Headline

Performance Marketing Specialist | Paid Ads & Lead Gen Expert | Scaling eCommerce & B2C Brands via Google & Meta Ads | Managing $450k+ Budgets | Driving 4.2x Avg. ROAS

About

I build, optimize, and scale high-converting digital ad engines. As a Performance Marketing Specialist and Paid Ads Expert with over 4 years of hands-on media buying experience, I specialize in driving aggressive Return on Ad Spend (ROAS) and executing full-funnel attribution strategies that capture market share. Currently, I manage scalable $125,000–$450,000 budgets across Google, Meta, and LinkedIn Ads, engineering complex campaigns that reliably slash Customer Acquisition Costs (CAC) while scaling Gross Merchandise Value (GMV). My experience spans highly competitive sectors, including eCommerce, Automobile, B2C, Real Estate, Healthcare, and Education. Key Career Highlights: Consistently stabilizing full-funnel campaigns to achieve an average 4.2x ROAS. Managing multi-six-figure budgets, successfully trimming overall ad spend by 17% while elevating transaction volume and lead conversion rates by 22%. Executing aggressive A/B testing on ad copy, catalog feeds, and creative assets, driving an 18% surge in CTR within a 90-day sprint. Consulting high-volume Amazon sellers to directly improve ad quality scores, ACoS, and marketplace positioning. My approach isn't just about spending budget; it's about algorithmic bidding, dynamic product retargeting, and eliminating friction points in the user journey to ensure every dollar spent translates to measurable revenue. CORE COMPETENCIES & TECHNICAL ARSENAL: Platforms: Google Ads (Search, PMax, Shopping), Meta Ads (Advantage+ Shopping, Lead Generation), LinkedIn Ads, Bing Ads, Amazon Advertising. Strategy: High-Volume Lead Generation, ROAS & ACoS Optimization, Media Buying, A/B Testing, Cart Abandonment Recovery, Conversion Rate Optimization (CRO). Analytics: Google Analytics (GA4), Conversion API (CAPI), Pixel Implementation, Google Merchant Center (GMC), HubSpot, Full-Funnel Attribution. Always open to connecting with fellow growth marketers or discussing remote performance marketing and paid media opportunities. 📥 Reach out at: rohitbisht1921@gmail.com 🔗 View my portfolio in the featured section below!

Location

New Delhi

AI stack

antigravity

codex

claudecode

Work experience

Paid Media Specialist at Skovian, Oct 2023 - Present · 2 yrs 11 mos, Remote, Spearheaded full-funnel performance marketing initiatives for diverse sectors including Real Estate, Healthcare, EdTech, and Automotive, managing scalable multi-six-figure budgets. Scaled overarching campaign ROAS by 800% through the strategic deployment of Google Ads (PMax, Search, Call) and Meta Ads. Optimized budget allocation and bidding strategies, successfully trimming overall ad spend by 20% while elevating conversion rates by 25%. Executed aggressive A/B testing on creative assets and copy, driving a 20% surge in CTR within a 3-month period. Overhauled ad positioning algorithms to achieve a 30% reduction in Cost Per Click (CPC). Built advanced retargeting pipelines that yielded a 40% increase in returning visitors, maximizing brand retention.

Media Executive at Skovian Ventures, Oct 2023 - Present · 2 yrs 11 mos, Achieved an 800% ROAS increase through Meta Ads, Google Ads, and Branding campaigns. Trimmed ad spending by 20% while maintaining or boosting conversion rates. Raised CTR by 20%, and reduced ad spending by 20% in 3 months. Enhanced ad positioning, resulting in a 30% reduction in CPC. Drove a 40% increase in returning visitors, improving brand retention. Tailored campaigns for diverse industries, including real estate, health, and education sectors, etc. Performed A/B testing of ad copy and creative assets across different platforms. Collaborated with internal teams such as design, content, and marketing.

Advertiser Support Specialist at Amazon, Apr 2022 - Dec 2022 · 9 mos, Delhi, India, Consulted high-volume Amazon advertisers on optimizing their on-platform media operations to drive top-line sales and capture catalog visibility. Audited and restructured campaign architectures, directly improving ad quality scores and competitive marketplace positioning. Executed deep data-driven analyses to interpret traffic metrics and deliver actionable pricing and optimization recommendations. Partnered cross-functionally to refine creative content and ad structures, aligning media strategy with broader brand awareness goals.

Digital Marketing Specialist at NIIT Limited, Oct 2020 - Jun 2021 · 9 mos, Gurugram, Haryana, India, Orchestrated overarching digital acquisition strategies across Google, Bing, and Social Media networks to drive targeted brand awareness and lead generation. Led comprehensive keyword research, audience segmentation, and website traffic analysis to isolate and scale top-performing campaigns. Engineered A/B testing protocols for landing pages, actively eliminating friction points to improve overarching user experience and conversion rates. Collaborated directly with creative teams to design and deploy high-converting visual assets tailored for specific audience cohorts.

Education

Bachelor of Arts - BA, Fine/Studio Arts, General, Delhi University

Advanced digital marketing, Digital Marketing, Digital Scholar