Rohit Pal
Senior Product Designer | UX Research & Design Systems | Hands-on AI Builder & Experimenter
South Delhi
12+ years of work experience
Feb 20242 yrs 9 mosPresent
Noida, Uttar Pradesh, India
Optum - Optum.com (Current) Lead end-to-end product design for Optum.com, a global B2C healthcare platform, turning complex requirements from multiple business stakeholders into clear user journeys and build-ready UI within Optum’s design system.
Visit NEOM - Mobile App
• Audited the existing app end-to-end, uncovering navigation, content hierarchy, brand consistency, and usability issues that shaped the redesign roadmap.
• Planned and ran 20 research sessions with high-net-worth (HNI) and general users, translating findings into prioritized product and design recommendations.
• Reimagined the full app experience (flows, features, and information architecture) using competitor analysis, then validated it through post-launch usability testing with HNI users.
• Built the Visit NEOM design system, helping the team ship faster, keep screens consistent, and roll out regional branding changes without rebuilding components.
Sukoon Insurance - Mobile App: Designed core flows and features for the Sukoon Insurance app, keeping every screen consistent with Sukoon’s design language and turning requirements from several business units into build-ready designs.
Riyadh Air - Mobile App: Joined as an early designer for Saudi Arabia’s new national airline, shaping the mobile app experience from the ground up and contributing to the design system shared across app and web.
Oct 20194 yrs 4 mosJan 2024
Greater Delhi Area
As a Product Designer at SenRa, I oversee all aspects of user experience and design, collaborating closely with stakeholders and the development team to create a seamless experience across our IoT platforms, ultimately enhancing user satisfaction. My role includes formulating design strategies for various products, understanding user needs, constructing personas, and crafting wireframes, prototypes, and journey maps. I lead the design lifecycle from inception to completion, presenting comprehensive solutions to stakeholders and collaborating with developers to ensure precise implementation.
Key Responsibilities:
* Enhance the end-to-end experience of the Ginjer IoT platform and other mobile applications by soliciting user feedback, identifying UX issues, and proposing design recommendations.
* Maintain platform-wide consistency by documenting use cases and UI elements.
* Communicate and implement technical strategies with cross-functional teams.
Jul 20163 yrs 4 mosOct 2019
Noida, Uttar Pradesh, India
As an integral part of a service-based company, I leveraged my skills and expertise to enhance user experiences across various digital platforms and interfaces. Collaborating closely with my team, I designed and implemented workflows and wireframes that were visually appealing and highly functional, taking into account user needs and pain points. I worked closely with developers to ensure seamless integration of design and functionality.
In addition to my core design responsibilities, I played a key role in identifying and addressing potential user issues, developing effective solutions through my understanding of user psychology and behavior. I communicated and collaborated with stakeholders across the organization to ensure alignment and effectiveness.
Furthermore, I created innovative and engaging interactive design concepts for web and mobile platforms, combining creativity with technical expertise to deliver aesthetically pleasing and functional digital experiences. Through rigorous testing and refinement, I optimized my designs for maximum engagement and user satisfaction.
Mar 20142 yrs 4 mosJun 2016
New Delhi, India
Researched and identified problems through feedback and user research. Designed and validated workflows and interfaces through iterative processes. Collaborated with multiple teams to ensure alignment.
Rohit’s AI Stack
Education
Master of Psychology
Indira Gandhi National Open University
Bachelor of Arts, Political Science and Government
University of delhi
Join Rohit and 10k+ other professionals on
Tal is the app where bosses meet engineers & builders directly, without middlemen
Download Tal Boss