Headline

Brand Designer at Carry City | NIFT Alumni

About

As a Brand Designer at Carry City, I am responsible for creating and executing the brand strategy, overseeing the design and production of accessories, and managing the marketing and sales channels. I joined the company in December 2023, after completing my Bachelor of Design in Accessory Designing with a minor in Textiles from NIFT, Bhopal. I have a passion for designing and developing accessories that enhance one's appearance and personality. I have explored various materials, studied design elements, ergonomics, branding, etc. I have also gained experience and skills from my internships at Flamingo Designs and V&M Fine Leather Goods, where I designed footwear, bags, and packaging for different brands and markets. I have also contributed to their in-house brand, Choose Kind in designing. I am proficient in design assistance, computer-aided design (CAD), and retail. I thrive on transforming ideas into tangible creations that delight the customers and reflect the brand identity.

Location

Ranchi

AI stack

opencode

claudecode

Work experience

Brand Designer at Carry City, Dec 2023 - Present · 2 yrs 9 mos, Noida, Uttar Pradesh, India, Led end-to-end brand management across design, social media, marketing, operations, and shoots for a D2C accessories brand. Planned and launched new handbag collections from concept to CAD development. Managed backend operations, including vendor coordination, inventory flow, and execution timelines. Strategized and executed social media and influencer campaigns to drive brand visibility and engagement.

Design Intern at V&M Leather Goods India, Jan 2023 - Apr 2023 · 4 mos, Manesar, Haryana, India

Graduation Project at V & M Fine Leather Goods, Jan 2023 - Apr 2023 · 4 mos

Design Intern at Flamingo designs private limited, Jun 2022 - Jul 2022 · 2 mos, Noida, Uttar Pradesh, India

Design Internship at Flamingo Designs Pvt. Ltd., Jun 2022 - Jul 2022 · 2 mos, Designed leather handbag and desktop accessory collection. Understood sourcing, sampling and merchandising proceses. Worked for their in-house brand - Choose kind Designed products for their brand as well as for their clients. Created CADs/Illustrations which led to manufacturing.

Education

Bachelor of design, Accessory desiging, National Institute of Fashion Technology India

B.Des., NiFT