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Rohit Menda

Product Manager & Founder | 0→1 & Scale | Growth, Monetization & GTM | AI, E-commerce, Web3

Bengaluru

6+ years of work experience

Nagarro
Dec 20259 mosPresent

Bengaluru, Karnataka, India

- Led the US market launch for Swadesh (Reliance Retail), making the platform fully compliant (payments, tax, logistics, localisation) and launch-ready within 45 days. - Drove +32% uplift in storefront conversions through funnel optimization, UX improvements, and data-led experimentation. - Delivered AI-led transformation across retail use cases including demand forecasting, trend prediction, and distribution optimization. - Spearheading GenAI adoption across product lines to improve operational efficiency and product capabilities. - Collaborated cross-functionally with engineering, design, and business to accelerate high-quality releases.
Collective Artists Network
Jan 20251 yrDec 2025

Bengaluru, Karnataka, India

- Built and scaled an AdTech platform delivering 1B+ ad impressions and onboarding 100+ enterprise clients. - Achieved product-market fit in 4 months through rapid experimentation, user validation, and GTM iteration. - Scaled user base 15× (100K → 1.6M) via referral loops and high-conversion onboarding flows. - Increased DAU by 750%, significantly improving engagement and retention metrics. - Built monetisation funnels generating ₹12Cr+ revenue from in-app user behavior. - Delivered 97% roadmap completion across 3 quarters with consistent execution quality. - Led cross-functional teams across product, tech, design, and growth to drive velocity.
Buthey
Jan 20241 yr 2 mosFeb 2025

India

- Co-founded and led operations at India's ultimate destination for premium chic wear for women. - Spearheaded strategic initiatives to establish the brand as a leader in the premium fashion segment. - Was responsible for overseeing day-to-day operations, including supply chain management, customer relations, and team coordination. - Drove growth through innovative marketing strategies and partnerships with designers and suppliers. - Fostered a customer-centric approach to ensure exceptional shopping experiences and brand loyalty. - Built a scalable and efficient organisational structure to support long-term business growth and expansion.
War Room
Apr 20239 mosDec 2023

Bangalore Urban, Karnataka, India

- Collaborated closely with Flipkart's marketing and design teams to understand requirements and objectives for the Big Billion Day 2023 Sale. - Led the conceptualisation and design process for over 2500+ 3D assets, ensuring they aligned with Flipkart's brand and event theme. - Managed a team of designers and 3D artists to execute the creation and delivery of assets within tight deadlines. - Conducted regular quality assessments and revisions to ensure assets met high standards of visual appeal and functionality. - Provided strategic guidance on implementing 3D assets across Flipkart's platforms to enhance user engagement and shopping experience. - Presented progress updates and final deliverables to senior management, highlighting the impact of 3D assets on customer interaction and sales performance. Achievements: - Successfully delivered over 2500+ 3D assets that significantly enriched the immersive experience of Big Billion Day Sale 2023. - Contributed to an increase in customer engagement and conversion rates during the event. - Received commendation for innovation and excellence in visual content strategy from Flipkart's leadership team.
Under 25 Universe
Sep 20211 yr 7 mosMar 2023

- Led strategy and development for a mobile app with over 20,000 active users. - Coordinated with design, engineering, and marketing teams, improving feature delivery time by 20%. - Leveraged data, A/B testing, user research, and analytics to boost user engagement by 30%. Achievements: - Increased user retention rate by 25% through seamless and intuitive design enhancements. - Implemented new features that increased user satisfaction scores by 15%, consistently pushing the boundaries of mobile technology.
Under 25 Universe
Feb 20201 yr 8 mosSep 2021

- Managed annual budget and forecasted revenue and expenses. - Produced profit and loss statements, cash flow statements, and balance sheets. - Conducted financial analysis and developed models for business decisions. - Ensured timely vendor payments and accurate client billing. - Maintained compliance with tax laws, accounting standards, and internal controls. Achievements: - Supported the delivery of high-quality events while maintaining a strong financial position.
Under 25 Universe
Nov 20194 mosFeb 2020

- Developed and executed a sales strategy, identifying target markets, creating promotional materials, and collaborating with marketing and PR teams. - Generated leads and converted them into customers by emphasising the event's value proposition and providing exceptional customer service. - Analysed ticket sales data to identify trends, optimise sales strategy, and improve conversion rates. - Established and maintained relationships with sponsors, partners, and attendees to enhance event reputation and increase customer loyalty. - Coordinated with sales team members to ensure all sales goals were met. Achievements: - Sold out the event by selling 15,000 tickets. - Contributed to a positive customer experience and overall event success.

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Headline

Product Manager & Founder | 0→1 & Scale | Growth, Monetization & GTM | AI, E-commerce, Web3

About

As Head of Product at Collective Artists Network, I lead the development of an innovative AdTech platform that enables student-brand collaborations. Leveraging my expertise in product lifecycle management, I oversee strategy, execution, and optimization while fostering collaboration across technology, marketing, and business teams to deliver scalable solutions. My focus remains on driving innovation, implementing agile practices, and facilitating cross-functional teamwork to deliver impactful results in the AdTech space.

