Headline

Senior Performance Marketer | Scaling Apps | Google UAC · Meta · Programmatic | 7+ yrs across Dailyhunt, Eloelo and more.

About

I help apps grow in Tier-2 and Tier-3 India, across 12+ languages, on tight CAC budgets. Over 7+ years, I've built and scaled performance marketing engines at some of India's most ambitious consumer apps like: VerSe Innovation (Dailyhunt and Josh), Rizzle, and Eloelo Group. What I do best: — Full-funnel user acquisition: Google UAC, Meta, Programmatic — CAC/LTV optimisation and cohort-based retention strategy — Re-engagement automation and ASO — Analytics stack: AppsFlyer, Adjust, Mixpanel, Firebase, GA4 — Creative experimentation for 'Bharat'-first audiences I've been part of growth stories that made headlines — from Josh challenging TikTok's vacancy to Eloelo mastering the live streaming trend. I'm energised by products that have real traction and need to scale intelligently. If you're building in consumer tech, OTT, or gaming and want to talk growth — DM me.

Location

Bengaluru

AI stack

claude code

meta

perplexity

claudecode

ChatGPT

Veo

Work experience

Senior Marketing Manager - New Initiatives at Zee, Apr 2026 - Present · 7 mo, Bengaluru, Karnataka, India

Senior Marketing Manager at BeBetta, Apr 2025 - Mar 2026 · 1 yr, Bengaluru, Karnataka, India

Senior Marketing Manager at Eloelo, Aug 2024 - Apr 2025 · 9 mos, Bengaluru, Karnataka, India

Marketing Manager at Eloelo, Nov 2022 - Jul 2024 · 1 yr 9 mos, Bengaluru, Karnataka, India

Marketing Manager at Rizzle, Oct 2021 - Sep 2022 · 1 yr, Hyderabad, Telangana, India

Executive at VerSe Innovation, Apr 2020 - Sep 2021 · 1 yr 6 mos, Bengaluru, Karnataka, India

Management Trainee Program at VerSe Innovation, Apr 2019 - Mar 2020 · 1 yr, Bengaluru, Karnataka, India

Education

Advanced Certificate in Digital Branding and Advertising, MICA | The School of Ideas

Master of Business Administration, Marketing, Christ University, Bangalore