Headline

Strategic Partnerships at Tally Solutions | SPJIMR | INSEAD | Ex Media.net | Ad-Tech | Singer-Songwriter

About

I work at the intersection of business strategy, strategic partnerships, program management, technology, and data, building partner ecosystems that create real value for SMBs. My day-to-day involves evaluating startups, identifying strategic synergies, analysing complex datasets to uncover growth opportunities, and forging deep integrations with partners - turning insights into tangible business outcomes. With a multidisciplinary background in management, the Ad-tech ecosystem, the SMB ecosystem, digital marketing, and engineering, I bring a commercial and analytical lens to every partnership I build. I enjoy translating complex datasets into commercial insights, validating strategic decisions, and building partnerships that deliver measurable business impact. Outside work, I am a previously signed record label artist and singer-songwriter with 3M+ streams worldwide - which means I am equally comfortable in a boardroom and a recording studio. I am also a football and tennis player, a wildlife enthusiast, and a history buff who believes that the best stories, much like the best partnerships, stand the test of time. Always up for a conversation about business, technology, data, music, sport, or anything in between!

Location

Mumbai

AI stack

claude

meta

perplexity

ChatGPT

Microsoft Copilot

OpenAI Agents SDK

Work experience

Strategic Alliances Manager at Tally Solutions Pvt Ltd, Apr 2025 - Present · 1 yr 6 mos, Bengaluru, Driving strategic alliances and ecosystem growth (B2B) for Tally’s SMB business in the Non Financial space by managing ₹100 Cr+ partner portfolio while developing new partnerships across AI, CRM, e-commerce and HRMS. Evaluated 200+ startups and organizations to identify emerging products, market opportunities and potential partnerships, while working cross-functionally across product, engineering and business teams to drive adoption and commercial outcomes.

Senior Associate Program Manager (Premium Accounts) at Media.net, Jun 2023 - Jan 2024 · 8 mos

Senior Associate Account Manager (Premium Accounts) at Media.net, Jan 2023 - Jun 2023 · 6 mos, Mumbai, Maharashtra, India, 1) Responsible for the management and growth of Google ADX account which contributes to greater than 30% of Revenue generated by the buying team. 2) Daily interaction with the Tech and Product teams along with analysts to come up with solutions to improve the overall top line of these accounts. 3) Responsible for monetization traffic from 21 countries with a focus on Tier-1 markets (US, UK & CA) 4) Helping with the onboarding and setup of ad exchanges such as OpenX and Amazon TAM.

Associate Account Manager at Media.net, Aug 2020 - Jan 2023 · 2 yrs 6 mos, Part of the Media Buying Team where we use our Tech to bid for inventory on a Publisher's site or Ad Exchanges. Working in collaboration with various Tech and Product teams to ensure the publisher monetization is at its maximum potential. The role involves: 1) Worked as an account manager for 3rd Party Ad Exchanges like Google ADX, Amazon TAM, OpenX, YieldMO and Brightroll. 2) Using A/B Testing to optimize and provide incremental revenue to the publisher. 3) Training & mentoring a team of 5 junior account managers overlooking their account

Summer Intern at Hindustan Petroleum Corporation Limited, Jun 2019 - Jul 2019 · 2 mos, Mumbai Refinery

Education

Executive MBA, Business Administration and Management, General, INSEAD

Master of Business Administration, Marketing, SPJIMR SP Jain Institute of Management & Research

B.E., Mechanical, Don Bosco Institute of Technology (D.B.I.T)