instagram marketing, editing reels with captions, transitions, and visual storytelling while maintaining a strong brand voice. A personal highlight was being featured in reels on Yuvaa's official Instagram page, a full-circle moment that made the work feel even more meaningful. At Yuvaa's Sisterhood Event, I managed the registration desk, promoted partner brands to attendees, and conducted a vox pop, capturing candid voices from the floor. I also contributed to the 2026 Sunsilk Galentine's Campaign, personally reaching out to and coordinating over 200 women for the #SwayLikeSilk aerial yoga activation, managing communication, follow-ups, and confirmations end-to-end. I also attended an interactive roundtable hosted by Yuvaa and Meta on parenting and online safety, an eye-opening conversation bridging the digital gap between parents and teens. But the people made this everything. My recruiters were boss ladies, brilliant, humble, and warm. The Gen Z energy just clicked, and Yuvaa felt less like a workplace and more like a community. I grew, connected, and learned from everyone around me. I'd recommend it to anyone wholeheartedly.

Client Servicing Intern at Madison World, May 2025 - Aug 2025 · 4 mos, During my two-month internship at Madison World as a Client Servicing intern, I worked closely with cross-functional teams to support major brands including McDonald’s, RMHC, CCI, Oberoi and Sleek. The work culture was calm, structured and extremely collaborative, which helped me settle quickly into having my own workstation, official email ID and independent responsibilities. My role involved drafting and sending client emails, maintaining trackers and monthly calendars, preparing competitor-analysis decks and contributing to meetings by taking structured minutes and coordinating follow-ups. I also ran several McDonald’s blog update calls, which gave me hands-on experience in managing smaller process-driven discussions, while for larger all-round meetings, I participated as part of the servicing team. For RMHC, I assisted with posting reels and carousel creatives and kept track of scheduled content to ensure timely uploads. I also handled ORM for CCI by monitoring comments across platforms, identifying spam responses and organising detailed documentation for the team. Additionally, I tracked blog deliveries to ensure smooth circulation between internal teams and clients. One of the most valuable parts of this internship was receiving guidance on the content-writing workflow, which sparked an interest I genuinely want to explore further. My time at Madison World strengthened my communication, organisation and coordination skills while giving me practical insight into end-to-end agency operations.

Client Services Intern at Madison World, May 2025 - Aug 2025 · 4 mos, Managed social media execution and ORM across 5 brands (McDonald's, RMHC, CCI, Oberoi, Sleek) - posting creatives, monitoring 200+ comments and maintaining platform documentation. Handled client communication, content calendars and trackers; independently led log-update calls and coordinated follow-ups. Conducted weekly competitor analysis, prepared client decks, took meeting minutes and tracked blog deliveries across all accounts.

Business Development Intern at Maverick India, Dec 2024 - Mar 2025 · 4 mos, India, During my internship at Maverick Convergence, I gained my first exposure to a structured corporate environment and developed both professional communication and organizational skills. My role was primarily centered around business outreach and client engagement, which gave me a strong foundation in understanding how companies connect with potential partners and customers. I was responsible for identifying relevant companies, initiating conversations to introduce our products and services, and recording responses systematically in Excel sheets for further follow-up. This process taught me the importance of accurate data management and the role of organized information in supporting sales and marketing decisions. In addition to outbound calls, I also handled email correspondence with clients, which strengthened my written communication skills and gave me a deeper understanding of professional etiquette in business interactions. Beyond day-to-day outreach, I was introduced to ongoing projects within the organization, which helped me observe how different teams collaborated to execute campaigns and drive results. This exposure allowed me to see how strategy, research, and client communication fit together in a broader business development framework. Through this experience, I not only became proficient in tools such as Microsoft Excel but also gained confidence in interacting with professionals, improved my ability to adapt to client feedback, and learned the discipline required to work in a corporate setting. Most importantly, this internship helped me realize the value of effective communication, structured processes, and teamwork in building sustainable business relationships.

Business Development Intern at Maverick Convergence, Mar 2024 - Dec 2024 · 10 mos, Executed business outreach by identifying prospects, initiating communication and maintaining detailed Excel records for accurate data management. Handled client email correspondence ensuring timely, professional responses and smooth communication across all ongoing projects. Contributed to live projects within a structured corporate environment, strengthening coordination, client servicing and data management skills.

Education

Bachelor of Arts - BA, Multimedia and Mass Communication, Wilson College Chowpatty Mumbai 400 007

12th (HSC), Commerce with Mathematics and French, St.Francis D'Assisi Jr College