Headline

Crafting Brand Stories at Wonderla

About

9+ years of experience across brand and agency roles, working across diverse sectors including entertainment and amusement parks, agri-tech, and e-commerce. Currently Deputy General Manager - Brand & Marketing at Wonderla Holidays, with experience spanning brand strategy, consumer insights, integrated campaigns, media, digital, content, influencer marketing, experiential and partnerships. The journey across both sides of the marketing ecosystem has offered a broad perspective - from positioning and audience understanding to media and communications across traditional, digital and social on brand & agency sides. PGDM in Marketing from IMT Ghaziabad. Beyond work, always curious about people, culture, ideas and the conversations that bring them together.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

elevenlabs

gemini

Canva Magic Studio

ChatGPT

Work experience

Deputy General Manager - Brand & Marketing at Wonderla Holidays Ltd., Apr 2026 - Present · 7 mos, Bengaluru

Assistant General Manager - Brand at Wonderla Holidays Ltd., Apr 2025 - Mar 2026 · 1 yr, Bengaluru

Senior Brand Marketing Manager at Wonderla Holidays Ltd., Aug 2024 - Mar 2025 · 8 mos, Bengaluru, Karnataka, India

Client Brand Strategy Lead at Bharat Media & Entertainment Group, Jun 2022 - Jul 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India, - Brief Decoding to arrive at the Customer Insights: Led the strategy by uncovering gaps, opportunities and customer triggers and barriers using Kantar TGI, GWI & other tools - Data-Driven Marketing: Developed robust consumer personas to understand audience lifestyles, pain points, and media habits through insight tools like Kantar TGI, GWI - Competition & Category Analysis: Identified priority markets and actionable insights through media landscape analysis with syndicated tools - Creative & Strategic Inputs: Conceptualized high-impact marketing ideas that aligned with brand positioning and drove engagement - Brand Strategy & Annual Planning: Worked cross-functionally with planning, buying and creative teams to arrive at long term strategic direction for the AOR clients - Spearheaded successful agency pitches and campaigns (₹150 Cr. topline in 18 months) for diverse clients like Bluestone (D2C), Bombay Shaving Company, Color Bar (Personal Care), myG (Retail), GreenChef (Appliances), Makaibari (FMCG), KLM (Finance), Raksha Pipes (Infrastructure) etc

Brand Marketing Specialist at Shopee, Nov 2021 - May 2022 · 7 mos, Bengaluru, Karnataka, India, IN APP MARKETING: - Improved New User Conversion to 49% via Initiatives like Coins, Vouchers - Optimized the Cost of Acquisition basis usage behavior of tactics OFFLINE & INFLUENCER MARKETING STRATEGY - Brand Communication strategy planning for ATL - Coordinating with internal and external stakeholders like media agencies, production houses and regional teams - Competition and Market Research to understand the landscape and modify the Brand communication to suit the audience

Category Management - Sell Side at Flipkart, May 2021 - Nov 2021 · 7 mos, Bengaluru, Karnataka, India, -Enhance customer experience and product discovery by showcasing the relevant products and offer avenues of cross-selling & up-selling - Ensure catalog richness to help customers make informed decisions by coordinating with the brands and buying team - Understand the customer funnel and make interventions via relevant Offers/promotional constructs as needed to improve conversions - Strong Pricing Control by consistently keeping a Pricing Competitiveness score of 3-5% - 40% growth in Online Market Share of Peripherals Category due to Selection, Pricing and In-stocking initiatives - 95% growth in YOY Sales by identifying and developing key segments (27-inch monitors, Gaming, Projectors)

Assistant Manager- Marketing Communications at TAFE - Tractors and Farm Equipment Limited, Sep 2018 - Apr 2021 · 2 yrs 8 mos, Chennai, Tamil Nadu, India, 1. Brand Perception change campaign for Massey Ferguson brand with Akshay Kumar as celebrity brand ambassador. 2. Launch of the ultra premium range of tractors, Massey Smart Series 3. Launch of MF 5118 in the lower HP segment

Senior account manager at Entertainment Network India Ltd., May 2017 - Aug 2018 · 1 y 3 mo, Ahmedabad

Education

Master of Business Administration (M.B.A.), Marketing, Institute of Management Technology, Ghaziabad

PG Certificate Program in Digital Marketing, Digital Marketing, MICA | The School of Ideas