Headline

Personal Branding Strategist for Startup Founders | Turning Expertise Into Attention, Trust & Inbound Leads

About

Content Strategist & Copywriter helping brands and founders turn ideas into content that drives engagement, builds authority, and supports growth. Experienced across content strategy, ghostwriting, SEO, newsletters, and social media with a focus on tech, AI, SaaS, Web3, and finance. Passionate about creating clear, high-impact content and using AI-powered workflows to scale quality without losing authenticity.

Location

Mumbai

AI stack

aistudio

claude code

cursor

notion

ChatGPT

Granola

Work experience

Founder at Dexus, Aug 2023 - Present · 3 yrs 2 mos, Mumbai, Strategic content for Web3, SaaS & AI founders.

Content Strategist at Devdock AI, Aug 2025 - Mar 2026 · 8 mos, San Francisco, CA, Worked closely with the founding team at Devdock AI to shape founder-led narratives, content strategy, and thought leadership across Web3 and AI. Key responsibilities: - Ghostwrote founder-led posts and long-form articles focused on AI, creator economy, automation, and system-driven income models - Translated internal vision and manifesto-level thinking into clear, public-facing content - Developed content frameworks for positioning AI products as long-term systems rather than short-term tools - Crafted opinionated, insight-driven posts to build authority and attract aligned creators and builders - Supported launch-phase messaging and campaign narratives for AI and creator-focused products

X ghostwriter at HeyElsa AI, Feb 2025 - Jan 2026 · 1 yr, Mumbai, - Worked directly with the founder to build and position his personal brand on X and LinkedIn within the AI × DeFi space. - Developed founder-led content focused on AI agents, DeFi usability, security, and long-term industry narratives. - Researched emerging trends in AI, on-chain infra, creator economy, and Web3 to inform insight-driven posts and long-form articles. - Wrote and edited high-engagement posts, threads, and deep-dive articles to drive organic reach and conversation on X. - Managed delegated posting on the founder’s X account, including real-time engagement with users and community members. - Led community interaction by responding to authentic user feedback, encouraging discussion, and gathering product insights. - Collaborated with internal team members to align content with ongoing campaigns and product direction. - Focused on organic growth, thought leadership, and trust-building rather than paid or hype-driven promotion.

Content Strategist at Kaupr, Jan 2025 - Mar 2026 · 1 yr 3 mos, Oslo, Norway, I work closely with Kaupr’s founder and editorial team on shaping, producing, and distributing high-signal content across digital finance, crypto, payments, regulation, and market infrastructure, with a strong Nordic and European focus. My responsibilities include: - Developing editorial structure and narrative framing for Future of Finance Premium and Future of Finance Digest - Curating, synthesizing, and prioritizing high-signal stories from Kaupr Today, Kaupr.io, events, and live broadcasts - Translating complex topics (regulation, tokenization, stablecoins, institutional adoption) into clear, investor-relevant insights - Structuring newsletters to align with funnel strategy (Today → Digest → Premium → Kaupr TV) - Editing and refining long-form and short-form content to maintain a journalistic, non-promotional tone - Supporting Kaupr TV launches and post-event editorial coverage - Coordinating publication and distribution across LinkedIn and newsletter platforms - Working iteratively with feedback, analytics, and audience response to improve clarity, engagement, and open rates

Content Strategist at PixelPai, Jan 2025 - Oct 2025 · 10 mos, Copenhagen, - Led the development of PixelPai’s LinkedIn content strategy, shaping how the company communicates its vision as a predictive compliance infrastructure for the onchain digital economy. - Translated complex regulatory, technical, and investor narratives (MiCA, AML, sanctions, fraud prevention, compliance infrastructure) into high-quality, insight-driven thought leadership content. - Worked closely with the CEO to refine PixelPai’s positioning — reframing compliance from a regulatory burden into a growth-enabling infrastructure solving a multi-trillion-dollar systemic inefficiency. - Designed and executed a structured content calendar focused on authority building, education, and market leadership rather than promotional posting. - Crafted long-form, research-backed posts on topics such as wash trading, fraud prevention, sanctions risk, compliance costs, developer tooling, and consumer protection — ensuring accuracy, realism, and regulator-grade credibility. - Iterated content based on executive feedback to raise the quality bar, reduce generic or AI-sounding language, and ensure each post clearly achieved a strategic objective. - Supported the launch narrative for PixelPai’s Legal Expert / Counsel Partner Network, helping articulate the value proposition for global legal experts, compliance specialists, and institutional partners. - Ensured all content aligned with PixelPai’s broader investor narrative, roadmap, and long-term vision of building a global, predictive compliance layer for Web3, DeFi, gaming, and digital assets.

Social Media Manager at BDN Content, Mar 2024 - Jun 2025 · 1 y 3 mo, Remote

Content Writer at Swipelabs, Sep 2023 - Apr 2024 · 7 mo, Remote

Meme creator at CoreDAO, Mar 2023 - Jul 2024 · 1 y 4 mo, Remote

Education

Prompt Engineering, Vanderbilt University

Master of Business Administration, Business analytics, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Public links

docs.google.com: https://docs.google.com/document/d/14xQzE0DBwSp18IFXyETIz3YVXYrbVxiSbjBkt3AaD7U/edit?usp=sharing