Headline

Brand & Portfolio Marketing | Consumer Brands | Category Strategy, Consumer Marketing & Business Growth

About

Marketing professional with 13 years of experience in alcoholic beverages, with experience across brand, portfolio and category-led growth. I have built brands and businesses from the ground up, worked across multiple categories and markets, and managed the connection between consumer marketing and commercial execution. My experience spans brand strategy, consumer understanding, positioning, portfolio development, go-to-market, digital, experiential and trade marketing, with close collaboration across sales, distributors and agencies. Currently Marketing Manager at Ardent Alcobev, leading marketing for a multi-category premium spirits portfolio across markets. Built. Grown. Scaled. That's the thread running through my career.

Location

Thane

AI stack

claude

ChatGPT

Work experience

Marketing Manager at Ardent Alcobev, Nov 2024 - Present · 1 yr 11 mos, Thane, Leading marketing for a premium spirits portfolio across Dram Bell Scotch Whisky, Gin Soak Premium Dry Gin and Glacir Vodka, across multiple markets. Lead brand and portfolio strategy across multiple categories, covering positioning, communication, launches, consumer marketing and market activation. Translate consumer and market understanding into brand strategy and go-to-market plans, working closely with Sales and distributors. Drive integrated marketing across digital, PR, influencer and experiential platforms. Work closely with Sales and distribution teams to connect consumer demand with commercial execution and market growth. Manage agencies, marketing investments and execution across markets. Led #NorthStarKP, which won Gold at the ABBY Awards 2026 in the Small Budget, Big Impact category, with zero media spend. Supported the portfolio's growth to ₹25 Cr across 8 states in 17 months.

Sales & Marketing Manager at Goldbond Blenders & Distillers, Sep 2023 - Jul 2024 · 11 mos, Bengaluru, Managed sales and marketing across Goa and Pondicherry for a portfolio of four brands. Built distributor and retail relationships from the ground up and developed market and trade activation plans. Worked across distribution, visibility, trade investment and sales execution to establish the brands in-market. Launched four brands, making them revenue-generating from the first quarter. Delivered ₹1.5 Cr+ revenue in 11 months. Developed strong understanding of how brand, distribution, trade and sales work together to drive market growth.

Marketing Manager at Triveni Engineering & Industries Limited, Jul 2022 - Aug 2023 · 1 yr 2 mos, Noida, Built the company's IMFL marketing business from the ground up, taking it from concept to market-ready brands. Developed two IMFL brands within one year, covering naming, positioning, identity, packaging and communication. Worked with creative and external agency partners to develop brand strategy and communication frameworks. Led marketing for Triveni Continental Kings in the Global Chess League, covering brand strategy, digital, PR and events. Grew the TCK social media community to 25,000.

Manager - Marketing & Branding at White Owl, Oct 2021 - Mar 2022 · 6 mos, Bengaluru, Managed brand visibility across on-trade, off-trade and digital channels. Planned and executed consumer experiences, brand activations and marketing initiatives. Managed vendors and marketing budgets across campaigns and market activities.

Senior Brand Manager at Globus Spirits, Oct 2020 - Jul 2021 · 10 mos, Bengaluru, KA, India, Part of the founding marketing team at Unibev, a Globus Spirits-backed IMFL business, where I helped build a four-brand portfolio from the ground up. Built and managed a portfolio of four IMFL brands: Oakton Premium Whisky, Governor's Reserve Whisky, Laffaire Brandy and 7th Heaven Ultra Premium Whisky. Led brand strategy, positioning, packaging, communication, digital and trade marketing across the portfolio. Worked across consumer understanding, product development and market activation to take brands from concept to market. Helped grow the portfolio from zero to ₹20 Cr over four years. Oakton Premium Whisky won Best Indian Premium Whisky at the Ambrosia Awards 2020. Unibev was recognised as Best Start-up Firm – SPIRITZ India 2018. Unibev was subsequently absorbed into Globus Spirits.

Brand Manager at Globus Spirits, Jun 2017 - Oct 2020 · 3 yrs 5 mos, Bengaluru, Karnataka, India

Deputy Brand Manager at John distilleries, Jul 2016 - Jun 2017 · 11 mo, Bengaluru

Assistant Brand Manager at John distilleries, Jun 2013 - Jun 2016 · 3 y, Bengaluru

Education

Sales, Distribution, and Marketing Operations, General, Indian Institute of Management, Calcutta

Brand Management, Symbiosis Institute of Business Management (SIBM) Bengaluru