---
title: "Rubin Mathew Alex - Associate Director Marketing in Bengaluru | Tal"
description: "Meet Rubin Mathew Alex, Senior Marketing Manager | GTM · Product Marketing · Brand | B2B SaaS · Fintech based in Bengaluru. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/rubin-mathew-alex/share-image"
---

# Rubin Mathew Alex on Tal

## Headline

Senior Marketing Manager \| GTM · Product Marketing · Brand \| B2B SaaS · Fintech

## About

Eight years building marketing engines for some of the most complex products in B2B SaaS and regulated financial services — and I still find it the most interesting problem in business\. I currently head marketing charter for Yubi’s collections vertical — spanning GTM strategy, product marketing, brand narrative, and sales enablement — with exposure to MENA market positioning through Yubi’s regional expansion\. I’ve led brand and growth initiatives across early\-stage and scaled businesses, partnering closely with founders, CXOs, product and tech leads to shape 0→1 GTM strategies, build category\-first brand narratives and craft initiatives that drive real commercial traction & GTM programmes driving 70% enterprise product adoption\. From repositioning platforms and launching new verticals to building sales enablement engines and executive\-level community forums, I work at the intersection of creativity, strategy and business impact — across fintech, BFSI, and AI\-powered SaaS\. I enjoy the challenge of building from scratch — whether it’s architecting long\-term brand plays, leading high\-stakes launches or scaling cross\-functional campaigns that align vision with results\. I thrive where brand thinking meets business outcomes — and where creative conviction is backed by clarity\. Open to conversations at the intersection of AI, fintech, and B2B SaaS\.

## Location

Bengaluru

## AI stack

claude code

claude

gemini

notebooklm

ChatGPT

Gamma

## Work experience

Associate Director Marketing at Yubi, Jul 2026 \- Present · 2 mo, Bangalore

Senior Marketing Manager at Yubi, Oct 2024 \- Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Marketing Manager at Yubi, Jan 2024 \- Oct 2024 · 10 mos, Bengaluru, Karnataka, India

Growth Marketing Manager at Yubi, Sep 2022 \- Jan 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India

Campaign and Marketing Manager at Bajaj Allianz General Insurance, Jul 2021 \- Sep 2022 · 1 yr 3 mos, Pune Division, Maharashtra, India

Marketing Campaign Manager at Bajaj Allianz General Insurance, Jul 2021 \- Aug 2022 · 1 yr 2 mos, Directed high\-impact category marketing campaigns from strategy to execution—leveraging insights and creative storytelling to shape brand resonance\. • Led 360° brand campaigns combining data analytics and behavioral insights — boosting lead generation by 3× and engagement by 30%\. • Designed a new cross\-sell strategy to existing customers — integrating data science & marketing into smaller cohorts\. • Strengthened brand identity through integrated digital campaigns targeting Tier 1 & Tier 2 audiences\.

Deputy Manager Marketing at Exide Life Insurance, Nov 2019 \- Jun 2021 · 1 yr 8 mos, Bangalore

Deputy Manager \- Campaign Management & Brand Activations at Exide Life Insurance, Nov 2018 \- Nov 2019 · 1 yr 1 mo, Bangalore

Deputy Manager \- Sales Support & Strategy at Exide Life Insurance, May 2018 \- Oct 2018 · 6 mos, Bengaluru Area, India

Sales and Business development Intern at The Souled Store Pvt\. Ltd\., Sep 2017 \- Nov 2017 · 3 mos, Nagpur Area, India

Sales Support Intern at Exide Life Insurance, Apr 2017 \- May 2017 · 2 mos, Bangalore

## Education

Executive Program, Marktech & AI driven Marketing, Indian Institute of Management, Indore

PG in Digital Marketing & Communications, Branding and Communication, Marketing Analytics, Social Media & Content Marketing, MICA \| The School of Ideas

[View the original profile](https://tal.club/meet/rubin-mathew-alex)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/rubin-mathew-alex#person",
      "name": "Rubin Mathew Alex",
      "url": "https://tal.club/meet/rubin-mathew-alex",
      "image": "https://tal.club/meet/rubin-mathew-alex/profile-photo.jpg",
      "description": "Meet Rubin Mathew Alex, Senior Marketing Manager | GTM · Product Marketing · Brand | B2B SaaS · Fintech based in Bengaluru. AI stack includes claude code, claude, and gemini.",
      "jobTitle": "Associate Director Marketing",
      "worksFor": {
        "@type": "Organization",
        "name": "Yubi"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Associate Director Marketing"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Management, Indore"
        },
        {
          "@type": "EducationalOrganization",
          "name": "MICA | The School of Ideas"
        }
      ],
      "knowsAbout": [
        "claude code",
        "claude",
        "gemini",
        "notebooklm",
        "ChatGPT",
        "Gamma"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/rubin-mathew-alex#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/rubin-mathew-alex#webpage",
      "url": "https://tal.club/meet/rubin-mathew-alex",
      "name": "Rubin Mathew Alex on Tal",
      "description": "Meet Rubin Mathew Alex, Senior Marketing Manager | GTM · Product Marketing · Brand | B2B SaaS · Fintech based in Bengaluru. AI stack includes claude code, claude, and gemini.",
      "dateModified": "2026-08-01T19:35:19.786Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/rubin-mathew-alex#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/rubin-mathew-alex/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/rubin-mathew-alex/profile-photo.jpg",
        "caption": "Rubin Mathew Alex profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```