Rohit Ramesh profile photo 1 on Tal

Rohit Ramesh

Building Iztri

Bengaluru

9+ years of work experience

Iztri
Oct 20242 yrsPresent

Bangalore Urban, Karnataka, India

Unilever
Sep 20231 yr 2 mosOct 2024

Bengaluru, Karnataka, India

Led the Trade Marketing function for Karnataka and Kerala - managing a team of 12. Oversaw multiple launches and geography led product interventions, with new product mixes, leading to incremental growth in the mentioned geographies.
Unilever
Jun 20212 yrs 5 mosOct 2023

Chennai, Tamil Nadu, India

Led a team of 20 Sales executives, managing the General Trade business of 800 Crs annually across 17 distributors in Hyderabad. The area was amongst the fastest growing metros in the country, in 2022, growing at 12% YoY - led out of design led interventions and widespread assortment growth. Was awarded the prestigious CEO Pride Award in 2022 , for innovation in Demand Fulfillment - which was conceptualized and executed in Hyderabad and scaled across the country thereafter.
Unilever
May 20201 yr 2 mosJun 2021

Mumbai, Maharashtra, India

Worked on a 6 month Brand building project to craft a new mix in hand sanitizers. Went to market in 4 months and the SKUs were a bestseller on Amazon and Flipkart.
Unilever
Apr 20193 mosJun 2019

Mumbai Area, India

Hafele India Private Limited
Jan 20171 yr 4 mosApr 2018

Mumbai Metropolitan Region

Managed product for a INR 200 cr+ kitchen fitting business Key R&R : -Managing the entire product portfolio (6000+) for BLUM -GTM for new products in the Kitchen portfolio driving delta sales of 6 Crs -Product life-cycle management -PnL management for the entire range, driving topline and bottomline growths -Taken part in a number of hardware fairs, domestically and internationally, to get market insights.
Hafele India Private Limited
Jun 20151 yr 7 mosDec 2016

Coimbatore Area, India

Scaled up the area Trade & Franchise business from INR 5cr to INR 7cr in 12 months and drove secondary sales of INR 1.5cr Key R&R: -Business developments and new ventures -Relationship building with stakeholders across the value chain -Technical advisory to architects, interior designers and contractors -Customer service management -Data analytics and insights in the hardware market
Grundfos India Pvt Ltd
Dec 20132 mosJan 2014

Greater Chennai Area

-Worked at the Energy Audit division of Grundfos India. -Completed a project on the potential replacement of conventional pumps with solar pump alternatives in a few sites around Chennai. -Identified 3 sites in Chennai , and computed the report for the possible replacement of the conventional pumps with solar pump alternatives, findings of which were validated and submitted to the company for implementation.

Education

GrowthX®

Fellow, Product & Growth Marketing

GrowthX®

20232023
MICA | The School of Ideas

Master of Business Administration - MBA, Marketing

MICA | The School of Ideas

20182 yrs2020

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Rohit Ramesh on Tal

Headline

Building Iztri

About

Building India’s fastest fabric care infra layer.

Location

Bengaluru

Work experience

Co-Founder at Iztri, Oct 2024 - Present · 2 yrs, Bangalore Urban, Karnataka, India

Branch customer marketing manager - Karnataka & Kerala at Unilever, Sep 2023 - Oct 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India, Led the Trade Marketing function for Karnataka and Kerala - managing a team of 12. Oversaw multiple launches and geography led product interventions, with new product mixes, leading to incremental growth in the mentioned geographies.

Area Sales and Customer Manager - Hyderabad Metro at Unilever, Jun 2021 - Oct 2023 · 2 yrs 5 mos, Chennai, Tamil Nadu, India, Led a team of 20 Sales executives, managing the General Trade business of 800 Crs annually across 17 distributors in Hyderabad. The area was amongst the fastest growing metros in the country, in 2022, growing at 12% YoY - led out of design led interventions and widespread assortment growth. Was awarded the prestigious CEO Pride Award in 2022 , for innovation in Demand Fulfillment - which was conceptualized and executed in Hyderabad and scaled across the country thereafter.

UFLP Management Trainee at Unilever, May 2020 - Jun 2021 · 1 yr 2 mos, Mumbai, Maharashtra, India, Worked on a 6 month Brand building project to craft a new mix in hand sanitizers. Went to market in 4 months and the SKUs were a bestseller on Amazon and Flipkart.

Summer Intern (Sales & Marketing) - Unilever Leadership Internship Program (ULIP) 2019 at Unilever, Apr 2019 - Jun 2019 · 3 mos, Mumbai Area, India

Product Management at Hafele India Private Limited, Jan 2017 - Apr 2018 · 1 yr 4 mos, Mumbai Metropolitan Region, Managed product for a INR 200 cr+ kitchen fitting business Key R&R : -Managing the entire product portfolio (6000+) for BLUM -GTM for new products in the Kitchen portfolio driving delta sales of 6 Crs -Product life-cycle management -PnL management for the entire range, driving topline and bottomline growths -Taken part in a number of hardware fairs, domestically and internationally, to get market insights.

Graduate Engineering Trainee-Sales at Hafele India Private Limited, Jun 2015 - Dec 2016 · 1 yr 7 mos, Coimbatore Area, India, Scaled up the area Trade & Franchise business from INR 5cr to INR 7cr in 12 months and drove secondary sales of INR 1.5cr Key R&R: -Business developments and new ventures -Relationship building with stakeholders across the value chain -Technical advisory to architects, interior designers and contractors -Customer service management -Data analytics and insights in the hardware market

Research Internship at Grundfos India Pvt Ltd, Dec 2013 - Jan 2014 · 2 mos, Greater Chennai Area, -Worked at the Energy Audit division of Grundfos India. -Completed a project on the potential replacement of conventional pumps with solar pump alternatives in a few sites around Chennai. -Identified 3 sites in Chennai , and computed the report for the possible replacement of the conventional pumps with solar pump alternatives, findings of which were validated and submitted to the company for implementation.

Education

Fellow, Product & Growth Marketing, GrowthX®

Master of Business Administration - MBA, Marketing, MICA | The School of Ideas