Headline

Built B2B Marketing from 0→Scale | CRE · PropTech · SaaS | GTM · SEO · Demand Gen

About

Commercial real estate still runs on opaque broker networks, gut feel, and manual processes. I'm building the marketing engine that changes that. At Altre Digital, a tech-driven CRE advisory, I built the entire growth function from scratch: → 400% growth in organic page engagement in year one → Scaled company LinkedIn from 1,900 to 7,000+ followers; sustained 20% avg engagement → Drove 20%+ follower growth across key leadership profiles → Led GTM for 3+ live products including Aly, an AI-powered workplace intelligence platform → Built an AI-enabled growth engine covering SEO, demand gen, and sales enablement → Full sales enablement stack supporting enterprise mandates with GCCs and multinationals Before this, I led content and growth at Novatr (EdTech, AEC sector) and Propacity (PropTech), allowing me to learn about the real estate sector one segment at a time and giving me deep pattern recognition throughout. In B2B, where a deal takes 6 months to close and the buyer has 12 stakeholders, nobody buys from someone they just discovered. They buy from someone they've been reading for a while. That's the only marketing philosophy I've seen work. Show up consistently and say something worth reading. If you're an enterprise, institution, or corporate expanding in India, let's talk about how Altre can support your real estate and workplace strategy.

Location

Greater Delhi Area

AI stack

claude

elevenlabs

gemini

midjourney

notebooklm

openai

Work experience

Marketing Manager at Altre Digital Private Limited, Nov 2024 - Present · 1 yr 11 mos

Manager - Content at Propacity, Jun 2024 - Aug 2024 · 3 mos

Senior Content Writer at Novatr (previously Oneistox), Jul 2023 - Jun 2024 · 1 yr

Content Writer at FutureAnalytica, Mar 2023 - Jul 2023 · 5 mos

Digital Marketing Strategist at Storytailors, Apr 2022 - Jun 2023 · 1 yr 3 mos

Senior Copyeditor at Storytailors, Nov 2021 - Jun 2023 · 1 yr 8 mos

Copyeditor at Storytailors, Apr 2021 - Nov 2021 · 8 mos, New Delhi, Delhi, India

Education

Bachelor of Business Administration - BBA, Law, Guru Gobind Singh Indraprastha University