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Rohan Upadhyaya

Founder & Product Lead @ Brik Home | 0-to-1 Product Architecture, Supply Chain & Financial Modeling | Dual Master’s in Business Psych & HRM

Bengaluru

2+ years of work experience

Brik home
Sep 20251 yr 1 moPresent

Bengaluru, Karnataka, India

- Solo-defined technical specifications, system safety constraints, and user workflows for an intelligent speaker protection and acoustic calibration hardware platform. - Conducted 40+ structured qualitative interviews with sound engineers and audiophiles to isolate root causes of acoustic distortion and hardware failure. - Built financial models reducing prototype Bill of Materials (BOM) to ~₹2,200, designing unit economics to target a 75% gross margin profile at production scale. - Sourced analog ICs and ESP32 microcontrollers, negotiated vendor component pricing, and managed rapid bench prototyping lifecycles. - Authored investment decks and unit economics models; led direct correspondence with 3one4 Capital's investment team via founder-level outreach, sharing product thesis and financials. - Independently handled legal/regulatory registration (MSME/Udyam), payment infrastructure setup, and go-to-market execution.
Jul 20239 mosMar 2024

Jaipur, Rajasthan, India

- Queried operational databases via SQL and built interactive dashboards in Power BI to deliver actionable insights on company KPIs and process bottlenecks. - Analyzed recruitment, L&D, and compensation workflows to identify performance trends, improving internal process turnaround times. - Collaborated with cross-functional leadership to align recruitment pipelines with quarterly business targets.
SMS Hospital Jaipur
Jul 20223 mosSep 2022

Jaipur, Rajasthan, India

St. Xavier's College, Jaipur
Sep 202011 mosJul 2021

Jaipur

Rohan’s AI Stack

claude
claude
gemini
gemini
github copilot
github copilot
claudecode
claudecode
Framer AI
Framer AI

Education

Steinbeis Hochschule

Master of Arts- MA, Business and Organisational Psychology, Industrial and Organizational Psychology

Steinbeis Hochschule

20232 yrs2025
Christ University, Bangalore

Master of Science in Psychology, Human Resource Management and Development, Psychology

Christ University, Bangalore

20232 yrs2025

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Headline

Founder & Product Lead @ Brik Home | 0-to-1 Product Architecture, Supply Chain & Financial Modeling | Dual Master’s in Business Psych & HRM

About

Startup founder with hands-on 0-to-1 experience across product architecture, unit economics, supply chain, and fundraising. Solo founder of Brik, where I independently built a hardware product from technical spec through vendor sourcing to investor conversations. Scoped system safety constraints for an intelligent speaker protection platform, ran 40+ structured interviews with sound engineers and audiophiles, and engineered the Bill of Materials down to ~₹2,200 targeting a 75% gross margin at production scale. Managed analog IC and ESP32 microcontroller sourcing, vendor negotiations, MSME/Udyam registration, and go-to-market execution. Dual Master’s in Psychology & Business/Organisational Psychology (Christ University & Steinbeis Hochschule), CFI-certified in Financial Modeling, with fluency in Python, SQL, and Power BI. Focused at the intersection of product architecture, behavioral psychology, and commercial unit economics. Always open to discussing 0-to-1 execution, tech strategy, and operational challenges.

Location

Bengaluru

AI stack

claude

gemini

github copilot

claudecode

Framer AI

Work experience

Founder & Product Lead at Brik home, Sep 2025 - Present · 1 yr 1 mo, Bengaluru, Karnataka, India, - Solo-defined technical specifications, system safety constraints, and user workflows for an intelligent speaker protection and acoustic calibration hardware platform. - Conducted 40+ structured qualitative interviews with sound engineers and audiophiles to isolate root causes of acoustic distortion and hardware failure. - Built financial models reducing prototype Bill of Materials (BOM) to ~₹2,200, designing unit economics to target a 75% gross margin profile at production scale. - Sourced analog ICs and ESP32 microcontrollers, negotiated vendor component pricing, and managed rapid bench prototyping lifecycles. - Authored investment decks and unit economics models; led direct correspondence with 3one4 Capital's investment team via founder-level outreach, sharing product thesis and financials. - Independently handled legal/regulatory registration (MSME/Udyam), payment infrastructure setup, and go-to-market execution.

HR & Business Development Intern at P-Esthetico Pvt. Ltd, Jul 2023 - Mar 2024 · 9 mos, Jaipur, Rajasthan, India, - Queried operational databases via SQL and built interactive dashboards in Power BI to deliver actionable insights on company KPIs and process bottlenecks. - Analyzed recruitment, L&D, and compensation workflows to identify performance trends, improving internal process turnaround times. - Collaborated with cross-functional leadership to align recruitment pipelines with quarterly business targets.

Clinical Psychology Intern at SMS Hospital Jaipur, Jul 2022 - Sep 2022 · 3 mos, Jaipur, Rajasthan, India

Joint Secretary (Eco Soc) at St. Xavier's College, Jaipur, Sep 2020 - Jul 2021 · 11 mos, Jaipur

Education

Master of Arts- MA, Business and Organisational Psychology, Industrial and Organizational Psychology, Steinbeis Hochschule

Master of Science in Psychology, Human Resource Management and Development, Psychology, Christ University, Bangalore