Headline

Business Head & Director | Building Scalable In-House Software Defined Automotive & AI Systems

About

As Business Head and Director of Systems Engineering at IAST Software Solutions, I focus on leveraging over a decade of experience in systems engineering and embedded software development to drive innovative solutions for the automotive industry. My work is centered around implementing business strategies, advancing systems engineering practices, and fostering cross-functional collaboration to deliver high-quality outcomes. With expertise in systems engineering, business development, and business strategy, I lead teams in integrating innovative technologies into scalable in-house automotive and AI systems. My goal is to empower organizations in meeting industry needs with secure, intelligent, and advanced systems that align with evolving market demands.

Location

Bengaluru

AI stack

claude

Work experience

Business Head & Director at IAST Software Solutions Pvt. Ltd, Dec 2025 - Present · 1 yr, India, - As Business Head,Develop and drive strong technical and commercial engagement within the target OEM and Tier-1 accounts in the field of ECU System & Software development. - Establish and maintain personal contact with key customer decision makers at the highest level to provide effective information flow. - Identify new customer projects, propose technical solutions, manage negotiations towards WIN/WIN outcomes, and maintain support throughout the product development cycle. - Focus on acquisition of Autonomous driving, Central Gateways, BMS projects which includes AUTOSAR, Adaptive Autosar, QNX, ISO 26262, ISO 21434, verification and validation activities. - Develop appropriate product proposals for the customer and co-ordinate an optimum support. - Work with design, product engineering and marketing teams to enable the market readiness. Develop compelling promotion material for use by sales and technical marketing teams. - Understand the customer ‘s business strategy, opportunities and issues, short-term and long-term. - Understand formal & informal hierarchy, decision makers, collecting insights at customers. - Effective delegation and coordination of logistic/quality issues to the relevant people within organization. - As Director- System Engg ,Lead the engineering team in the development of software and hardware integration of ADAS technologies - Oversee the System design and architecture of vehicle systems, ensuring that ADAS components are integrated effectively. - Develop and implement comprehensive verification and validation strategies to ensure ADAS systems meet all safety requirements. - Ensure all ADAS designs comply with industry standards and regulatory requirements, developing safety cases and managing safety protocols. - Manage multiple projects simultaneously, ensuring timely delivery and quality of ADAS solutions. - Lead, mentor, and develop a high-performing engineering team, fostering a collaborative and innovative work environment.

Program Manager at Bosch Global Software Technologies, Apr 2024 - Dec 2025 · 1 yr 9 mos, Bengaluru, - As Program Manager, Directed deployment of MiDAS, boosting software development productivity. - 2 years of AI/ML experience - Contribution towards MVPs and scaling of use cases - Coordinated with cross-functional teams to expand MiDAS penetration. - Organised Tech Days events at the organisational level to enhance GenAI-MiDAS awareness.

Senior Project Manager & Project Security Manager at Bosch Global Software Technologies, Jun 2023 - Apr 2024 · 10 mo, Bengaluru, Karnataka, India, - As Project Manager, Responsible to lead a team of 12 Engineers. - Work closely with Program Managers, Project Managers, Architects, Engineers, and validation teams to meet project goals and commitments. - Responsible for People management & Career development of the team. - Responsible for Goal Setting and Performance Reviews of Team Members. - Lead cross functional activities collaborate with leadership team as needed. - As a part of leadership team, ensure alignment implement project strategy in line with organization strategy. - Jointly defining Department Strategic topics, Quality goals and managing the same. - Visit Colleges for Campus recruitment to support Recruitment activities for Organization. - As Project Security Manager, Understand and Support Projects develop Cybersecurity Compliance as per ISO-21434, UN-R155(WP.29). - Prepare Cybersecurity Plan, Cybersecurity Concepts, and necessary artifacts. - Understand and Support Projects develop FOTA Concepts as per ISO-24089, UN-R156(WP.29). - Actively participate in Cybersecurity workgroups to support development or continuous improvement in process. - Interact and collaborate with the Central Cybersecurity team at Bosch(BGSW) level. - Work on Strategic Topics e.g. Ethernet Firewall ,Intrusion Detection System and EV Charging Security(ISO-15118-20).

Project Manager Flash Bootloader at Bosch Global Software Technologies, Jun 2021 - May 2023 · 2 yrs, Bangalore Urban, Karnataka, India, - Lead Flash Bootloader SW development and Validation Radar and DASy ECUs. - Responsible to lead a team of 25(India) + 5(China) Engineers. - Handle customer aspects, optimally create and manage resources and meet the cost, and quality of delivery goals. - Responsible for effective engagement with internal customers across geography - Ensure agreed SW Product development releases/deliverables are in line with the company release planning product development process. - Effort estimations and work breakdown. - Work closely with Architects, Engineers, and validation teams to meet project goals and commitments. - Responsible for People management career development of the team - Dealing with day to day operation of the group ensures Knowledge build-up of team members, performance monitoring, and feedback - Act as a first point of escalation for all project business-related queries - Manage stakeholder communications and expectations. - As a part of the leadership team, ensure alignment and implement project strategy in line with organization strategy - Lead cross-functional activities and collaborate with the leadership team as needed - Jointly defining department quality goals and managing the same.

