Headline

Marketing | Communications | Events | Risk Consulting | PwC

About

A customer-obsessed Marketing, Events and Communications Strategist with over 13 years of experience, in crafting compelling narratives and integrated campaigns that deliver measurable results for diverse audiences. I specialize in conceptualizing and executing high-impact corporate events for marketing initiatives, tailored for CXOs. I work closely with the senior leadership at PwC India and take complete ownership of my projects, drive brand visibility, and facilitate business growth through targeted marketing strategies. Adept in leveraging digital platforms, project management methodologies, and data-driven insights to maximize outreach, cultivate lasting connections, and develop innovative content strategies that resonate and achieve measurable outcomes. I excel at working with cross-functional teams, ensuring collaborative efforts and delivering projects that are consistently exceeding objectives. By combining creative storytelling with strategic planning, I create immersive experiences that are informing, influencing, and inspire target audiences, contributing to organizational growth.

Location

Greater Bengaluru Area

AI stack

claude

Microsoft Copilot

Work experience

Manager at PwC India, Nov 2021 - Present · 4 yrs 11 mos, Bengaluru, Karnataka, India, Collaborate closely with the Risk Consulting Leadership at PwC to drive execution and continuous improvement of: Marketing Strategy: Develop and implement marketing plans and targets for all Risk Consulting Services, and drive business growth. Event Management: Spearhead end-to-end planning and execution of over 30 events for PwC India Risk Consulting annually, aligning with strategic objectives and optimizing budget utilization. Thought Leadership: Draft the India versions of PwC’s flagship thought leadership reports. Content Development: Conceptualize and curate compelling multi-format content (emailers, social media, videos, case studies, blogs), driving brand narrative and engagement. Video Production: Script and produce videos for the Risk Consulting campaigns, proposals and services. External Communications: Enhance PwC’s brand integrity and stakeholder relationships through external communications. Branding: Creation and distribution of promotional materials, ensuring brand consistency and cohesive messaging across channels. Leadership Collaboration: Foster collaborative partnerships with the leadership team, ensuring marketing initiatives aligned with strategic priorities. Social Media Strategy: Elevate brand awareness by managing PwC's social media presence, curating engaging content, and facilitating interactive conversations. Editorial Management: Oversee editorial calendar, manage content publication schedules, and maintain quality and consistency across content assets. Vendor Management and Negotiations: Liaison with vendors to create marketing collaterals and event-related marketing and branding.

Co-Founder at Hayama Technologies, Nov 2020 - Mar 2022 · 1 yr 5 mos, Bangalore Urban, Karnataka, India

Partner at Webgen.IN, Sep 2019 - Nov 2021 · 2 yrs 3 mos, Content Development: Craft compelling narratives and engaging content tailored for client websites and social media, and drive engagement. Digital Marketing: Strategize and execute innovative SEO and social media campaigns to amplify online presence, enhance search rankings. Branding: Elevate client brands by weaving a consistent and impactful digital identity across all channels, ensuring a memorable and cohesive brand experience.

Senior Sub Editor at Glance, Jan 2019 - Nov 2020 · 1 yr 11 mos, Greater Bengaluru Area, Thrilled to be part of a revolutionary idea that is changing the way content is discovered on phone lockscreens. With over 50 million daily users and counting, we believe, we are inspiring, educating and spreading cheers - one Glance at a time. What I do : Collaborate with design team & produce top-quality content for English Newsroom Spearheaded the live sports coverage of IPL and the 2019 ICC Wolrd Cup Content is king and innovations in content production is a primary objective Manage daily newsroom workflow and operations We are constantly evolving product and problem solving is one of the key responsibilities One of the senior-most members in team, I make time to mentor the next-gen of rising stars Curation, writing, quality check and publishing are some of my other responsibilities Enjoy the company of a great team and of some of the best minds in the industry

Partner at Webgen, Sep 2017 - Mar 2022 · 4 yrs 7 mos, Bangalore Urban, Karnataka, India

Education

Bachelor of Arts, Journalism, Christ University, Bangalore

St. Aloysius Institute of Education, Mangalore