Headline

Senior Marketing Manager | GTM · Product Marketing · Brand | B2B SaaS · Fintech

About

Eight years building marketing engines for some of the most complex products in B2B SaaS and regulated financial services — and I still find it the most interesting problem in business. I currently head marketing charter for Yubi’s collections vertical — spanning GTM strategy, product marketing, brand narrative, and sales enablement — with exposure to MENA market positioning through Yubi’s regional expansion. I’ve led brand and growth initiatives across early-stage and scaled businesses, partnering closely with founders, CXOs, product and tech leads to shape 0→1 GTM strategies, build category-first brand narratives and craft initiatives that drive real commercial traction & GTM programmes driving 70% enterprise product adoption. From repositioning platforms and launching new verticals to building sales enablement engines and executive-level community forums, I work at the intersection of creativity, strategy and business impact — across fintech, BFSI, and AI-powered SaaS. I enjoy the challenge of building from scratch — whether it’s architecting long-term brand plays, leading high-stakes launches or scaling cross-functional campaigns that align vision with results. I thrive where brand thinking meets business outcomes — and where creative conviction is backed by clarity. Open to conversations at the intersection of AI, fintech, and B2B SaaS.

Location

Bengaluru

AI stack

claude code

claude

gemini

notebooklm

ChatGPT

Gamma

Work experience

Associate Director Marketing at Yubi, Jul 2026 - Present · 2 mo, Bangalore

Senior Marketing Manager at Yubi, Oct 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India

Marketing Manager at Yubi, Jan 2024 - Oct 2024 · 10 mos, Bengaluru, Karnataka, India

Growth Marketing Manager at Yubi, Sep 2022 - Jan 2024 · 1 yr 5 mos, Bengaluru, Karnataka, India

Campaign and Marketing Manager at Bajaj Allianz General Insurance, Jul 2021 - Sep 2022 · 1 yr 3 mos, Pune Division, Maharashtra, India

Marketing Campaign Manager at Bajaj Allianz General Insurance, Jul 2021 - Aug 2022 · 1 yr 2 mos, Directed high-impact category marketing campaigns from strategy to execution—leveraging insights and creative storytelling to shape brand resonance. • Led 360° brand campaigns combining data analytics and behavioral insights — boosting lead generation by 3× and engagement by 30%. • Designed a new cross-sell strategy to existing customers — integrating data science & marketing into smaller cohorts. • Strengthened brand identity through integrated digital campaigns targeting Tier 1 & Tier 2 audiences.

Deputy Manager Marketing at Exide Life Insurance, Nov 2019 - Jun 2021 · 1 yr 8 mos, Bangalore

Deputy Manager - Campaign Management & Brand Activations at Exide Life Insurance, Nov 2018 - Nov 2019 · 1 yr 1 mo, Bangalore

Deputy Manager - Sales Support & Strategy at Exide Life Insurance, May 2018 - Oct 2018 · 6 mos, Bengaluru Area, India

Sales and Business development Intern at The Souled Store Pvt. Ltd., Sep 2017 - Nov 2017 · 3 mos, Nagpur Area, India

Sales Support Intern at Exide Life Insurance, Apr 2017 - May 2017 · 2 mos, Bangalore

Education

Executive Program, Marktech & AI driven Marketing, Indian Institute of Management, Indore

PG in Digital Marketing & Communications, Branding and Communication, Marketing Analytics, Social Media & Content Marketing, MICA | The School of Ideas