Headline

Building POP -Senior Merchandising Manager| Ex-Reebok ME | | Ex - Apparel Group | NIFT

Location

Bengaluru

AI stack

claude

gemini

perplexity

Work experience

Senior Manager - Merchandising at POP, Jan 2025 - Present · 1 yr 9 mos, Bengaluru, Karnataka, India

E-Commerce- Merchandiser at Al Boom Marine, Aug 2023 - Jan 2025 · 1 yr 6 mos, Dubai, United Arab Emirates

E Commerce- Sales & Operation at Apparel Group, Aug 2021 - Aug 2023 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Overall: • Assisted Apparel Group Private Launch – His & Hers in Online and Offline space. • Accountable for Managing business and operational aspect of Mono brand website www.hishers.com and product portfolio on 6thstreet, Noon, Namshi and Amazon. • Accountable for Sales optimization and maintaining gross margins. Achieved 3x growth on YoY User Experience/Merchandising: • Defined merchandising strategy for category landing pages, promotional pages, and online campaigns. • Collaborate cross-functionally to expand the online product assortment. • Build category-specific shopping experiences for apparel and footwear. • Work closely with the technical team to enhance ease of access for customers. • Simplify the customer journey for a seamless shopping experience. Analytics & Reporting: • Utilize analytics, consumer insights, and MIS reports to identify opportunities for optimization and enhancements to the website. • Conduct weekly web analytics to measure the performance of the website. • Continually assess the performance of the website and adjust as needed. • Accountable for daily sales management, ensuring optimal performance. • Maintain stock availability on a SKU (Stock Keeping Unit) level to meet customer demands. • Collaborate with external agency partners and internal teams to deliver actionable insights. Operations: • Daily sales management accountability. • Implementation of top and bottom funnel strategies to drive sales and improve conversion rates. • Optimized average order value (AOV) and improved conversion rates through effective implementation of upselling and cross-selling techniques. • Collaborate with external agency partners and internal teams. • Implement CRM strategies to improve customer retention and loyalty. • Leveraged cloud-based platforms, such as Freshdesk, to provide efficient and effective customer support solutions and Jira to get the development of the website.

Manager - E-Commerce & Digital Marketing at Merch, Apr 2021 - Aug 2021 · 5 mos, Bengaluru, Karnataka, India, • Develop and execute site merchandising and content strategies aligned with the brand's commitment. • Prepare for the digital launch of the women's fusion wear brand SAAKI on a Shopify e-commerce platform. • Set up the customer journey for the brand on the website. • Handle website plugins for improved functionality and user experience. • Manage performance marketing efforts to drive traffic and conversions. • Take responsibility for driving continuous improvement and automation on the website. • Aim to scale the fast-growing business by implementing efficient processes. • Focus on enhancing the website's performance, speed, and overall user experience. • Ensure brand consistency and alignment throughout the website. • Regularly analyze and optimize website performance based on data and user feedback. • Collaborate with cross-functional teams to implement improvements and new features. • Stay up to date with industry trends and best practices to stay competitive

Catalog Executive at Merch, Apr 2020 - Mar 2021 · 1 yr, Bengaluru, Karnataka, India

Catalog Executive at Spoyl, Mar 2019 - Apr 2020 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Prepare and maintain data on sales and conversions resulting from various marketing campaigns. • Track and analyze the performance of marketing campaigns to assess their effectiveness. • Gather data on customer conversions and analyze trends to inform future marketing strategies. • Plan and optimize the placement of private label brands on the Spoyl app and website. • Ensure strategic product placement to maximize visibility and sales. • Monitor the performance of private label brands and make data-driven recommendations for improvement. • Conduct regular audits of product placement and adjust as needed. • Utilize data to identify opportunities for cross-promotion and upselling. • Continuously evaluate the success of product placement strategies and adjust accordingly. • Maintain accurate records of sales and conversions for reporting and analysis purposes.

Education

Executive MBA, Business, Management, Marketing, and Related Support Services, SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

Bachelor’s in Fashion Technology, Apparel Production, National Institute of Fashion Technology India