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Roshni Vaya

UX Lead | Enterprise Product Design | Design Systems | Cross-functional Team Leadership | PepsiCo | ZS

Hyderabad

8+ years of work experience

PepsiCo
May 20264 mosPresent

Hyderabad

Leading UX strategy and design execution for enterprise-scale digital products at one of the world's largest CPG companies. 1) Own end-to-end design direction for MyPepsiCo, setting standards that scale across business units and geographies which is used by ~5L users 2) Drive alignment between UX, product, and engineering leadership translating ambiguous business goals into clear design briefs and measurable outcomes 3) Establishing design systems and review processes that raise quality and reduce decision lag across the team 4) Advocate for user research integration at the strategy level, not just the execution layer
ZS
Jan 20251 yr 4 mosApr 2026

Pune Division

Led UX for ZAIDYN, driving design from discovery through delivery across a cross-functional team of PMs, engineers, and data scientists 1) Introduced structured design critique and documentation practices that reduced revision cycles and improved handoff quality 2) Partnered with senior stakeholders to reframe product requirements as user problems shifting the team from feature-shipping to outcome-driven design 3) Mentored 4-5 junior designers, providing feedback frameworks and career growth support
ZS
Jul 20213 yrs 6 mosDec 2024

Pune Division

Core contributor to enterprise UX across ZS's pharma and life sciences portfolio recognized for solving high-stakes organisational design problems. 1) Designed end-to-end experiences for ZAIDYN used by field reps from research synthesis to shipped product 2) Won the "Going Extra Mile, Growth, Impact and Collaboration" award for solving a critical visibility gap in org-wide workflows, delivering a solution that directly improved how UX team accessed and acted on information 3) Ran usability studies and research sprints that surfaced insights reshaping product roadmap priorities 4) Contributed to the early-stage design system that brought visual and interaction consistency across multiple product lines
Position²
Nov 20209 mosJul 2021

Bengaluru

Designed the core UX for a B2B project management SaaS product from early discovery through shipped features. 1) Mapped end-to-end user journeys for project managers and team leads, identifying workflow friction that shaped the product roadmap 2) Designed and iterated on key flows task creation, project dashboards, team collaboration, balancing simplicity with power-user depth 3) Worked directly with founders and PMs in a lean team, developing the ability to move fast, make decisions with incomplete information, and defend design rationale to non-designers 4) Built and maintained a component library that kept design consistent as the product scaled
Ranosys Technologies
Mar 20191 yr 8 mosOct 2020

jaipur

Delivered UI/UX across mobile and web for multiple client engagements, juggling parallel projects, shifting briefs, and fast turnarounds. 1) Designed native mobile (iOS/Android) and responsive web experiences across retail, logistics, fintech etc., building versatility across platforms and contexts 2) Managed client relationships end-to-end: translating vague requirements into structured design briefs, presenting concepts, and incorporating stakeholder feedback across review cycles 3) Won the "Going Extra Mile" award for consistently delivering quality across multiple simultaneous client projects under tight timelines 4) Developed fluency in adapting design systems to match existing client brand languages rather than starting from zero
Startup Oasis
Sep 20171 yr 5 mosJan 2019

Rajasthan, India

Built brand identities and marketing visuals from the ground up for early-stage startups - where every design decision had direct business stakes. 1) Created end-to-end brand identities including logo, typography systems, color palettes, and visual language guides for startups 2) Designed marketing collateral, pitch decks, and digital assets that helped founders communicate their product vision to investors and customers 3) Developed a strong visual foundation composition, hierarchy, typography that now informs how I approach UX at the system level

Roshni’s AI Stack

claude
claude
cursor
cursor
gemini
gemini
lovable
lovable
openai
openai
replit
replit

Education

Engineer’s Degree, Computer Science

Pacific College of Engineering

20134 yrs2017

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Headline

UX Lead | Enterprise Product Design | Design Systems | Cross-functional Team Leadership | PepsiCo | ZS

About

I lead UX at the intersection of complexity and clarity turning fragmented enterprise systems into experiences people actually want to use. For 8+ years I've designed for scale: first across pharma and life sciences at ZS, now at PepsiCo, where I'm shaping UX strategy and team direction for products used by tens of thousands. I moved into leadership because I realised the biggest design problem in most orgs isn't the interface - it's alignment. Getting engineers, PMs, and business stakeholders to build the right thing, together. What I bring to a Lead or Manager role: → Design direction : setting vision, establishing systems, and making calls under ambiguity → Cross-functional influence : I've driven decisions across product, engineering, and data science without a seat at the table being handed to me → People-first design culture : mentoring designers, building critique practices, and creating space for the team to do their best work I care about design that ships. Not just design that looks good in Figma.

