Headline

Design leader helping teams ship better products faster, through strong leadership, AI-powered workflows, and systems thinking.

About

I’m a design leader with 12 years of experience helping companies turn complex product challenges into intuitive digital experiences and measurable business outcomes. Across my career, I’ve led UX/UI initiatives for web, mobile, enterprise platforms, dashboards, onboarding flows, and product redesigns. My experience spans strategy, research, information architecture, design systems, prototyping, delivery alignment, and stakeholder management. More recently, my role has expanded beyond individual execution into leadership responsibilities including managing a team of 5 designers, mentoring fresh talent, conducting interviews, reviewing design quality, improving team processes, handling client communication, and presenting work to leadership. I’m strongest at connecting user needs with business goals, simplifying complexity, improving retention, increasing adoption, and delivering scalable experiences that teams can build efficiently. Selected impact includes: • Converted 4 prospective clients into long-term accounts through strategic presentations and solution design support • Increased customer retention by 20% through UX improvements for an enterprise client • Improved usability and adoption for complex internal data products • Supported business development efforts that increased leads by 30–40% Core strengths: Product Design Leadership | UX Strategy | Team Management | Stakeholder Alignment | Design Systems | Process Improvement | Cross-functional Delivery | AI-Enabled Design Workflows I’m currently exploring Design Manager, Product Design Manager, UX Manager, and senior product design leadership opportunities.

Location

Bengaluru

AI stack

claude code

claude

codex

elevenlabs

gemini

claudecode

Work experience

Associate Tech Lead - Experience Design at DBiz - Digital Business Solutions, May 2023 - Present · 3 yrs 4 mos, Bengaluru, ● Lead a multidisciplinary team of 5 designers and front-end developers across multiple client engagements, improving alignment between UX, UI, and engineering delivery. ● Own end-to-end product design execution from discovery to launch, including research, wireframes, prototypes, testing, and stakeholder sign-offs. ● Partner with leadership and business teams on proposals, solutioning, and client presentations. ● Introduced AI-enabled workflows that accelerated design exploration, research synthesis, and component production. ● Established quality review systems and reusable design standards to improve speed and consistency. ● Achievement: Converted 4 prospective clients into long-term accounts through strategic presentations and solution design support.

Senior User Experience Designer - Contractor (untill 6 Jan 2023) at PayPal, Sep 2022 - Jan 2023 · 5 mos, Bengaluru, ● Collaborated with product managers, researchers, engineers, and content teams on enterprise data experience initiatives. ● Built UX journeys for major growth initiatives in Data Engineering. ● Contributed to scalable systems and cross-functional decision-making in a fast-paced global environment. ● Achievement: Simplified complex internal tools, improving usability and adoption for data quality products

Senior UX/UI Designer at Wipro, Aug 2019 - Sep 2022 · 3 yrs 2 mos, Bengaluru, ● Designed desktop, web, and mobile interfaces applying design thinking methodologies. ● Led UX initiatives across desktop, web, and mobile platforms for enterprise clients. ● Worked closely with delivery teams, developers, and business stakeholders to ensure successful launches. ● Achievement: Delivered UX improvements that increased customer retention by 20% for a leading automobile client.

Senior UI / UX Designer at Metacube Software Pvt Ltd, Jan 2018 - Aug 2019 · 1 yr 8 mos, Jaipur Area, India, • Selected by senior for direct communication with client to clearly understand the requirements and accurate delivery • Chosen to attend the NASSCOM Sales & Marketing session held in Jaipur, as a Design Team representative • Interaction with BD Department for creating proposals; increased design business opportunities by 30 - 40% • Standardized the designing process to increase productivity by 40 - 50% • Redesigned project plan and strategy; was recognized for ability to turn it around and finalize it on time along with 100% client satisfaction • Was introduced to the company’s interviewing panel for recruitment process • Worked on Variable Data Printing

Ui ux designer at Systweak Software, Feb 2017 - Dec 2017 · 11 mos, Jaipur, Rajasthan, India, • Worked with Engineering Leads to enhance new and upcoming product features • Lead a substantial portion of an early-stage project • Developed an understanding of the design challenges facing users, markets and devices • Worked with user researchers to test, evaluate and iterate on mobile product features • Figured out the positive and negative effects of existing mobile design practices to enhance designing process • Identifying, using and creating new design patterns for end users • Designing UI screens & slicing of icons for iPhone & android applications and websites • Animating icons, typography, vectors & logos to GIFs using Photoshop

Education

Bachelor of Commerce (B.Com.), Commerce, Subodh p.g. college

12, Commerce, Shri Bhawani Niketan Public School

Public links

rounakagrawal.netlify.app: https://rounakagrawal.netlify.app/