---
title: "Rohith Paul - Product Design Lead in Bengaluru | Tal"
description: "Meet Rohith Paul, Product Design Lead @ BLive | Building software where sustainability pays for itself | Now building AI for elder care with GrowthX | Ex Ecolab based in Bengaluru. AI stack includes claude code, claude, and codex."
image: "https://tal.club/meet/rohith-paul/share-image"
---

# Rohith Paul on Tal

## Headline

Product Design Lead @ BLive \| Building software where sustainability pays for itself \| Now building AI for elder care with GrowthX \| Ex Ecolab

## About

I design software where sustainability pays for itself\. At BLive, I lead product design for the tools that run electric fleets and the ESG reporting that proves their impact\. I work close to engineering: PRDs, design systems, research, and React when a prototype has to be real\. I'm building Saathi in public with GrowthX, an AI that helps older adults spot and stop scam calls before they pay\. I started after scammers put my grandfather under "digital arrest" and took ₹50 lakh\. Follow along for the build notes\. Previously Fountane, Ecolab, and Vine and Grove\. HCI @ RIT\. BLive is hiring a product designer\. DM me if that's you\.

## Location

Bengaluru

## AI stack

claude code

claude

codex

gemini

hermes agent

hermesagent

## Work experience

Product Design Lead at BLive, Aug 2025 \- Present · 1 yr 4 mos, Bengaluru, Karnataka, India, I’m on a mission to craft powerful, intuitive SaaS products that redefine the future of mobility and sustainability\. From EV charging networks to ESG intelligence platforms and fleet management systems, I design experiences that merge technology, data, and purpose\. My focus is on turning complex systems into elegant, human\-centered solutions that empower businesses to operate smarter and greener\. By blending AI, telematics, and thoughtful design, I’m helping accelerate the India’s transition to sustainable mobility\.

User Experience Lead at Craft My Plate, May 2025 \- Aug 2025 · 4 mos, Hyderabad, Telangana, India

Senior UX Designer at Fountane Inc\., Feb 2024 \- Apr 2025 · 1 yr 3 mos, United States, \- Leading in shaping the overall UX strategy and project vision\. \- Providing mentorship and guidance to junior designers, interns, or team members\.

UX Designer at Fountane Inc\., Oct 2023 \- Feb 2024 · 5 mos, New York, United States, Playing a key role in the development and improvement of several B2B products including a PMS system, ensuring a user\-centric approach that aligned with business goals\.

UX Designer at Ecolab, May 2022 \- Dec 2022 · 8 mos, New York, United States, \- I was assigned to an early\-stage UX team and was primarily responsible for establishing the team's process, structure, and culture in addition to the typical delivery work expected of a UX Designer\. \- Our team helped to identify a variety of process improvements \(or processes missing entirely\) that have greatly improved the efficiency of the team and its ability to service the product and development teams who needed it\. As the team was still growing, we were also responsible for conducting interviews and providing feedback for new team members including a Sr\. UX Manager\. \- Additionally, I was responsible for handling requests from external teams from start to finish\. Some examples include gathering requirements, conducting UX research, creating low and high\-fidelity designs and prototypes, validating that user and business needs were met, and delivering any of the artifacts that I produced\. \- We also conducted a 2\-day design sprint with a wide range of attendees including everyone from the app's users to the directors of engineering, product, and support\.

CIO and User Experience Designer at Vine and Grove, Dec 2020 \- Apr 2024 · 3 yrs 5 mos, Remote, \- Conducted comprehensive market research to identify and understand customer needs and preferences to align the product with the company's vision\. \- Designed all of the branding, user experience, and visual designs and collaborated with engineers to code the front end for our landing page, web app, and Urbangenics \(our mobile app\)\. I also led user research for the same

## Education

Master of Science, Human Computer Interaction, Rochester Institute of Technology

Bachelor of Technology \- B Tech, Electronics and Computer Engineering, Vellore Institute of Technology

[View the original profile](https://tal.club/meet/rohith-paul)

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