Location

Hyderabad

AI stack

claude

cursor

gemini

lovable

openai

replit

Work experience

Senior Manager - UX Design at PepsiCo, May 2026 - Present · 4 mos, Hyderabad, Leading UX strategy and design execution for enterprise-scale digital products at one of the world's largest CPG companies. 1) Own end-to-end design direction for MyPepsiCo, setting standards that scale across business units and geographies which is used by ~5L users 2) Drive alignment between UX, product, and engineering leadership translating ambiguous business goals into clear design briefs and measurable outcomes 3) Establishing design systems and review processes that raise quality and reduce decision lag across the team 4) Advocate for user research integration at the strategy level, not just the execution layer

Lead UX Designer at ZS, Jan 2025 - Apr 2026 · 1 yr 4 mos, Pune Division, Led UX for ZAIDYN, driving design from discovery through delivery across a cross-functional team of PMs, engineers, and data scientists 1) Introduced structured design critique and documentation practices that reduced revision cycles and improved handoff quality 2) Partnered with senior stakeholders to reframe product requirements as user problems shifting the team from feature-shipping to outcome-driven design 3) Mentored 4-5 junior designers, providing feedback frameworks and career growth support

Senior UX Designer at ZS, Jul 2021 - Dec 2024 · 3 yrs 6 mos, Pune Division, Core contributor to enterprise UX across ZS's pharma and life sciences portfolio recognized for solving high-stakes organisational design problems. 1) Designed end-to-end experiences for ZAIDYN used by field reps from research synthesis to shipped product 2) Won the "Going Extra Mile, Growth, Impact and Collaboration" award for solving a critical visibility gap in org-wide workflows, delivering a solution that directly improved how UX team accessed and acted on information 3) Ran usability studies and research sprints that surfaced insights reshaping product roadmap priorities 4) Contributed to the early-stage design system that brought visual and interaction consistency across multiple product lines

User Experience Designer at Position², Nov 2020 - Jul 2021 · 9 mos, Bengaluru, Designed the core UX for a B2B project management SaaS product from early discovery through shipped features. 1) Mapped end-to-end user journeys for project managers and team leads, identifying workflow friction that shaped the product roadmap 2) Designed and iterated on key flows task creation, project dashboards, team collaboration, balancing simplicity with power-user depth 3) Worked directly with founders and PMs in a lean team, developing the ability to move fast, make decisions with incomplete information, and defend design rationale to non-designers 4) Built and maintained a component library that kept design consistent as the product scaled

UI/UX designer at Ranosys Technologies, Mar 2019 - Oct 2020 · 1 yr 8 mos, jaipur, Delivered UI/UX across mobile and web for multiple client engagements, juggling parallel projects, shifting briefs, and fast turnarounds. 1) Designed native mobile (iOS/Android) and responsive web experiences across retail, logistics, fintech etc., building versatility across platforms and contexts 2) Managed client relationships end-to-end: translating vague requirements into structured design briefs, presenting concepts, and incorporating stakeholder feedback across review cycles 3) Won the "Going Extra Mile" award for consistently delivering quality across multiple simultaneous client projects under tight timelines 4) Developed fluency in adapting design systems to match existing client brand languages rather than starting from zero

Graphic designer/Visualizer at Startup Oasis, Sep 2017 - Jan 2019 · 1 yr 5 mos, Rajasthan, India, Built brand identities and marketing visuals from the ground up for early-stage startups - where every design decision had direct business stakes. 1) Created end-to-end brand identities including logo, typography systems, color palettes, and visual language guides for startups 2) Designed marketing collateral, pitch decks, and digital assets that helped founders communicate their product vision to investors and customers 3) Developed a strong visual foundation composition, hierarchy, typography that now informs how I approach UX at the system level

Education

Engineer’s Degree, Computer Science, Pacific College of Engineering

Roshni Vaya - Senior Manager - UX Design in Hyderabad | Tal