--- title: "Rohit Pal - Senior Experience Designer in South Delhi | Tal" description: "Meet Rohit Pal, Senior Product Designer | UX Research & Design Systems | Hands-on AI Builder & Experimenter based in South Delhi. AI stack includes aistudio, anthropic apis, and antigravity. Explore public work links including medium and rohitpal.framer.website." image: "https://tal.club/meet/rohit-pal-4/share-image" --- # Rohit Pal on Tal ## Headline Senior Product Designer \| UX Research & Design Systems \| Hands\-on AI Builder & Experimenter ## About I am a Senior Product Designer with 12\+ years of experience designing mobile apps, B2B/SaaS platforms, and design systems for global brands including Optum, NEOM, Riyadh Air, Sukoon Insurance, and Radisson Blu\. I pair user research with a background in psychology to turn complex, multi\-stakeholder problems into simple, build\-ready experiences, partnering closely with product and engineering from discovery to launch\. Beyond traditional UX, I am a hands\-on AI builder\. I design and ship working products using tools like Claude Code and Google AI Studio\. My recent solo projects include an AI\-powered trading Chrome extension, a D2C jewelry brand built on Shopify, and a suite of AI micro\-apps designed for e\-commerce founders\. ## Location South Delhi ## AI stack aistudio anthropic apis antigravity claude code claude codex ## Work experience Senior Experience Designer at Publicis Sapient, Feb 2024 \- Present · 2 yrs 9 mos, Noida, Uttar Pradesh, India, Optum \- Optum\.com \(Current\) Lead end\-to\-end product design for Optum\.com, a global B2C healthcare platform, turning complex requirements from multiple business stakeholders into clear user journeys and build\-ready UI within Optum’s design system\. Visit NEOM \- Mobile App • Audited the existing app end\-to\-end, uncovering navigation, content hierarchy, brand consistency, and usability issues that shaped the redesign roadmap\. • Planned and ran 20 research sessions with high\-net\-worth \(HNI\) and general users, translating findings into prioritized product and design recommendations\. • Reimagined the full app experience \(flows, features, and information architecture\) using competitor analysis, then validated it through post\-launch usability testing with HNI users\. • Built the Visit NEOM design system, helping the team ship faster, keep screens consistent, and roll out regional branding changes without rebuilding components\. Sukoon Insurance \- Mobile App: Designed core flows and features for the Sukoon Insurance app, keeping every screen consistent with Sukoon’s design language and turning requirements from several business units into build\-ready designs\. Riyadh Air \- Mobile App: Joined as an early designer for Saudi Arabia’s new national airline, shaping the mobile app experience from the ground up and contributing to the design system shared across app and web\. Product Designer at SenRa, Oct 2019 \- Jan 2024 · 4 yrs 4 mos, Greater Delhi Area, As a Product Designer at SenRa, I oversee all aspects of user experience and design, collaborating closely with stakeholders and the development team to create a seamless experience across our IoT platforms, ultimately enhancing user satisfaction\. My role includes formulating design strategies for various products, understanding user needs, constructing personas, and crafting wireframes, prototypes, and journey maps\. I lead the design lifecycle from inception to completion, presenting comprehensive solutions to stakeholders and collaborating with developers to ensure precise implementation\. Key Responsibilities: \* Enhance the end\-to\-end experience of the Ginjer IoT platform and other mobile applications by soliciting user feedback, identifying UX issues, and proposing design recommendations\. \* Maintain platform\-wide consistency by documenting use cases and UI elements\. \* Communicate and implement technical strategies with cross\-functional teams\. UI/UX Designer at BlueApple Technologies Pvt\. Ltd\., Jul 2016 \- Oct 2019 · 3 yrs 4 mos, Noida, Uttar Pradesh, India, As an integral part of a service\-based company, I leveraged my skills and expertise to enhance user experiences across various digital platforms and interfaces\. Collaborating closely with my team, I designed and implemented workflows and wireframes that were visually appealing and highly functional, taking into account user needs and pain points\. I worked closely with developers to ensure seamless integration of design and functionality\. In addition to my core design responsibilities, I played a key role in identifying and addressing potential user issues, developing effective solutions through my understanding of user psychology and behavior\. I communicated and collaborated with stakeholders across the organization to ensure alignment and effectiveness\. Furthermore, I created innovative and engaging interactive design concepts for web and mobile platforms, combining creativity with technical expertise to deliver aesthetically pleasing and functional digital experiences\. Through rigorous testing and refinement, I optimized my designs for maximum engagement and user satisfaction\. UI Designer/Graphic Designer at Prologic Web Solutions Pvt\. Ltd, Mar 2014 \- Jun 2016 · 2 yrs 4 mos, New Delhi, India, Researched and identified problems through feedback and user research\. Designed and validated workflows and interfaces through iterative processes\. Collaborated with multiple teams to ensure alignment\. ## Education Master of Psychology, Indira Gandhi National Open University Bachelor of Arts, Political Science and Government, University of delhi ## Public links - medium: https://medium\.com/@rohitpalux - rohitpal\.framer\.website: https://rohitpal\.framer\.website/ [View the original profile](https://tal.club/meet/rohit-pal-4) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/rohit-pal-4#person", "name": "Rohit Pal", "url": "https://tal.club/meet/rohit-pal-4", "image": "https://tal.club/meet/rohit-pal-4/profile-photo.jpg", "description": "Meet Rohit Pal, Senior Product Designer | UX Research & Design Systems | Hands-on AI Builder & Experimenter based in South Delhi. AI stack includes aistudio, anthropic apis, and antigravity. 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