Headline

Business Analytics | Business growth| Meesho | Ex ZS Associates

About

Data & Business Analyst with ~4 years of experience solving growth, fraud, and marketing problems through large-scale analytics across e-commerce and pharma domains. Built and productionized ranking, risk-scoring, anomaly detection, and A/B experimentation solutions on 50M+ daily records using SQL, Python, and distributed data systems (S3, Glue, Hadoop), driving measurable lifts in conversion, inflow, and fraud reduction. Strong cross-functional partner who designs experiments, translates ambiguous business problems into scalable data products, and delivers actionable insights for product, business, and leadership teams.

Location

Pune Division

AI stack

claude code

claude

codex

cursor

notebooklm

Work experience

senior buisness analyst at Meesho, Jul 2026 - Present · 3 mos, Bengaluru · Hybrid

Buisness Analyst II at Meesho, Nov 2024 - Jul 2026 · 1 yr 9 mos, Bengaluru · Hybrid, Developed a solution for ranking problems, resulting in a 30% increase in views for new seller listings in the first month itself. Conducted A/B testing on ad campaigns, providing actionable insights that optimized conversion rates & engagement. Led early fraud detection analyses on orders data (50M/day+ records), identifying high-risk behavioral signals to proactively prevent fraud orders and claims. Designed and productionized a scalable risk-scoring model to automatically block products exceeding risk thresholds (WFR) across price buckets, reducing fraudulent exposure and claims (8% FP rate, 0.6% NMV impact) Implemented transaction monitoring and anomaly detection and rule engines at transaction level to detect suspicious delivery path. Applied LLMs to re-architect returns classification logic, improving attribution accuracy by 20% which helped categories take better decisions Created dashboards to track key metrics and implemented data-driven seller selection processes, achieving a 10% increase in platform inflow and identifying gaps in assortment through extensive search feed analysis.

Business technology solution associate at ZS, Aug 2022 - Sep 2024 · 2 yrs 2 mos, - Collaborated with cross-functional teams to conceptualize, create, and implement solutions for over 20 business use cases within timelines, demonstrating adept project management and problem-solving skills. - Contributed to a notable 15% sales increase for a Billion-Dollar Drug through the implementation of targeted strategies and impactful initiatives. - Demonstrating proficiency in client management and fostering effective collaboration across teams, resulting in a 30% decrease in workload and time by implementing agile process improvements. - Product owner for orchestration engine ZS tool for our team.

Business technology solution associate intern at ZS, Mar 2022 - Aug 2022 · 6 mos, Pune, Maharashtra, India, - Leveraged big data sets to uncover valuable insights, empowering client teams to optimize sales and marketing strategies effectively. - skilled in leveraging Amazon S3 and Hadoop for large-scale data management

Education

Bachelor of Engineering - BE, Engineering, Pune Institute of Computer Technology