Headline

AVP Marketing | Driving Growth & Brand Strategy | B2B & B2C Marketing Expert | Passionate About Digital & Social Media Trends

About

Marketing Leader | Brand Strategist | Growth Hacker With 9+ years of experience, I’ve transformed 85+ brands globally—spanning India, Canada, the US, UAE, UK, and Germany—by crafting high-impact marketing strategies that drive brand growth and revenue. Expertise ✅ Social Media Growth & Virality ✅ 360° Digital & Performance Marketing ✅ B2B, B2C & D2C Growth Strategies ✅ Brand Storytelling & Strategic Partnerships ✅ Data-Driven Growth & Consumer Insights 💼 Current Role I lead Marketing at Janitri as an Associate Vice President (AVP), driving B2B & B2C demand generation through full-funnel marketing strategies that convert awareness into revenue. What Sets Me Apart? I don’t just market—I build brands that resonate. By blending creativity, data, and consumer insights, I create campaigns that don’t just go viral but drive real business impact. 🏆 Achievements & Recognition ✔️ Designed & led award-winning marketing campaigns ✔️ Scaled brands from 0 to 10X growth through strategic storytelling ✔️ Worked across D2C, Healthcare, Fashion, Tech, and FMCG ✔️ Built strong influencer collaborations & brand partnerships Let’s Connect! I thrive on pushing marketing boundaries and turning bold ideas into brand movements. If you're looking for marketing that doesn’t just speak but sells, let’s chat!

Location

Bengaluru

AI stack

claude code

notebooklm

notion

claudecode

Kling AI

Suno

Work experience

Associate Vice President Marketing at Janitri, May 2023 - Present · 3 yrs 5 mos, Bangalore, At Janitri, I lead 360° marketing strategies that drive both B2B & B2C growth in the health-tech sector —bridging the gap between cutting-edge innovation and real-world adoption. Key Achievements & Impact: ✔️ Scaled revenue from 0 to lakhs per month in just 30 days through a high-performance marketing strategy ✔️ Generated 500+ hot leads per month using a multi-channel demand generation approach ✔️ Built & executed full-funnel marketing strategies to drive conversions & market penetration ✔️ Launched & positioned new product categories, driving rapid adoption in the healthcare space ✔️ Developed & optimized LinkedIn, Meta & Google campaigns to increase brand awareness & engagement ✔️ Integrated data-driven decision-making to improve campaign performance and ROI ✔️ Strengthened sales-marketing alignment to enhance lead quality and conversion rates ✔️ D2C & B2B Market Places Marketing! How I Make a Difference: 📌 B2B Growth: Leveraged digital marketing, influencer partnerships & thought leadership to scale brand awareness & sales 📌 B2C Expansion: Created compelling storytelling, educational campaigns, Market place marketing & engaging content to build trust & adoption 📌 Brand Storytelling: Established Janitri as a trusted leader in maternal healthcare through strategic messaging & PR With a passion for marketing that matters, I’m proud to be part of a company that's revolutionizing healthcare through technology & innovation.

Senior Manager - Marketing at Ankercloud GmbH, May 2022 - Jan 2023 · 9 mos, Bengaluru, Karnataka, India

Social Media Manager at Folks Digital, May 2021 - May 2022 · 1 yr 1 mo, Canada

Social Media Marketing Manager at DViO Digital, Aug 2018 - Jun 2021 · 2 yrs 11 mos, Pune, Maharashtra, India

social marketing executive at I Knowledge Factory (IKF), Feb 2017 - Aug 2018 · 1 yr 7 mos, India, I Knowledge Factory Social Media Executive • Possessing a creative mind for conceptualizing Social Media engagements with a strong understanding of marketing principles. • Developing marketing strategies for clients across platforms like Facebook, Twitter, Instagram etc. • Raising visibility and increasing customer engagement for various brands through visually appealing and content driven campaigns. • Regularly conducting audits and analysis of Social Media activity and their outcomes for client review. • Tracking and appealing to Social Media Influencers for driving traffic and relevant engagement for clients. • Monitoring and reporting the social media activity of competitors, to gain insights and for creating better strategies for clients.

Education

PG, Public Relations, Advertising, and Applied Communication, MIT World Peace University

hons in mass communication, Mass Communication/Media Studies, Guru Ghasidas University