Headline

B2B Marketing Leader @ ZEISS India | Author – Finding Your Voice in B2B | AI Generalist | Sales | Marketing | Business Development | MBA

About

I began my journey not in a corporate marketing office but on the shopfloor — solving problems alongside production heads, engineering managers, and quality teams. That’s where I learned what most marketing professionals miss: trust is built before branding. Over the last decade, I’ve had the rare experience of working at the intersection of sales and marketing in industrial B2B — selling cutting tools, CNC machines, and now leading the marketing function for one of the most respected names in metrology and quality solutions: Carl Zeiss. Today, I head Offline and Online Marketing for ZEISS India’s Quality Solutions division, covering a portfolio that spans CMMs, VMMs, roughness testers, CT and X-ray systems, 3D scanning, reverse engineering, and Quality 4.0 solutions. My role involves full-spectrum marketing: - Lead generation campaigns across digital and field - CRM-driven funnel analytics (Salesforce) - Brand positioning and event execution - Content creation tailored to engineering minds - Collaboration with global teams for campaign localization and product strategy My background in sales with Sandvik Coromant, TaeguTec India, Falcon Tooling, and Ace Micromatic taught me to sell value, not just price. This makes my marketing grounded — not flashy, but focused on what industrial buyers actually care about: performance, ROI, trust, and tech. Core Beliefs: ✔ Good marketing speaks the buyer’s language. ✔ No campaign works without sales alignment. ✔ Data beats opinion — always. Whether I’m mentoring a teammate, leading a marketing transformation, or driving a 28% improvement in lead-to-opportunity conversion, I’m always learning, adapting, and optimizing. Let’s connect if you’re building the future of industrial B2B marketing, or if you just want to talk shop about growth, brand, or GTM strategy in a complex, high-tech world. 📧 rjtonde@gmail.com | 📍 Bengaluru 🧠 “No weapon is better than knowledge. It can be used to change yourself and the world together.”

Location

India

AI stack

gemini

github copilot

midjourney

n8n

openai

perplexity

Work experience

Marketing Manager at ZEISS India, May 2019 - Present · 7 yrs 5 mos, Bengaluru, Karnataka, India, When I stepped into the world of metrology marketing at ZEISS, I knew I wasn’t just taking on a role — I was stepping into the future of Quality 4.0. From CMMs to CT scanners, from microscopes to reverse engineering software, I’ve had the opportunity to position high-tech industrial solutions in a market that values precision. My mandate? Own the entire marketing function across India — both online and offline — and bring it to global standards. - I led the transformation for CRM, Website, Martech, aligning sales and marketing teams and building funnel visibility like never before. - Achieved a 150% spike in qualified traffic and 28% better lead conversion through smarter campaign execution and tighter sales alignment. - Represent India in global marketing events, where I contribute to product strategy and campaign planning for international launches. - Built and managed a team across Digital, Offline marketing and Martech. This role has been a turning point — not just in responsibility, but in mindset. From field campaigns to boardroom dashboards, it’s where I grew into a marketing leader.

Marketing Engineer at Ace Micromatic Group, Apr 2018 - Apr 2019 · 1 yr 1 mo, Pune/Pimpri-Chinchwad Area, This is where I first shifted from selling to shaping demand. At Ace Micromatic, I wasn’t just responsible for sales — I worked alongside application engineers and marketing to drive machine tool adoption. - Managed technical sales for CNC machines in Pune, supporting SMEs and OEMs. - Helped design localized marketing efforts including exhibition plans, content, and demos. - Translated user challenges into marketing narratives that resonated with plant managers and process heads. It gave me the foundation to connect product capabilities with buyer psychology — a skill I use every day now.

Sales and Service Engineer at TaeguTec India Pvt Ltd, Aug 2017 - Feb 2018 · 7 mos, Bengaluru Area, India, At TaeguTec, I balanced two fronts — driving sales through channel partners while managing key accounts directly. This role sharpened my skills in technical persuasion, account nurturing, and dealer collaboration. - Supported aerospace and automotive clients in high-precision tooling solutions. - Built dealer engagement programs and managed post-sales technical service. - Gained exposure to both direct and indirect GTM approaches.

Sales Engineer at Cutting Tools & Cutting oils Sales and Business development (Sandvik Coromant Channel Partner), Jun 2015 - Jun 2017 · 2 yrs 1 mo, Pune/Pimpri-Chinchwad Area, This is where it all began. Fresh out of engineering college, I entered the world of cutting tools with a fire to prove myself. Within weeks, I was on shop floors, understanding chip loads, tool wear, and client urgency in real time. - Sold high-performance tools to manufacturers across Pune. - Learned the art of consultative selling from the ground up. - Closed my first big deal within 3 months and built a customer base that stuck. More than anything, this role taught me how B2B buying decisions are made at the intersection of trust and performance — a truth I carry with me today as a marketer.

Education

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services, Liverpool John Moores University

PGPM, Business Administration and Management, General, Institute of Management Technology, Ghaziabad

Public links

voiceofb2bbook.com: https://www.voiceofb2bbook.com/