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Rohit Tirkey

Product Marketing | Positioning, Messaging & Strategic GTM | B2B SaaS

Bengaluru

13+ years of work experience

Self-Employed
Jan 20268 mosPresent

Bengaluru, Karnataka, India

Helping build/ shape products & GTM strategy
Whatfix
Apr 20223 yrs 10 mosJan 2026

Bengaluru, Karnataka, India

Led cross-functional revenue initiatives focused on scaling Whatfix’s aggregate global revenue. I identified growth levers across the entire platform and built strategies to maximize expansion revenue and long-term customer retention. Owned the Whatfix Mobile GTM strategy post-acquisition, building the business unit from a concept into a core pillar that generated $X Mn ARR. I directed all product launches and integrated marketing campaigns, successfully penetrating both SMB and Enterprise segments. Led the strategic repositioning of the Whatfix brand to focus on "AI-Powered Digital Adoption." This included the conceptualization and launch of ScreenSense (foundational AI), ensuring the value proposition remained competitive during a major industry shift toward AI. Built a formal competitive intelligence program and revamped the sales narrative for the global sales team. By creating high-proximity battlecards and persona-based playbooks, we significantly reduced deal friction and increased win rates against primary competitors. Influenced the product roadmap by serving as the primary link between market demand and engineering. I championed the development of critical features, such as support for the Flutter Framework, which directly opened up previously inaccessible market segments. Managed analyst relations for the Mobile DAP category, securing leadership positions in reports from firms like Gartner. This work validated the product strategy and provided the sales team with high-authority third-party social proof.
Leap
May 20193 yrsApr 2022

Greater Bengaluru Area

Defined and evangelized the "Assistive UI" category, positioning Leap as the world’s first platform in this space. This category-led approach was central to building the brand authority that eventually led to our acquisition by Whatfix. Built the foundational marketing organization from scratch, which included hiring the first marketing team and setting up the entire technology stack for lead generation and data tracking. Designed the early-stage GTM engine that moved the company from zero to consistent enterprise pipeline. I personally led the first set of product launches and outbound campaigns that secured our initial high-value customers. Architected the narrative for investor and board relations, playing a key role in communicating the platform's market value during the acquisition process. Established the content and PR strategy that secured consistent features in major tech publications and international industry awards, giving a 0-1 startup the footprint of an established market player.
DoSelect
May 20144 yrs 7 mosNov 2018

Greater Bengaluru Area

Built and led the marketing organization from the ground up, managing a team focused on creating a predictable demand engine for our technical assessment platform. I was responsible for all hiring, budget allocation, and setting the strategic direction for the brand. Defined the go-to-market strategy that positioned Doselect as a leader in skill-based hiring. I shifted our marketing focus from "features" to "outcomes," helping HR leaders move away from traditional resume screening toward automated, high-integrity technical evaluations. Established a scalable lead generation framework that combined content-led marketing with industry partnerships. This created a steady stream of inbound demand and helped us capture a significant share of the technical hiring market in India. Directly influenced product-market fit by acting as the bridge between our customers and the engineering team. I translated recruiter pain points and market gaps into a product roadmap that addressed real-world hiring challenges. Oversaw corporate governance and fundraising efforts, successfully securing capital from top-tier VCs and Angel investors while serving as an active member of the Board of Directors.
CampusHash
Dec 20121 yr 6 mosMay 2014

Bengaluru, Karnataka, India

During my time as a Co-Founder at CampusHash, I played a pivotal role in acquiring new deals and managing day-to-day operations. Working alongside my co-founder, we successfully delivered training and workshops on emerging technologies to educational institutions and developer communities in India.

