Headline

Marketing, Ivy homes

About

Do. Learn.

Location

Bengaluru

AI stack

claude

openai

ChatGPT

ChatGPT Images

Work experience

Head of Marketing at Ivy homes, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India

Senior Director - Communications Planning at Mindshare India, Nov 2023 - Aug 2025 · 1 yr 10 mos, Mumbai, Maharashtra, India

Director - Communications Planning at Mindshare India, Nov 2021 - Dec 2023 · 2 yrs 2 mos, Mumbai, Maharashtra, India

Assistant Manager, Marketing - Digital Ventures at Viacom18 Media Private Limited, Apr 2021 - Nov 2021 · 8 mos, Mumbai, Maharashtra, India

Brand Strategy Associate at Leo Burnett Orchard, May 2019 - Mar 2021 · 1 yr 11 mos, Mumbai, Maharashtra, India, Key Clients: Voot, Voot Select, Reliance Fresh, Bajaj Allianz Life Insurance, Yes Bank, Emami Healthy & Tasty Oils, The Rummy Federation, PayNearby - Conducted Ethnographic Research on SEC A & B Gen Z, Millennials, Homemakers; Sec C & D Men - Conducted Brand Purpose Exercise for and launched Voot Select, Colors Telugu, PayNearby and HipHop Hair Removal Cream - Positioned and launched multiple Voot, Voot Select original shows; Yes Bank, Bajaj Allianz & PayNearby products and services - Conceptualized Bigg Boss 13’s #AsliFan Campaign for Voot which resulted in 1.5 Billion+ season views and became an integral part of brand Voot - Won 3 business pitches within the first six months of joining the organization - Studied and Mapped Behavioural shifts w.r.t. Revised Gender Roles & Family Dynamics, Purchase Behaviour, Digital Literacy, Spending/Saving Habits, Health & Hygiene Practices, Content Creation, etc. during the various phases of the COVID-19 pandemic (March to June)

Product Development Intern at Future Group India, Apr 2018 - May 2018 · 2 mos, Mumbai Area, India, - Conducted qualitative research to analyse behaviours and attitudes of SEC C & D consumers towards the categories of Hair Oil, Soaps and Talcum Powder for New Product Development and Marketing Mix Design for the said categories - Generated insights and informed product development based on their perceptions, consumption habits and patters, sensorial expectations, brand loyalty, ingredients preference, etc. Ideated for New Product Development, Marketing and Communication mix for the mentioned categories - Additionally, worked on a pitch for Republic TV and conducted NPD sensory tests for Future Consumer Ltd.

Education

PGDM, Communications, MICA | The School of Ideas

Bachelors in Mass Media, Advertising, K J Somaiya College of Arts & commerce