Headline

Growth Leader | P&L, D2C & Marketplace Strategy | GTM, Category & Revenue Growth | IIM Kozhikode

About

Currently moved to the founder's office, building a remittance app (Tenx.money) and a travel app (tripfluence.ai). I've worked in e-commerce and quick commerce for 10+ years now. Different companies, but the work was always similar. Something was broken or didn't exist yet, and I had to fix it or build it from zero >> Built Online distribution network for zippo from sctrach ( Amazon, Flipkart, Nykaa, Blinkit, bb, Zepto and swiggy) >> Grew Myntra sales 4x in one year at Wow Skin Science ( onboarded on Outright and SOR model). >> Built 5 new sales channels from scratch — Meesho ( 0 to XX cr) , TIRA, Jiomart, Healthkart, Getsupp. >> Drove Category from 15Cr to 22cr in paytmmall, improved contribution margin by ~5%. >> Moved business from outright model to markeplace model in paytmmall. >> Built Hyperlocal business for Dunzo in Gurugram. >> Built BigBasket's local delivery business in Delhi from zero, with no team and no existing partners. I think quick commerce will change a lot in the next few years. It won't just be about fast delivery anymore. It will be about having the right products, the right supply chain, and making money at the same time. I'm okay working without a clear plan. I make decisions fast, using data, instead of waiting too long to be sure. If you're building something big and need someone who can own the result, not just make a plan for it — let's talk.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

gemini

lovable

ChatGPT

ChatGPT Images

Work experience

Growth leader at SXH Strategic Ventures Pvt Ltd, Oct 2024 - Present · 2 yrs, Bengaluru, Karnataka, India, Spearheading online business of RTM Developing an E-com and Q-com Go-to-Market (GTM) Strategy for Zippo • Target Market Identification: Analyze consumer segments to position them • Collaboration / Partnership with distribution network ( TOT closure and Commercial negotiation) • Marketing Strategy (performance marketing): Design impactful on-app and off-app campaigns to maximize visibility and sale

Entrepreneur in Residence (Founder's Office) at SXH Strategic Venture Pvt Ltd, Oct 2024 - Present · 2 yrs, Bangalore Urban, Karnataka, India, • Led the development and execution strategy for an AI-driven travel discovery and planning platform, coordinating across product, operations, growth, and technology functions from concept to launch. • Successfully launched on Skyscanner.net for European and Middle Eastern markets. • Built structured workflows for travel inventory, user journey mapping, creator/influencer integration, and AI-assisted trip planning to improve travel discovery experience. • Worked closely with cross-functional stakeholders including developers, designers, and business teams to prioritize features, manage execution timelines, and streamline go-to-market initiatives. • Designed and deployment google ads campaign and run performance marketing ads - Meta, Keyword planning, SEO, google analytics and Microsoft clarity.

Sr. Key Account Manager at WOW Skin Science, 2024 - 2024 · Less than a year, • Owning the category's (P&L) statement, developing, and executing strategies to maximize revenue and profitability, drive topline - secondary & primary offtake and bottom line through CODB and CM2 profitable • Monitor and manage pricing, promotions, and discounts within the brand portfolio (WOW Skin Science, WOW Life Science, Nature Derma, and Body Cupid) • Manage entire business operations end to end on allocated ecommerce channels o Achieved a 4x growth in Myntra primary offtakes in FY23 from FY22 o Built multiple e-commerce channels from scratch including Meesho, TIRA, Jiomart, Healthkart,& Getsupp o Achieved 100% YOY growth in Meesho as a channel • Strategic Planning – Cultivate and maintain strong relationships with channel partners, negotiate category margins, finalize joint business plans, and oversee category performance • Category Management – Conduct inventory planning and forecasting, monitor DOC and SLOB performance, and manage discount performance at the sub-category level, campaign deployment based on ROAS and ROI • Sound Knowledge of Amazon, Flipkart, Myntra, Meesho, TATA Cliq, Jiomart, TIRA and others

Key Account Manager at WOW Skin Science, 2021 - 2024 · 3 yrs

Manager - Category ( Health & Wellness and Beauty Category ) at Paytm Mall, 2021 - 2021 · Less than a year

Deputy Manager - Category (Health & Wellness) at Paytm Mall, 2019 - 2021 · 2 yrs, • End to end ownerships of category growth & development at sub categories level to meet P&L goals and improvement of customer experience • Building product assortment and planning by understanding consumer insights, market trends and competition strategies • Develop long term and short term business plan with brands and suppliers on the basis of consumer behaviour and business objectives • Develop supply initiatives in terms of supply acquisition and retention and building supply at national, zonal and local level • Tracking and analyzing the business performance on– sales (GMV, QTY Sold), product availability (inventory management & forecasting), product pricing, gross margin at sub categories and sku level; and sku wise traffic and conversions • Managing brand campaign, catalog operations, merchandising operations and inbound planning like visibility plan for sub categories and sku • Optimizing other metrics like NPS, O2S, Return rate, Product ratings, Merchant cancellation %age, SLA breach %age, Ageing and Filtrate %age • Work in close collaboration with various stakeholders like Logistics, Legal, Catalog, Seller ops, Risk, Finance, Growth marketing, Product and Tech team

Lead sales manager at Dunzo, 2018 - 2019 · 1 yr, Gurugram, Haryana, India, • Business Development and merchant acquisition under categories like Groceries, FNV and food • Creating and evolving category's assortment plan, check on defect rate and top selling SKU and promotional offers • Drive demand generation in conjunction with central marketing team by partner funded discounts and promoting through our platform • Own category financials targets ( GMV and Margins ) • Drive cross function initiatives associated with business expansion with supply side, operations, marketing and finance

Education

Indian Institute of Management, Kozhikode

Bachelor of Technology (BTech), Computer Science, KIIT - Kalinga Institute of Industrial Technology