Location

Bengaluru

AI stack

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Work experience

Product Owner at Nagarro, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India, - Led the US market launch for Swadesh (Reliance Retail), making the platform fully compliant (payments, tax, logistics, localisation) and launch-ready within 45 days. - Drove +32% uplift in storefront conversions through funnel optimization, UX improvements, and data-led experimentation. - Delivered AI-led transformation across retail use cases including demand forecasting, trend prediction, and distribution optimization. - Spearheading GenAI adoption across product lines to improve operational efficiency and product capabilities. - Collaborated cross-functionally with engineering, design, and business to accelerate high-quality releases.

Head of Product at Collective Artists Network, Jan 2025 - Dec 2025 · 1 yr, Bengaluru, Karnataka, India, - Built and scaled an AdTech platform delivering 1B+ ad impressions and onboarding 100+ enterprise clients. - Achieved product-market fit in 4 months through rapid experimentation, user validation, and GTM iteration. - Scaled user base 15× (100K → 1.6M) via referral loops and high-conversion onboarding flows. - Increased DAU by 750%, significantly improving engagement and retention metrics. - Built monetisation funnels generating ₹12Cr+ revenue from in-app user behavior. - Delivered 97% roadmap completion across 3 quarters with consistent execution quality. - Led cross-functional teams across product, tech, design, and growth to drive velocity.

Co-Founder and COO at Buthey, Jan 2024 - Feb 2025 · 1 yr 2 mos, India, - Co-founded and led operations at India's ultimate destination for premium chic wear for women. - Spearheaded strategic initiatives to establish the brand as a leader in the premium fashion segment. - Was responsible for overseeing day-to-day operations, including supply chain management, customer relations, and team coordination. - Drove growth through innovative marketing strategies and partnerships with designers and suppliers. - Fostered a customer-centric approach to ensure exceptional shopping experiences and brand loyalty. - Built a scalable and efficient organisational structure to support long-term business growth and expansion.

Head of Product at War Room, Apr 2023 - Dec 2023 · 9 mos, Bangalore Urban, Karnataka, India, - Collaborated closely with Flipkart's marketing and design teams to understand requirements and objectives for the Big Billion Day 2023 Sale. - Led the conceptualisation and design process for over 2500+ 3D assets, ensuring they aligned with Flipkart's brand and event theme. - Managed a team of designers and 3D artists to execute the creation and delivery of assets within tight deadlines. - Conducted regular quality assessments and revisions to ensure assets met high standards of visual appeal and functionality. - Provided strategic guidance on implementing 3D assets across Flipkart's platforms to enhance user engagement and shopping experience. - Presented progress updates and final deliverables to senior management, highlighting the impact of 3D assets on customer interaction and sales performance. Achievements: - Successfully delivered over 2500+ 3D assets that significantly enriched the immersive experience of Big Billion Day Sale 2023. - Contributed to an increase in customer engagement and conversion rates during the event. - Received commendation for innovation and excellence in visual content strategy from Flipkart's leadership team.

Product Manager - Under 25 App at Under 25 Universe, Sep 2021 - Mar 2023 · 1 yr 7 mos, - Led strategy and development for a mobile app with over 20,000 active users. - Coordinated with design, engineering, and marketing teams, improving feature delivery time by 20%. - Leveraged data, A/B testing, user research, and analytics to boost user engagement by 30%. Achievements: - Increased user retention rate by 25% through seamless and intuitive design enhancements. - Implemented new features that increased user satisfaction scores by 15%, consistently pushing the boundaries of mobile technology.

Finance Lead - Experiences Vertical at Under 25 Universe, Feb 2020 - Sep 2021 · 1 yr 8 mos, - Managed annual budget and forecasted revenue and expenses. - Produced profit and loss statements, cash flow statements, and balance sheets. - Conducted financial analysis and developed models for business decisions. - Ensured timely vendor payments and accurate client billing. - Maintained compliance with tax laws, accounting standards, and internal controls. Achievements: - Supported the delivery of high-quality events while maintaining a strong financial position.

Ticket Sales Lead - Intern at Under 25 Universe, Nov 2019 - Feb 2020 · 4 mos, - Developed and executed a sales strategy, identifying target markets, creating promotional materials, and collaborating with marketing and PR teams. - Generated leads and converted them into customers by emphasising the event's value proposition and providing exceptional customer service. - Analysed ticket sales data to identify trends, optimise sales strategy, and improve conversion rates. - Established and maintained relationships with sponsors, partners, and attendees to enhance event reputation and increase customer loyalty. - Coordinated with sales team members to ensure all sales goals were met. Achievements: - Sold out the event by selling 15,000 tickets. - Contributed to a positive customer experience and overall event success.