Headline

B2B Marketer | 5+ Yrs Driving Pipeline, Demand Generation, ABM & GTM Strategy | Lead Management (fixing the gap between MQL to SQL) | Marketing Campaigns | Program Manager | Ex - Whatfix, Zinnov

About

Most B2B marketing teams don't have a lead problem. They have a pipeline that stalls the moment marketing hands it to sales. I've seen it from both sides: campaigns that generate volume but not revenue, dashboards nobody trusts, and reps stuck qualifying MQLs that were never sales-ready. That gap - where "Pipeline" that looks healthy on a slide and dies in the CRM. I've spent 5+ years closing that gap. I'm a B2B marketer driving demand generation, building marketing pipeline, and GTM strategies across SaaS and consulting environments. I'm specialize in building multi-channel integrated marketing campaigns from ABM programs and email nurture sequences to event marketing and content strategy that improve MQL-to-SQLs conversion and contribute directly to revenue growth. At Zinnov, I led end-to-end marketing for one of India's largest B2B technology conferences, growing event profitability and generating ₹1+ crore direct revenue y-o-y. At Whatfix, I partnered with sales and product teams to refine ICP frameworks, sharpen buyer personas, and deploy AI-driven sales enablement platforms that boosted sales productivity by 20%. I bring a data-first mindset, building leadership dashboards in Excel, Looker Studio, and Power BI to track campaign ROI, funnel performance, and pipeline attribution. I'm proficient with HubSpot, Salesforce, GA4, and marketing automation tools. Currently seeking a role where I can apply my skills to build and help a company scale.

Location

Bengaluru

AI stack

claude

elevenlabs

notion

replit

ChatGPT

Gamma

Work experience

Marketing Specialist (Strategic Projects) at Whatfix, May 2025 - Dec 2025 · 8 mos, On-site

Marketing Lead at Zinnov, Jul 2023 - Dec 2024 · 1 yr 6 mos, Bengaluru

Senior Associate - Strategy & Analytics (Marketing & Communications) at Zinnov, Jul 2022 - Jul 2023 · 1 yr 1 mo, Bengaluru

Senior Lead - Marketing Strategy at Zinnov, Jul 2021 - May 2025 · 3 y 10 mo, Bengaluru, • Built and executed marketing strategic campaigns from 0 to 1 using a multi-channel approach (events, email, lead management, etc), resulting in improving the lead quality and revenue. • Solely owned marketing pipeline and its contribution to direct revenue by program-managing all activity across growth marketing, demand generation, and events teams, keeping every function aligned to the same revenue target. • Program managed Zinnov Confluence, one of the largest tech conferences across Asia, driving 35% increase in event profitability. • Owned sponsorship revenue strategy, including outreach, negotiation, onboarding, and post-event delivery, influencing direct revenue and pipeline contribution. • Optimized inbound lead qualification workflows (BANT), improving MQL to SQL conversion and strengthening marketing-to-sales alignment. • Supported sales with Content Strategy (Customized Pitch Decks, 1-Pagers, Emailers, etc). • Supported with Annual Marketing planning (incl. tracking) aligned with Sales activities and in accordance with the strategic alignment of the Marketing department. • Developed leadership dashboards and executive presentations delivering real-time visibility into pipeline health, campaign ROI, and marketing impact. • Build and managed a team of marketing analysts, reducing turnaround time and improving execution quality across strategic initiatives.

Marketing Analyst (Email) at Turing.com, Feb 2021 - Apr 2021 · 3 mos, Palo Alto, California, United States, • Optimized demand generation campaigns, improving attributed conversions by 10%. • Led monthly email campaigns with an uplift of 15% in open rates and 18% in CTR.

Marketing Intern at InMobi, Jan 2020 - Sep 2020 · 9 mos, Greater Bengaluru Area, • Designed multi-region email drip campaigns and optimized landing pages, contributing to double-digit MQL growth. • Managed official social media channels (LinkedIn, X, Facebook), increasing audience reach and engagement by 20% through a data-backed content strategy for the APAC region. • Build an in-depth digital competitive intelligence report for the upcoming new product launch. • Edited and scripted videos for the YouTube channel, improving the content quality and engagement.

Education

MSc Tech, Communication and Media Studies, Birla Institute of Technology and Science, Pilani

Postgraduate Degree, Business Analytics (Marketing), BITS Pilani Work Integrated Learning Programmes

Public links

rohit-mandar-0bveb5e.gamma.site: https://rohit-mandar-0bveb5e.gamma.site/