Headline

Aspora | Growth & Marketing | Product & Brand

About

Rohan is a Growth and Marketing Professional, he plans and executes go-to-market strategies for launching and scaling business verticals and products. He leverages his expertise in content marketing, social media, brand, and community building, to drive user acquisition, retention, and conversion across organic online channels, including but not limited to Social Media, YouTube, and Influencers. Rohan has over 9 years of experience in Growth Marketing, P&L Management, Social Media, Brand, and Product Marketing, working with B2C companies in the education and entertainment sectors. Previously, as the Growth Manager at Pocket FM, and Unacademy, he led various digital and content marketing campaigns and initiatives, resulting in increased revenue and engagement for one of the highest revenue categories. Rohan holds a Bachelor's degree in Business Management specializing in Shipping and Logistics. Rohan believes in constant upskilling and has done several cohort-based courses to stay on par with changing times and trends. He is a lifelong learner inspired to continuously upgrade, upskill, and bring out the best in him—his goal is to create impactful and innovative solutions that benefit the users and the business.

Location

Dubai

AI stack

cursor

opencode

Work experience

Growth & Marketing - Product + Brand at Aspora, Aug 2024 - Present · 2 yrs 1 mo, Bengaluru | Dubai | London

Marketing and Growth - US and Global Markets at Pocket FM, Jan 2023 - Aug 2024 · 1 yr 8 mos, Remote, Led various Digital and Content Marketing Campaigns and Initiatives. Worked across the user journey funnel from Acquisition to Engagement, Retention, and Conversions. Driving Engagement and Growth through on-product and off-product campaigns. Built organic distribution channels (YouTube, Meta, TikTok) for US and Global Markets

Marketing and Growth Consultant at Freelance, Jan 2023 - Jul 2024 · 1 yr 7 mos, Bengaluru, Karnataka, India, Helping B2C Companies in Seed and Pre-Series A to find product market fit via Paid and Owned Media Channels. Set up Organic Content Marketing and Brand building distribution channels and strategies through Social Media, YouTube, and Influencers.

Growth Manager at Unacademy, Jan 2022 - Dec 2022 · 1 yr, Bengaluru, Karnataka, India, Led various Digital and Content Marketing Campaigns and Initiatives. Worked across the user journey funnel from Acquisition to Engagement, Retention, and Conversions. Driving Engagement and Growth through Product Traction Features, Community and Online Traction Channels (Social Media, YouTube, etc)

Category Leader at Unacademy, Jul 2019 - Jan 2022 · 2 yrs 7 mos, Bangalore, -Driving Growth of the Category and the Key Accounts, making them the Biggest Educators in the Country. -Owning the P&L for the category in alignment with the business goal. Being responsible for the Revenue targets and Gross Margin -Being involved in cross-functional activities. Coordination with Marketing, Customer Support, Operations and Sales Teams for the growth of the Category -MoM planning for the category in terms of Operations, Content, YouTube live brands, and Revenue. -Handling a team of 7 members and working on categories from scratch in the State PSC level.

Associate Category Manager at Unacademy, Apr 2019 - Jul 2019 · 4 mos, Bangalore, Acquiring top educators for state level government exams across various states. Managing the budgets and designing the course curriculum, launching of new avenues contributing to the growth of the educators and categories leading to business development for the company.

Sales and Relationship Associate at Asian Paints, Jun 2018 - Mar 2019 · 10 mos, Kolkata, West Bengal, India

Education

Marketing Accelerator, Marketing, 10Xer Club

Bachelor of Business Management, BBM Shipping and Logistics, Amet University Chennai