About
I build brands — positioning, identity, and the go-to-market work that turns a brand into something people choose. Over 5 years, I've done that across agencies and in-house: brand strategy at Accenture for P&G, Unilever, Hilton, and Marriott; a product launch for Sharpie at Newell Brands; and a full rebrand for Iconic Womanhood that lifted client acquisition 30%. I've also built a fashion content brand on Instagram from zero to four-figure monthly partnership income — so I know how to make an audience care, not just reach them. What sets me apart: I'm a brand marketer who's fluent in the numbers. I can shape a brand story and then prove it worked — tying positioning and creative to real outcomes like acquisition, engagement, and revenue. A strategy that looks good in a deck but moves nothing isn't a strategy. Core work: • Brand strategy, positioning, and architecture • Go-to-market and product launches • Integrated campaigns across content, social, and paid • Brand identity systems and creative direction • Consumer insight and performance measurement Credentials: MA in Luxury & Brand Management (SCAD) and LVMH Professional Certification. I'm looking for marketing and brand management roles where the job is to build — new brands, new categories, or tired ones that need rebuilding. If that's what you're hiring for: ruchabendale55@gmail.com
Work experience
Senior Growth Strategist at SquareTrade, Jan 2026 - Jun 2026 · 6 mos, Atlanta, Georgia, United States
E-commerce Strategist at Americold Logistics, LLC., Jan 2025 - Jan 2026 · 1 yr 1 mo, Atlanta, Georgia, United States
Associate Manager, Customer Planning at Newell Brands, Jun 2024 - Nov 2024 · 6 mos, Atlanta, Georgia, United States
Digital and Influencer Marketing Intern at Find Your Influence, Inc, Jun 2023 - Aug 2023 · 3 mos, United States
Project Manager at Iconic Womanhood - SCAD Sponsored, Jan 2023 - Mar 2023 · 3 mos, Atlanta, Georgia, United States
Education
Master of Arts - MA, Luxury and Brand Management, Savannah College of Art and Design
Bachelor’s Degree, Computer Science, Shreemati Nathibai Damodar Thackersey (SNDT) Women's University, Mumbai
