Headline

Sr. Experience Designer/Design System | Ex Verizon | Ex PhonePe

About

At the forefront of PhonePe's product/design system design, my journey has been marked by a keen focus on creating coherent user experiences. Our team's efforts have culminated in a comprehensive design system that elevates ease of use and brand consistency across the platform. By pioneering a global component library, we've enabled scalable design solutions that resonate with users worldwide. In parallel, my freelance endeavors complement my role, allowing me to dive deeper into UI/UX innovation and Figma's advanced capabilities. This synergy of roles strengthens my commitment to intuitive design and empowers me to deliver solutions that not only meet but exceed user expectations. The goal is always to craft experiences that are not just functional but also delightful, propelling the product to new heights of user engagement. As a seasoned Design Systems Architect, I specialize in creating scalable, efficient, and user-centric design systems that bridge the gap between design and development. My expertise lies in developing cohesive UI/UX frameworks that enhance user experience and streamline design processes across organisations.

Location

Pune

Work experience

Senior Design System Designer at Granicus, Jun 2025 - Present · 1 yr 3 mos, Remote, At Granicus, I spearheaded the design system's evolution, focusing on elevating our visual language and fostering cross-functional collaboration. By building a strategic roadmap, I identified key milestones and refined processes to ensure the design system's maturity. My role involved mentoring team members and enhancing our design culture through iterative feedback and collaboration.

Senior User Experience Designer at Verizon, Sep 2024 - Jul 2025 · 11 mos, Hybrid, - Working independently with some guidance to identify and solve larger, more open-ended problems and help plan overall approach. - Judging solution quality and context appropriateness. - Playing a role in evolving the design system by proposing updates and participating in feedback opportunities. - Actively exploring user context, and engaging in targeted user centric activities. - Participating in user insight gathering activities. Participating in analysis of observations to develop insights. Designing solutions that leverage user insights. - Understanding motivations and drivers of partners and stakeholders to effectively design solutions within Verizon's business context and revenue model. - Identifying project needs and engaging stakeholders in conversation to fully understand needs. - Presenting work and engaging in constructive dialogue with stakeholders to understand the context of requirements and ensuring strong design rationale. - Persuasively presenting overall design solutions and rationale to Business partners and key stakeholders. - Consistently providing discipline mentorship in areas of expertise. - Playing a lead role in mentoring new team members, with a focus on craft and process.

Senior Product Designer at PhonePe, Feb 2022 - Aug 2024 · 2 yrs 7 mos, Bengaluru, Karnataka, India, As a Senior Design System Designer, I have a proven track record of driving consistency, efficiency, & innovation in design.My experience encompasses a broad range of responsibilities & achievements, which I leverage to create scalable, user-centric design solutions. I specialise in icon auditing to address inconsistencies, offering solutions such as icon libraries, CDN links,& standardised naming conventions.My comprehensive audit of the PhonePe app involved analysing inconsistencies, identifying issues, & providing research-backed solutions to enhance the user experience. I have developed & maintained an extensive library of design assets, ensuring easy access and reuse for the team.My expertise in building a global component library with Figma capabilities focuses on configurable & property architecture, enhancing design flexibility & coherence. Collaboration with stakeholders is a cornerstone of my approach, as I work closely with them to define product vision and strategy.This alignment ensures that the design team operates from first principles, such as defining design language values with chosen brand colors, icons, & typefaces. I have made significant decisions that have positively impacted product performance. Designing the PhonePe design system from scratch led to an 80% boost in the work efficiency of engineers. Stabilising the design system for the stocks team (Share.Market) involved understanding stakeholder requirements & implementing a standard process for scalability. I also tokenised the design system for different themes using Figma Variables, aligning processes with developers to ensure standardisation & stability. I excel in collaborative environments, working seamlessly with developers to implement features & achieve project goals.

Professional Freelancer at Freelance, Jul 2019 - Jan 2022 · 2 yrs 7 mos, India, Creative UI/UX Designer and Developer with 8 years of industry experience, approachable user experience frameworks for all kind of products. Skilled at diverging from UX norms without alienating users. Ceaselessly focused on user-centric design decisions.

Project Control Engineer at Atlas Copco Compressor Technique - India, Jul 2015 - Sep 2019 · 4 yrs 3 mos, Pune/Pimpri-Chinchwad Area

Design Engineer at Atlas Copco Compressor Technique - India, Jun 2015 - Nov 2019 · 4 yrs 6 mos

Intern at Atlas Copco Compressor Technique - India, Jan 2015 - Sep 2019 · 4 yrs 9 mos, Greater Vadodara Area, Currently working on development of process control system for Turbo-expander using Allen Bradley (RSLogix5000)

Education

Bachelor of Engineering - BE, Instrumentation Technology/Technician, Mksss Cummins College of Engineering for Women

Master's Degree, Mechatronics, Robotics, and Automation Engineering, Vellore Institute of Technology