---
title: "Rohan Upadhyaya - Founder & Product Lead in Bengaluru | Tal"
description: "Meet Rohan Upadhyaya, Founder & Product Lead @ Brik Home | 0-to-1 Product Architecture, Supply Chain & Financial Modeling | Dual Master’s in Business Psych & HRM based in Bengaluru. AI stack includes claude, gemini, and github copilot."
image: "https://tal.club/meet/rohan-upadhyaya/share-image"
---

# Rohan Upadhyaya on Tal

## Headline

Founder & Product Lead @ Brik Home \| 0\-to\-1 Product Architecture, Supply Chain & Financial Modeling \| Dual Master’s in Business Psych & HRM

## About

Startup founder with hands\-on 0\-to\-1 experience across product architecture, unit economics, supply chain, and fundraising\. Solo founder of Brik, where I independently built a hardware product from technical spec through vendor sourcing to investor conversations\. Scoped system safety constraints for an intelligent speaker protection platform, ran 40\+ structured interviews with sound engineers and audiophiles, and engineered the Bill of Materials down to \~₹2,200 targeting a 75% gross margin at production scale\. Managed analog IC and ESP32 microcontroller sourcing, vendor negotiations, MSME/Udyam registration, and go\-to\-market execution\. Dual Master’s in Psychology & Business/Organisational Psychology \(Christ University & Steinbeis Hochschule\), CFI\-certified in Financial Modeling, with fluency in Python, SQL, and Power BI\. Focused at the intersection of product architecture, behavioral psychology, and commercial unit economics\. Always open to discussing 0\-to\-1 execution, tech strategy, and operational challenges\.

## Location

Bengaluru

## AI stack

claude

gemini

github copilot

claudecode

Framer AI

## Work experience

Founder & Product Lead at Brik home, Sep 2025 \- Present · 1 yr 1 mo, Bengaluru, Karnataka, India, \- Solo\-defined technical specifications, system safety constraints, and user workflows for an intelligent speaker protection and acoustic calibration hardware platform\. \- Conducted 40\+ structured qualitative interviews with sound engineers and audiophiles to isolate root causes of acoustic distortion and hardware failure\. \- Built financial models reducing prototype Bill of Materials \(BOM\) to \~₹2,200, designing unit economics to target a 75% gross margin profile at production scale\. \- Sourced analog ICs and ESP32 microcontrollers, negotiated vendor component pricing, and managed rapid bench prototyping lifecycles\. \- Authored investment decks and unit economics models; led direct correspondence with 3one4 Capital's investment team via founder\-level outreach, sharing product thesis and financials\. \- Independently handled legal/regulatory registration \(MSME/Udyam\), payment infrastructure setup, and go\-to\-market execution\.

HR & Business Development Intern at P\-Esthetico Pvt\. Ltd, Jul 2023 \- Mar 2024 · 9 mos, Jaipur, Rajasthan, India, \- Queried operational databases via SQL and built interactive dashboards in Power BI to deliver actionable insights on company KPIs and process bottlenecks\. \- Analyzed recruitment, L&D, and compensation workflows to identify performance trends, improving internal process turnaround times\. \- Collaborated with cross\-functional leadership to align recruitment pipelines with quarterly business targets\.

Clinical Psychology Intern at SMS Hospital Jaipur, Jul 2022 \- Sep 2022 · 3 mos, Jaipur, Rajasthan, India

Joint Secretary \(Eco Soc\) at St\. Xavier's College, Jaipur, Sep 2020 \- Jul 2021 · 11 mos, Jaipur

## Education

Master of Arts\- MA, Business and Organisational Psychology, Industrial and Organizational Psychology, Steinbeis Hochschule

Master of Science in Psychology, Human Resource Management and Development, Psychology, Christ University, Bangalore

[View the original profile](https://tal.club/meet/rohan-upadhyaya)

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