Headline

Digital Marketer | Performance Marketing | Paid Ads | Analytics | Soical Media Strategy

About

I’m a Performance Marketer with hands on experience across social media strategy, content planning, and digital campaign execution. I started my career in social media, managing brand pages, creating content calendars, and understanding how audiences behave online and that foundation now helps me run more effective performance campaigns. Currently, I work on Google Ads, Meta Ads, SEO support, and performance analytics, focusing on driving measurable results through data driven decisions. I enjoy breaking down numbers, optimizing campaigns, and finding insights that improve ROI.

Location

Bengaluru

AI stack

meta

notion

openai

perplexity

Work experience

Performance Marketing Executive at Pepper Square, Dec 2025 - Present · 8 mos, Bengaluru, Karnataka, India

Marketing & Social Media Lead at The Spicemen, May 2025 - Jul 2025 · 3 mos, Bengaluru, Karnataka, India, • Built brand identity from scratch — name, tone, and digital presence. • Managed launch campaigns and social media, achieving a 50% follower rise and 25% order growth in 6 weeks. • Optimized Google My Business, Instagram, and aggregator listings (Swiggy, Zomato). • Collaborated with creative and ad teams for cohesive brand messaging.

Marketing Executive at Wurk In Progress, Jun 2024 - Jul 2025 · 1 yr 2 mos, Bengaluru, Karnataka, India, • Managed multi brand social media accounts (Instagram, Facebook, Google) — daily posts, reels, and stories. • Replied to DMs, reviews, and aggregator feedback, improving response time and engagement. • Led influencer collaborations and trend-based campaigns — resulting in 35% engagement growth and 20% follower increase. • Created content calendars, UGC videos, and insight reports for monthly reviews. • Coordinated across design, operations, and ad teams to ensure smooth execution of campaigns.

Client Operation Specialist at Alorica, Nov 2021 - May 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Analyzed client service data to identify recurring issues and trends for process improvement. • Handled escalated complaints with empathy and precision, strengthening customer experience and brand loyalty. • Shared analytical insights with cross functional teams to support decision making in marketing and customer service.

Education

Data Analytics/ Business Analytics, Excelr

Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services, St Joseph's College of Commerce (Autonomous)