---
title: "Roshni Jaiswal - Associate Vice President Marketing in Bengaluru | Tal"
description: "Meet Roshni Jaiswal, AVP Marketing | Driving Growth & Brand Strategy | B2B & B2C Marketing Expert | Passionate About Digital & Social Media Trends based in Bengaluru. AI stack includes claude code, notebooklm, and notion."
image: "https://tal.club/meet/roshni-jaiswal/share-image"
---

# Roshni Jaiswal on Tal

## Headline

AVP Marketing \| Driving Growth & Brand Strategy \| B2B & B2C Marketing Expert \| Passionate About Digital & Social Media Trends

## About

Marketing Leader \| Brand Strategist \| Growth Hacker With 9\+ years of experience, I’ve transformed 85\+ brands globally—spanning India, Canada, the US, UAE, UK, and Germany—by crafting high\-impact marketing strategies that drive brand growth and revenue\. Expertise ✅ Social Media Growth & Virality ✅ 360° Digital & Performance Marketing ✅ B2B, B2C & D2C Growth Strategies ✅ Brand Storytelling & Strategic Partnerships ✅ Data\-Driven Growth & Consumer Insights 💼 Current Role I lead Marketing at Janitri as an Associate Vice President \(AVP\), driving B2B & B2C demand generation through full\-funnel marketing strategies that convert awareness into revenue\. What Sets Me Apart? I don’t just market—I build brands that resonate\. By blending creativity, data, and consumer insights, I create campaigns that don’t just go viral but drive real business impact\. 🏆 Achievements & Recognition ✔️ Designed & led award\-winning marketing campaigns ✔️ Scaled brands from 0 to 10X growth through strategic storytelling ✔️ Worked across D2C, Healthcare, Fashion, Tech, and FMCG ✔️ Built strong influencer collaborations & brand partnerships Let’s Connect\! I thrive on pushing marketing boundaries and turning bold ideas into brand movements\. If you're looking for marketing that doesn’t just speak but sells, let’s chat\!

## Location

Bengaluru

## AI stack

claude code

notebooklm

notion

claudecode

Kling AI

Suno

## Work experience

Associate Vice President Marketing at Janitri, May 2023 \- Present · 3 yrs 5 mos, Bangalore, At Janitri, I lead 360° marketing strategies that drive both B2B & B2C growth in the health\-tech sector —bridging the gap between cutting\-edge innovation and real\-world adoption\. Key Achievements & Impact: ✔️ Scaled revenue from 0 to lakhs per month in just 30 days through a high\-performance marketing strategy ✔️ Generated 500\+ hot leads per month using a multi\-channel demand generation approach ✔️ Built & executed full\-funnel marketing strategies to drive conversions & market penetration ✔️ Launched & positioned new product categories, driving rapid adoption in the healthcare space ✔️ Developed & optimized LinkedIn, Meta & Google campaigns to increase brand awareness & engagement ✔️ Integrated data\-driven decision\-making to improve campaign performance and ROI ✔️ Strengthened sales\-marketing alignment to enhance lead quality and conversion rates ✔️ D2C & B2B Market Places Marketing\! How I Make a Difference: 📌 B2B Growth: Leveraged digital marketing, influencer partnerships & thought leadership to scale brand awareness & sales 📌 B2C Expansion: Created compelling storytelling, educational campaigns, Market place marketing & engaging content to build trust & adoption 📌 Brand Storytelling: Established Janitri as a trusted leader in maternal healthcare through strategic messaging & PR With a passion for marketing that matters, I’m proud to be part of a company that's revolutionizing healthcare through technology & innovation\.

Senior Manager \- Marketing at Ankercloud GmbH, May 2022 \- Jan 2023 · 9 mos, Bengaluru, Karnataka, India

Social Media Manager at Folks Digital, May 2021 \- May 2022 · 1 yr 1 mo, Canada

Social Media Marketing Manager at DViO Digital, Aug 2018 \- Jun 2021 · 2 yrs 11 mos, Pune, Maharashtra, India

social marketing executive at I Knowledge Factory \(IKF\), Feb 2017 \- Aug 2018 · 1 yr 7 mos, India, I Knowledge Factory Social Media Executive • Possessing a creative mind for conceptualizing Social Media engagements with a strong understanding of marketing principles\. • Developing marketing strategies for clients across platforms like Facebook, Twitter, Instagram etc\. • Raising visibility and increasing customer engagement for various brands through visually appealing and content driven campaigns\. • Regularly conducting audits and analysis of Social Media activity and their outcomes for client review\. • Tracking and appealing to Social Media Influencers for driving traffic and relevant engagement for clients\. • Monitoring and reporting the social media activity of competitors, to gain insights and for creating better strategies for clients\.

## Education

PG, Public Relations, Advertising, and Applied Communication, MIT World Peace University

hons in mass communication, Mass Communication/Media Studies, Guru Ghasidas University

[View the original profile](https://tal.club/meet/roshni-jaiswal)

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