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Roshni Pulin Naik

Actively Seeking job in Paid / Performance Media

Mumbai

4+ years of work experience

Reach local (Gannett)
- NowPresent

Improved campaign efficiency by identifying performance gaps and applying data-driven optimization strategies. Boosted ROI by refining keyword lists, bid strategies, and targeting based on real-time insights. Resolved low-CTR issues by restructuring campaigns and enhancing ad relevance and Quality Score. Converted analytics into actionable recommendations that guided strategic budget and targeting decisions.
GENPACT
Apr 20251 yr 4 mosPresent

Andheri

Managed end-to-end SEM and paid media campaigns across Google and Yahoo platforms. Executed keyword research, bid optimization, and campaign structuring to improve CTR, conversions, and ROI. Analysed campaign performance using KPIs such as CPC, CTR, and conversion rate. Collaborated with internal teams to deliver timely and optimized campaign execution.
ReachLocal
Sep 20223 yrs 11 mosPresent

Goregaon East

PROPERTYPISTOL.com
Jan 20212 mosFeb 2021

Kandivali West

Position as Associate Sales Manager
CollegeTips.In
May 20201 moMay 2020

Mumbai, Maharashtra, India

Education

St. Francis Institute of Management & Research, Borivali (W)

Pgdm, Marketing

St. Francis Institute of Management & Research, Borivali (W)

20192 yrs2021

Tybaf, Accounting and Finance

Kandivali education society of arts and commerce

20163 yrs2019

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Headline

Actively Seeking job in Paid / Performance Media

About

With a PGDM in Marketing from St. Francis Institute of Management & Research and a Bachelor's degree in Accounting and Finance from Kandivali Education Society, I bring a strong academic foundation complemented by hands-on experience in marketing and digital strategies. My advanced skills in digital marketing were further honed through a Master's program at Hue n Rig Institute, empowering me to effectively navigate today’s digital landscape. Currently serving as an Associate at Genpact and a Campaign Analyst at ReachLocal, I contribute to marketing initiatives and campaign analysis, leveraging my expertise in marketing, digital marketing, and social media marketing. Dedicated to delivering thoughtful and impactful solutions, I aim to drive meaningful business outcomes in a competitive and dynamic environment.

Location

Mumbai

Work experience

Campaign Analyst at Reach local (Gannett), Improved campaign efficiency by identifying performance gaps and applying data-driven optimization strategies. Boosted ROI by refining keyword lists, bid strategies, and targeting based on real-time insights. Resolved low-CTR issues by restructuring campaigns and enhancing ad relevance and Quality Score. Converted analytics into actionable recommendations that guided strategic budget and targeting decisions.

Campaign Associate at GENPACT, Apr 2025 - Present · 1 yr 4 mos, Andheri, Managed end-to-end SEM and paid media campaigns across Google and Yahoo platforms. Executed keyword research, bid optimization, and campaign structuring to improve CTR, conversions, and ROI. Analysed campaign performance using KPIs such as CPC, CTR, and conversion rate. Collaborated with internal teams to deliver timely and optimized campaign execution.

Campaign Analyst at ReachLocal, Sep 2022 - Present · 3 yrs 11 mos, Goregaon East

Associate Sales Manager at PROPERTYPISTOL.com, Jan 2021 - Feb 2021 · 2 mos, Kandivali West, Position as Associate Sales Manager

social media manager nad digital marketing at CollegeTips.In, May 2020 - May 2020 · 1 mo, Mumbai, Maharashtra, India

Education

Pgdm, Marketing, St. Francis Institute of Management & Research, Borivali (W)

Tybaf, Accounting and Finance, Kandivali education society of arts and commerce

Roshni Pulin Naik - Campaign Analyst in Mumbai | Tal