Roshan jha
AM - SEO | E-commerce Optimization, Organic Search | AEO, GEO, Technical SEO & Content Strategy
New Delhi
7+ years of work experience
Oct 20223 yrs 9 mosPresent
Gurugram
Group Bayport is the umbrella organization for Bannerbuzz.com and Covers&all.com, world's top company in custom banners and covers. Profitably generating more than $130 million ARR. Headquartered in the USA.
As a Sr. SEO Associate at Group Bayport, I am responsible for developing and executing comprehensive SEO strategies for a diverse portfolio of e-commerce brands, including BannerBuzz.com, BestofSigns.com, Neonearth.com, and TarpsandAll.com. My role involves driving organic growth, improving search engine rankings, and optimizing the overall online presence of these brands through data-driven strategies.
Conducting thorough keyword research to identify valuable opportunities and optimize
website content accordingly.
Developing and implement on-page and SEO strategies to improve search engine rankings.
Performing technical SEO audits to identify and resolve website issues affecting performance.
Monitor and analyze website performance using SEO tools(Ahrefs, Screaming frog, Semrush) and Google Analytics & Google Search console to identify areas for improvement.
Optimize website structure, navigation, and internal linking for enhanced user experience and
search engine crawlability.
Collaborate with content team to develop and optimize engaging and SEO-friendly content, including blog posts, articles, and landing pages, Product Description.
Stay up-to-date with the latest trends and changes in SEO and search engine algorithms to
ensure compliance and adapt strategies accordingly.
Conduct competitor analysis to identify opportunities and benchmark our performance
against industry leaders.
Track and report on key SEO metrics, such as organic traffic, rankings, conversion rates, and ROI.
Collaborate with web developers to implement technical SEO recommendations and ensure
website optimization.
Sep 20211 yr 2 mosOct 2022
Delhi, India
Managed website ranking strategies to enhance organic visibility and drive traffic.
Created and maintained a comprehensive SEO reporting system to track performance metrics and insights.
Collaborated with cross-functional teams to implement SEO-impacting site changes effectively.
Planned and executed new SEO initiatives for both B2C and B2B markets.
Conducted in-depth keyword research and optimization strategies for B2C and B2B SEO.
Provided technical support for website issues, ensuring seamless user experience and search engine compliance.
Utilized Google Analytics to generate performance reports and identify areas for improvement.
Monitored competitor activities to stay ahead of industry trends and SEO strategies.
Managed Google My Business (GMB) listings, including optimization and regular updates to enhance local search visibility.
Feb 20201 yr 7 mosAug 2021
Noida, Uttar Pradesh, India
Developed and executed SEO strategies to enhance organic visibility for FMCG products, driving targeted traffic and boosting online sales.
Conducted keyword research, competitor analysis, and content optimization tailored to consumer trends in the fast-moving goods industry.
Collaborated with content, marketing, and e-commerce teams to align SEO initiatives with product launches, promotions, and seasonal campaigns.
Monitored website performance using tools like Google Analytics, Search Console, and SEMrush, identifying areas for technical and on-page improvements.
Analyzed data to report on key metrics, showcasing growth in organic traffic, keyword rankings, and conversion rates.
Stayed updated on search engine algorithm changes and emerging trends in digital marketing to ensure continuous optimization.
Oct 20181 yr 4 mosJan 2020
Delhi, India
Keyword Research: Conduct thorough keyword research to identify high-impact opportunities and ensure content is optimized for search engines.
On-Page Optimization: Optimize website content, meta tags, headers, URLs, and other on-page elements to improve search engine rankings.
Content Development: Collaborate with the content team to produce high-quality, SEO-friendly content that drives traffic and engagement. When performing beauty services, I focus on communicating with my clients to ensure I understand their needs and expectations. I strive to create a comfortable and relaxing environment so that clients feel happy and relaxed
Roshan’s AI Stack
Education
Bachelor's degree, B.Ed (Bachelor of education)
Chaudhary Charan Singh University, Meerut
Bachelor's degree, Bachelor of Commerce
Delhi University
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