Product Development Engineer at ROBERT BOSCH GmbH, Oct 2018 - May 2021 · 2 yrs 8 mos, Stuttgart, Baden-Württemberg, Germany, Platform AUTOSAR Memstack for Powertrain and Chasis Control Projects Internal and External Flash Driver development. Low Level Deriver Development Infinoen (TC4xx, TC3xx,TC2xx) ,MPC and Renesas microcontrollers Board Bring Up Activities for HSM of TC3xx and NXP microntorollers. Macronix 8MB,16 MB and 64 MB External Flash SW development.

Systems Architect at Aptiv, Apr 2018 - Oct 2020 · 2 y 6 mo, Germany, Multi-Domain Controller Platform(ADAS projects) Project: High Platform Automated Driving(HPAD) & Middle Platform Automated Driving(MPAD) Customer: BMW Car model: BMW Vision iNEXT Hardware : Intel Denverton,Mobileye EyeQ5,Aurix TC29x - Analyze and Review Requirements (SYS.2) for HPAD Onboard Communication and External communication. - Communication using CAN-FD, FlexRay, LIN, and Ethernet with Aurix TC29x, Performance processors and Image Processors. - Modeling System Architecture(SYS.3) for Internal communication between Onboard Microcontrollers and Microprocessors. - Modeling System Architecture for external communication between HPAD and other ECUs. - Analyze and Review Requirements(SYS.2) for MPAD Onboard Communication and External communication.i.eDoors - Communication using CAN, CAN-FD and Ethernet with Aurix TC29x and Performance Processor. - Modeling System Architecture(SYS.3) for Internal communication within Onboard Microcontrollers and Microprocessors. - Modeling System Architecture(SYS.3) for external communication between MPAD and other ECUs. - Analyse CyberSecurity Requirements and perform TARA. - Microsoft Threat Modelling Tool for designing Data Flow Model to analyze On-board and Off-board Security Threats for ECU. - Computer Vision Adaptive AutoSAR Application(CVAASApp). - Architecture and Requirements Engineering for Detections and Sensor Near Functions.i.e Doors. - Hardware includes Image processors, Cameras(Side Cameras, Front, and Rear Camera), Deserializers Serializers and Camera Heater. - Communication protocol I2C, GMSL, and MIPI CSI2. - Model-Based System Engineering using Enterprise Architect i.e SysML.

Senior Software Engineer/Software Integrator at Aptiv, Apr 2017 - Mar 2018 · 1 yr, Multi-Domain Controller Platform(ADAS projects) Project: High Platform Automated Driving (HPAD) & Medium Platform Automated Driving (MPAD) Customer: BMW Car model: BMW iNEXT Hardware : Intel Denverton,Mobileye EyeQ5,Aurix TC29x - Development of infrastructure and build environment for the development process. Batch files Scripting, Perl Scripting for the Build Environment. - Configuration and Integration of the Vector Base Software and Development of Software Components (SWC) using Da Vinci Configurator and Da Vinci Developer. - Integration of Infineon MCAL. - Configuration of Infineon MCAL using EB Tresos. - Worked on Aurix TC29xD and TC39xD Safety Microcontroller. - Diagnostics over IP. CanOE for Testing and Debugging.

Sr.Software Engineer at Robert Bosch Engineering and Business Solutions Private Limited, Jan 2012 - Jan 2017 · 5 yrs 1 mo, Bangalore Urban, Karnataka, India, Project: Transmission Control Unit TDG1 Customer: ZF Friedrichshafen AG Transmission Type: ZF8HP3G - Plan, Design, and implement Basic Software for TC27xD microcontroller for Transmission Control Unit(TDG1 platform) as per AUTOSAR standards. - Interface directly with Customers for the understanding of the Customer Requirement Specifications. i.e Doors - Understand Customer Requirements to derive the Software Requirement for the EEPROM Module. - Understand technical References and Datasheet of System Microcontroller TC27xD. - Interface with cross-functional teams to understand the Requirements and implement the Software Designs using Rhapsody Modelling tool. - Active Participation in the Software Requirement Specification(SRS) reviews. - Interface with Cross-functional team for deployment of Software Design(ENG.5) and Software Construction(ENG.6) methodologies as per ASPICE process model. - Active Participation and Lead Design Reviews. - Interface for Code generation from the Component Designs in cross-functional teams. - Develop Design documents to comply with ASPICE process. - Design and Implement Software as per ISO26262 standards. - Active Participation in Code Reviews. - Writing the Test Scenarios for the Module as per the Requirement Specifications.i.e Rational Quality Manager. - Performing Functional Testing and Vehicle Testing with Debugging and testing tools i.e INCA,Trace-32,and UDE. - Involvement in Software process improvement Activities. Previous Projects : Worked on Device drivers,Cobra 90(MPC5767R),Cobra55(MPC5777C). SPI,LIN,CAN. Engine Control Unit : EDC17 and MDG1 - Application development of Level 2 monitoring SW according to ISO26262 Safety standards, EGAS guidelines and V-Model ,Continuous Torque Monitoring,Permitted Torque Monitoring for Engine Control Unit (EDC17 and MDG1 platform) for Common Rail Diesel Injection Systems for Engine Control Units. - Customer responsible for Ford and Fiat at RBEI.

Firware engineer at Delopt, Dec 2010 - Jan 2012 · 1 y 1 mo, Bangalore

Contractor at Gas Turbine Research Establishment (DRDO), Sep 2009 - Dec 2010 · 1 y 3 mo, Bangalore

Education

Post Graduate Program in Artificial Intelligence for Leaders, Artificial Intelligence, The University of Texas at Austin

Professional Certificate Program In Cybersecurity - Red Team, INDIAN INSTITUTE OF TECHNOLOGY KANPUR