---
title: "ROHIT MISHRA - Senior Manager - Merchandising in Bengaluru | Tal"
description: "Meet ROHIT MISHRA, Building POP -Senior Merchandising Manager| Ex-Reebok ME | | Ex - Apparel Group | NIFT based in Bengaluru. AI stack includes claude, gemini, and perplexity."
image: "https://tal.club/meet/rohit-kumar-mishra/share-image"
---

# ROHIT MISHRA on Tal

## Headline

Building POP \-Senior Merchandising Manager\| Ex\-Reebok ME \| \| Ex \- Apparel Group \| NIFT

## Location

Bengaluru

## AI stack

claude

gemini

perplexity

## Work experience

Senior Manager \- Merchandising at POP, Jan 2025 \- Present · 1 yr 9 mos, Bengaluru, Karnataka, India

E\-Commerce\- Merchandiser at Al Boom Marine, Aug 2023 \- Jan 2025 · 1 yr 6 mos, Dubai, United Arab Emirates

E Commerce\- Sales & Operation at Apparel Group, Aug 2021 \- Aug 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Overall: • Assisted Apparel Group Private Launch – His & Hers in Online and Offline space\. • Accountable for Managing business and operational aspect of Mono brand website www\.hishers\.com and product portfolio on 6thstreet, Noon, Namshi and Amazon\. • Accountable for Sales optimization and maintaining gross margins\. Achieved 3x growth on YoY User Experience/Merchandising: • Defined merchandising strategy for category landing pages, promotional pages, and online campaigns\. • Collaborate cross\-functionally to expand the online product assortment\. • Build category\-specific shopping experiences for apparel and footwear\. • Work closely with the technical team to enhance ease of access for customers\. • Simplify the customer journey for a seamless shopping experience\. Analytics & Reporting: • Utilize analytics, consumer insights, and MIS reports to identify opportunities for optimization and enhancements to the website\. • Conduct weekly web analytics to measure the performance of the website\. • Continually assess the performance of the website and adjust as needed\. • Accountable for daily sales management, ensuring optimal performance\. • Maintain stock availability on a SKU \(Stock Keeping Unit\) level to meet customer demands\. • Collaborate with external agency partners and internal teams to deliver actionable insights\. Operations: • Daily sales management accountability\. • Implementation of top and bottom funnel strategies to drive sales and improve conversion rates\. • Optimized average order value \(AOV\) and improved conversion rates through effective implementation of upselling and cross\-selling techniques\. • Collaborate with external agency partners and internal teams\. • Implement CRM strategies to improve customer retention and loyalty\. • Leveraged cloud\-based platforms, such as Freshdesk, to provide efficient and effective customer support solutions and Jira to get the development of the website\.

Manager \- E\-Commerce & Digital Marketing at Merch, Apr 2021 \- Aug 2021 · 5 mos, Bengaluru, Karnataka, India, • Develop and execute site merchandising and content strategies aligned with the brand's commitment\. • Prepare for the digital launch of the women's fusion wear brand SAAKI on a Shopify e\-commerce platform\. • Set up the customer journey for the brand on the website\. • Handle website plugins for improved functionality and user experience\. • Manage performance marketing efforts to drive traffic and conversions\. • Take responsibility for driving continuous improvement and automation on the website\. • Aim to scale the fast\-growing business by implementing efficient processes\. • Focus on enhancing the website's performance, speed, and overall user experience\. • Ensure brand consistency and alignment throughout the website\. • Regularly analyze and optimize website performance based on data and user feedback\. • Collaborate with cross\-functional teams to implement improvements and new features\. • Stay up to date with industry trends and best practices to stay competitive

Catalog Executive at Merch, Apr 2020 \- Mar 2021 · 1 yr, Bengaluru, Karnataka, India

Catalog Executive at Spoyl, Mar 2019 \- Apr 2020 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Prepare and maintain data on sales and conversions resulting from various marketing campaigns\. • Track and analyze the performance of marketing campaigns to assess their effectiveness\. • Gather data on customer conversions and analyze trends to inform future marketing strategies\. • Plan and optimize the placement of private label brands on the Spoyl app and website\. • Ensure strategic product placement to maximize visibility and sales\. • Monitor the performance of private label brands and make data\-driven recommendations for improvement\. • Conduct regular audits of product placement and adjust as needed\. • Utilize data to identify opportunities for cross\-promotion and upselling\. • Continuously evaluate the success of product placement strategies and adjust accordingly\. • Maintain accurate records of sales and conversions for reporting and analysis purposes\.

## Education

Executive MBA, Business, Management, Marketing, and Related Support Services, SP Jain School of Global Management \- Dubai, Mumbai, Singapore & Sydney

Bachelor’s in Fashion Technology, Apparel Production, National Institute of Fashion Technology India

[View the original profile](https://tal.club/meet/rohit-kumar-mishra)

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