Rohit’s AI Stack

codex
codex
cursor
cursor
claudecode
claudecode

Education

National Institute of Technology Jamshedpur

Bachelor of Technology (B.Tech.)Hons., Computer Science

National Institute of Technology Jamshedpur

20104 yrs2014

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Headline

Product Marketing | Positioning, Messaging & Strategic GTM | B2B SaaS

About

Entrepreneurial Marketing Leader with 10+ years of expertise architecting high-impact GTM strategies and scaling complex business units. Proven track record of evolving from high-stakes 0-to-1 product ownership (scaling Whatfix Mobile to $X Mn ARR) to leading cross-functional initiatives aimed at accelerating aggregate enterprise revenue. Expert at translating foundational AI technology into market-dominant narratives and building scalable GTM systems that align global sales, product, and engineering teams. GTM Strategy & Orchestration | Portfolio Revenue Scaling | AI/SaaS Positioning | Sales Enablement & Intel | Category Creation | Product Roadmap Influence | Analyst & Media Relations

Location

Bengaluru

AI stack

codex

cursor

claudecode

Work experience

Product Marketing Consultant at Self-Employed, Jan 2026 - Present · 8 mos, Bengaluru, Karnataka, India, Helping build/ shape products & GTM strategy

Product Marketing at Whatfix, Apr 2022 - Jan 2026 · 3 yrs 10 mos, Bengaluru, Karnataka, India, Led cross-functional revenue initiatives focused on scaling Whatfix’s aggregate global revenue. I identified growth levers across the entire platform and built strategies to maximize expansion revenue and long-term customer retention. Owned the Whatfix Mobile GTM strategy post-acquisition, building the business unit from a concept into a core pillar that generated $X Mn ARR. I directed all product launches and integrated marketing campaigns, successfully penetrating both SMB and Enterprise segments. Led the strategic repositioning of the Whatfix brand to focus on "AI-Powered Digital Adoption." This included the conceptualization and launch of ScreenSense (foundational AI), ensuring the value proposition remained competitive during a major industry shift toward AI. Built a formal competitive intelligence program and revamped the sales narrative for the global sales team. By creating high-proximity battlecards and persona-based playbooks, we significantly reduced deal friction and increased win rates against primary competitors. Influenced the product roadmap by serving as the primary link between market demand and engineering. I championed the development of critical features, such as support for the Flutter Framework, which directly opened up previously inaccessible market segments. Managed analyst relations for the Mobile DAP category, securing leadership positions in reports from firms like Gartner. This work validated the product strategy and provided the sales team with high-authority third-party social proof.

Head Of Marketing at Leap, May 2019 - Apr 2022 · 3 yrs, Greater Bengaluru Area, Defined and evangelized the "Assistive UI" category, positioning Leap as the world’s first platform in this space. This category-led approach was central to building the brand authority that eventually led to our acquisition by Whatfix. Built the foundational marketing organization from scratch, which included hiring the first marketing team and setting up the entire technology stack for lead generation and data tracking. Designed the early-stage GTM engine that moved the company from zero to consistent enterprise pipeline. I personally led the first set of product launches and outbound campaigns that secured our initial high-value customers. Architected the narrative for investor and board relations, playing a key role in communicating the platform's market value during the acquisition process. Established the content and PR strategy that secured consistent features in major tech publications and international industry awards, giving a 0-1 startup the footprint of an established market player.

Co-Founder at DoSelect, May 2014 - Nov 2018 · 4 yrs 7 mos, Greater Bengaluru Area, Built and led the marketing organization from the ground up, managing a team focused on creating a predictable demand engine for our technical assessment platform. I was responsible for all hiring, budget allocation, and setting the strategic direction for the brand. Defined the go-to-market strategy that positioned Doselect as a leader in skill-based hiring. I shifted our marketing focus from "features" to "outcomes," helping HR leaders move away from traditional resume screening toward automated, high-integrity technical evaluations. Established a scalable lead generation framework that combined content-led marketing with industry partnerships. This created a steady stream of inbound demand and helped us capture a significant share of the technical hiring market in India. Directly influenced product-market fit by acting as the bridge between our customers and the engineering team. I translated recruiter pain points and market gaps into a product roadmap that addressed real-world hiring challenges. Oversaw corporate governance and fundraising efforts, successfully securing capital from top-tier VCs and Angel investors while serving as an active member of the Board of Directors.

Co-Founder at CampusHash, Dec 2012 - May 2014 · 1 yr 6 mos, Bengaluru, Karnataka, India, During my time as a Co-Founder at CampusHash, I played a pivotal role in acquiring new deals and managing day-to-day operations. Working alongside my co-founder, we successfully delivered training and workshops on emerging technologies to educational institutions and developer communities in India.

Education

Bachelor of Technology (B.Tech.)Hons., Computer Science, National Institute of Technology Jamshedpur