Rohith BN profile photo 1 on Tal

Rohith BN

Area Sales Manager

Mysuru

11+ years of work experience

Astral Limited
Sep 202511 mosPresent

Mysuru

Lead a team of 9 Sales Officers across a 6-district territory, managing daily activity planning and performance reviews to ensure consistent target achievement. Deliver Rs. 1.3-1.5 Crore in monthly revenue through strategic territory coverage and secondary sales execution. Onboard new distributors and integrate them into the B2B channel network, driving market share expansion and incremental revenue growth. Appointed a 1 Crore Club Dealer in the Decorative Paints segment, significantly expanding key account coverage. Identify and close market gaps through targeted service strategies, enabling consistent achievement of secondary sales targets across all districts. Conduct structured joint market visits with Sales Officers to assess competitive dynamics and refine go-to-market strategies. Spearhead team-building and on-field coaching programs, cultivating a motivated, high-performance sales culture focused on sustained target delivery.
PRAN Beverages (India) Private Limited
Feb 20196 yrs 7 mosAug 2025

Mysore

Managed a team of 3 Sales Officers and 12 Sales Representatives across a multi-district territory (9 districts), driving daily performance oversight and consistent monthly target achievement. Managed Rs. 1-1.2 Crore in monthly revenue across Mysore, Mandya, Ramanagar, Chamarajanagar, Kodagu, Hassan, Chikamagalur, Dakshina Kannada, and Udupi districts. Organized daily gate meetings to align team objectives, track KPIs, and ensure focused execution of area-level sales and distribution plans. Spearheaded retailer onboarding drives to broaden the active outlet base, accelerate secondary sales, and deepen channel penetration. Identified market gaps and executed targeted service strategies to capture under-served opportunities and grow B2B channel revenue. Delivered structured on-field training programs to improve individual Sales Representative capability, beat productivity, and overall team output. Conducted regular market visits to assess executive performance, gather competitive intelligence, and proactively course-correct territory strategies. Managed end-to-end claim processing and distributor settlements, ensuring accurate MIS reporting and timely budget reconciliation.
VARUN BEVERAGES LIMITED
Dec 20144 yrs 2 mosJan 2019

Mysore

Managed Rs. 85-90 Lakh in monthly revenue covering Mysuru through effective channel sales management. Managed a network of 2 distributors (DBs) to build a reliable last-mile distribution network and maximize retail reach. Drove retail outlet enrollment across the territory, maintained optimal warehouse stock levels, and prepared accurate daily, weekly, and monthly MIS sales reports. Achieved category-wise volume and value targets consistently; generated accurate quarterly claims reports for distributor settlements and trade scheme reconciliation. Supervised and coached field sales representatives; planned and executed beat-wise market visits to optimize field force productivity and outlet coverage. Executed trade marketing activations and visibility drives at the outlet level, supporting brand push and driving secondary sales growth across the territory.

Education

Master of commerce, Commerce

KSOU

20142 yrs2016
University of Mysore

Bachelor of Commerce - BCom, Business/Commerce, General

University of Mysore

20113 yrs2014

Join Rohith and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Rohith BN on Tal

Headline

Area Sales Manager

About

Results-oriented Area Sales Manager with 11.5 years of progressive experience in B2B sales, channel sales, and distribution management across FMCG and Building Materials industries. Skilled in managing large multi-district territories, leading field sales teams of 6-15 members, and driving monthly revenue of Rs. 85 Lakh to Rs. 1.5 Crore. Proven expertise in distributor and retailer network expansion, key account management, and KPI-driven performance management, with 108% target achievement in FY 2024-25 and 122% in FY 2025-26. Looking for senior Area Sales Manager / Regional Sales Manager roles in FMCG, Building Materials, or related B2B sectors.

Location

Mysuru

Work experience

Area Sales Manager at Astral Limited, Sep 2025 - Present · 11 mos, Mysuru, Lead a team of 9 Sales Officers across a 6-district territory, managing daily activity planning and performance reviews to ensure consistent target achievement. Deliver Rs. 1.3-1.5 Crore in monthly revenue through strategic territory coverage and secondary sales execution. Onboard new distributors and integrate them into the B2B channel network, driving market share expansion and incremental revenue growth. Appointed a 1 Crore Club Dealer in the Decorative Paints segment, significantly expanding key account coverage. Identify and close market gaps through targeted service strategies, enabling consistent achievement of secondary sales targets across all districts. Conduct structured joint market visits with Sales Officers to assess competitive dynamics and refine go-to-market strategies. Spearhead team-building and on-field coaching programs, cultivating a motivated, high-performance sales culture focused on sustained target delivery.

Area Sales Manager at PRAN Beverages (India) Private Limited, Feb 2019 - Aug 2025 · 6 yrs 7 mos, Mysore, Managed a team of 3 Sales Officers and 12 Sales Representatives across a multi-district territory (9 districts), driving daily performance oversight and consistent monthly target achievement. Managed Rs. 1-1.2 Crore in monthly revenue across Mysore, Mandya, Ramanagar, Chamarajanagar, Kodagu, Hassan, Chikamagalur, Dakshina Kannada, and Udupi districts. Organized daily gate meetings to align team objectives, track KPIs, and ensure focused execution of area-level sales and distribution plans. Spearheaded retailer onboarding drives to broaden the active outlet base, accelerate secondary sales, and deepen channel penetration. Identified market gaps and executed targeted service strategies to capture under-served opportunities and grow B2B channel revenue. Delivered structured on-field training programs to improve individual Sales Representative capability, beat productivity, and overall team output. Conducted regular market visits to assess executive performance, gather competitive intelligence, and proactively course-correct territory strategies. Managed end-to-end claim processing and distributor settlements, ensuring accurate MIS reporting and timely budget reconciliation.

Sales Officer at VARUN BEVERAGES LIMITED, Dec 2014 - Jan 2019 · 4 yrs 2 mos, Mysore, Managed Rs. 85-90 Lakh in monthly revenue covering Mysuru through effective channel sales management. Managed a network of 2 distributors (DBs) to build a reliable last-mile distribution network and maximize retail reach. Drove retail outlet enrollment across the territory, maintained optimal warehouse stock levels, and prepared accurate daily, weekly, and monthly MIS sales reports. Achieved category-wise volume and value targets consistently; generated accurate quarterly claims reports for distributor settlements and trade scheme reconciliation. Supervised and coached field sales representatives; planned and executed beat-wise market visits to optimize field force productivity and outlet coverage. Executed trade marketing activations and visibility drives at the outlet level, supporting brand push and driving secondary sales growth across the territory.

Education

Master of commerce, Commerce, KSOU

Bachelor of Commerce - BCom, Business/Commerce, General, University of Mysore