Headline

Marketing Leader | GTM · Brand · Growth | Building markets, not just campaigns

About

I build marketing functions that didn't exist before — and scale them into things that actually move business. Over 10 years across FinTech, SaaS, Telecom, FoodTech, and B2B Manufacturing, I've learned that the best marketing decisions come from understanding the market, the organisation, and the customer deeply, before picking a channel or a campaign. I don't replicate models. I figure out what fits. I've launched products into categories that didn't exist, rebranded companies from scratch, inherited a global B2B presence and made it sharper, and consistently delivered in environments where the brief was essentially: figure it out. Three national awards later, I still think the most interesting work happens when there's no playbook. On AI, I'm not an evangelist, but I'm not waiting either. I've been building it into how I work: content infrastructure, sales enablement, search visibility for a world where the answer engine matters as much as the search engine. I believe AI should serve the organisation's readiness, not the marketer's curiosity. The judgment is still the job. If you're building something ambitious and need someone who can think at the strategy level and still get their hands dirty, I'd love to connect.

Location

Mumbai

AI stack

claude

gemini

lovable

notion

Canva Magic Studio

Wispr Flow

Work experience

Head of Marketing at Metal Power Analytical Pvt. Ltd., Mar 2024 - Present · 2 yrs 7 mos, Mumbai, Maharashtra, India, Metal Power had a strong product, a global footprint, and a reputation built over decades, but the marketing function hadn't caught up yet. The opportunity was clear: build a modern marketing engine from scratch and position the brand where it truly belonged - alongside global leaders, not local benchmarks. Two years in, the sales team is having different conversations. Customers at exhibitions are noticing the difference. AI search now places Metal Power alongside global competitors and not local ones. The perception has shifted because the foundation was built right. What I lead - Brand identity, messaging, and global positioning - Full-stack digital marketing — SEO, AEO/GEO, email, social, and paid - CRM strategy and AI-powered marketing infrastructure - Global exhibition and partnerships programme across 4 continents - GTM for new product segments - Team building, agency management, and marketing operations

Senior Category Marketing Manager at Clear, Apr 2022 - Feb 2024 · 1 yr 11 mos, ClearTax had built one of India's most trusted ITR filing products on the back of a decade of offering it for free. When the decision came to monetise, the real challenge wasn't the product. It was the perception. And marketing was at the centre of making that transition work. What followed was four ITR seasons of building, testing, and scaling every channel that could move the needle - brand, performance, CRM, content, influencer, affiliate, and partnerships. The strategies weren't borrowed. They were built for the moment. What I lead - End-to-end ITR product marketing — campaign strategy, channel mix, and revenue delivery - Segmented CRM communication strategy across the free-to-paid transition - Black App GTM — from zero brief to 300K organic installs in 7 months - India's first crypto tax filing GTM — a category that didn't exist before the campaign - Brand partnerships, influencer marketing, and affiliate programme - Viral campaign ideation and execution — Kumar Kal Karega, Baap of All Fears - SMS, WhatsApp, and email infrastructure — rebuilt for speed and scale Delivered 150%+ revenue targets across seasons. Recognised with ET BrandEquity DG+, Brand Disruption'24, and the internal Noble CTzen award.

Category Marketing Manager at Clear, Sep 2020 - Apr 2022 · 1 yr 8 mos

Regional CX Manager at Swiggy, Apr 2019 - Jul 2020 · 1 yr 4 mos, Bengaluru, Karnataka, India, Customer experience at a hyperlocal scale is deceptively complex. At Swiggy, the mandate was to move NPS from a central metric to a city-owned performance lever building the frameworks, diagnostics, and operational playbooks that would let each city take accountability for their own customer experience. What I lead - Designed and piloted City Controlled NPS framework across 5 cities - Built the Restaurant Outreach Program — reducing order refunds and rejections through revised policies and partner governance - Developed SQL-driven city-level diagnostics and grassroots resolution frameworks - Created a scalable CX playbook designed for national rollout

Marketing & Customer Acquisition Manager at airtel, Feb 2018 - Apr 2019 · 1 yr 3 mos, Broadband acquisition at scale is less a marketing problem and more a coordination problem. At Airtel, the mandate I set for myself was clear - push base growth beyond what the business had historically achieved, by building a smarter, more connected acquisition engine across every channel. What I lead - End-to-end broadband customer acquisition - online, offline, and call centre channels - Cross-functional coordination across 7+ internal and external teams - digital, product, infrastructure, and call centres - UAT and PAN India rollout of the Konnect App, enabling end-to-end lead tracking for the first time - Introduced geo-targeting across 7 states to sharpen acquisition precision - Executed Product Ladder restructure across 13 states, improving plan relevance and conversion Online leads ↑40% · Offline leads ↑17% · Overall leads ↑31% · Online conversions ↑47% · Offline conversions ↑40% · Overall conversions ↑45% · Base growth 6% vs 4.8% prior year

CLM - Manager at airtel, Oct 2017 - Feb 2018 · 5 mos, CLM in telecom is fundamentally about staying one step ahead of churn. In Odisha, the KRA was clear - retain users, improve decrement, and grow the value of the base. What made this role interesting was finding original levers within a structured system. What I lead - Optimised retention framework across Data Dark, Low Hurdle, and Zero Usage customer segments - Conceptualised and launched ₹9 and ₹19 unlimited talktime products, directly addressing churn to unlimited competitors - Designed targeted interventions to convert non-data users into active data consumers - Built a churn prediction model to proactively flag at-risk users before decrement - Automated a 2-day manual report - self-taught SQL to close the gap independently Churn reduced by 17% · Decrement improved by 6% · Odisha moved from Rank 10 to Rank 1 in Airtel TV adoption

Marketing Manager - Telenor (Pre-acquisition) at airtel, Oct 2016 - Oct 2017 · 1 yr 1 mo, Ahmedabad, Gujarat, India, Joined Telenor at an inflection point - just as Airtel was moving to acquire the business. Spent the first year managing data CLM for Gujarat, and when Airtel decided to pilot their 4G launch through the acquired network, was handed the GTM responsibility for the entire circle. What I lead - Data CLM for Gujarat circle — subscriber retention, usage activation, and lifecycle communication - End-to-end GTM strategy and execution for Airtel's 4G launch in Gujarat through Telenor's network - Defined CLM campaigns and communication strategy for the launch — driving adoption and daily recharge behaviour 4G launch delivered a 21% jump in Daily Recharge Rate

Intern at Wipro, Apr 2015 - May 2015 · 2 mos, Bengaluru, Karnataka, India, Analyzed various Venture Capital & Private Equity firms across multiple domains, to identify & present investment leads for the next 3 years, to the Chief Strategy Officer Mr. Rishad Premji

Education

Master of Business Administration (M.B.A.), Marketing and Strategy, Indian Institute of Management, Lucknow

Bachelor’s Degree, B.Com (Honors), St. Joseph’s Degree and P.G. College